{"id":84714,"date":"2019-09-04T10:10:29","date_gmt":"2019-09-04T08:10:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=84714"},"modified":"2019-09-04T10:10:29","modified_gmt":"2019-09-04T08:10:29","slug":"usuario-24-horas-mas-tiempo-libre-gracias-internet","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=84714","title":{"rendered":"El usuario, con 24 horas m\u00e1s de tiempo libre gracias a Internet"},"content":{"rendered":"<figure id=\"attachment_84718\" aria-describedby=\"caption-attachment-84718\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-84718\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/tiempo-lbire.jpg\" alt=\"La digitalizaci\u00f3n ha tra\u00eddo consigo 24 horas m\u00e1s de tiempo libre para los usuarios\" width=\"690\" height=\"517\" \/><figcaption id=\"caption-attachment-84718\" class=\"wp-caption-text\">La digitalizaci\u00f3n ha tra\u00eddo consigo 24 horas m\u00e1s de tiempo libre para los usuarios<\/figcaption><\/figure>\n<p><strong>La penetraci\u00f3n de Internet en los hogares espa\u00f1oles ha tra\u00eddo consigo no s\u00f3lo que \u00e9stos tengan acceso a m\u00e1s informaci\u00f3n. Tambi\u00e9n, la posibilidad de ahorrar tiempo. En concreto, la <a href=\"https:\/\/ipmark.com\/digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">digitalizaci\u00f3n<\/a> ha propiciado que, de media, un usuario que compre por internet ahorre 14 horas al mes en tiempos de desplazamiento y espera.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Lo ha contabilizado la Asociaci\u00f3n Espa\u00f1ola para la Digitalizaci\u00f3n, <strong>DigitalES<\/strong>, en colaboraci\u00f3n con Deloitte, en el informe \u2018El impacto de la digitalizaci\u00f3n en Espa\u00f1a\u2019. Gracias a internet, el tiempo que los usuarios dedican a esperas, desplazamientos y tareas repetitivas ha dejado un espacio cada vez mayor al tiempo libre, que se calcula en 24 horas m\u00e1s al mes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La <strong>adquisici\u00f3n de art\u00edculos por la Red<\/strong> en, sobre todo, <a href=\"https:\/\/ipmark.com\/publicidad-personalizada-en-marketplaces-privados\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketplaces<\/a>, ha permitido al 42% de los usuarios ahorrar un total de <strong>14 horas al mes<\/strong>. Mientras que, para la tarea de <strong>buscar informaci\u00f3n<\/strong> sobre un determinado asunto, las b\u00fasquedas en l\u00ednea suponen para los mismos un ahorro de <strong>cuatro horas diarias<\/strong>, en comparaci\u00f3n con los m\u00e9todos tradicionales como la consulta en bibliotecas o enciclopedias.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A esas 18 horas de tiempo libre se suman las <strong>cuatro<\/strong> que obtienen<strong> aquellos que trabajan desde casa<\/strong>. Seg\u00fan el informe, una persona que teletrabaje un d\u00eda a la semana puede ahorrar cuatro horas al mes en desplazamientos a su lugar de trabajo. En Espa\u00f1a, en 2018, el n\u00famero de ocupados que se acogieron a esta modalidad se cifr\u00f3 en 1,5 millones de personas, un 20% m\u00e1s que en 2016.\u00a0<\/span><\/p>\n<h2><b>M\u00e1s tiempo para el ocio<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El estudio tambi\u00e9n recoge el tiempo dedicado al entretenimiento, potenciado por la mejora de la conectividad m\u00f3vil. De acuerdo con \u00e9ste, m\u00e1s del 60% de los adultos conectados en Espa\u00f1a ya ven pel\u00edculas, series y programas de televisi\u00f3n a trav\u00e9s de aplicaciones. Y dedican a ello, de media, <strong>m\u00e1s de 10 horas a la semana<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La digitalizaci\u00f3n tambi\u00e9n ha propiciado el auge de los videojuegos en l\u00ednea. En 2018, los espa\u00f1oles dedicaron una media de<strong> 6,2 horas a la semana a jugar con videojuegos<\/strong>. Y los eSports reunieron una audiencia de 6,9 millones de personas, lo que sit\u00faa a Espa\u00f1a como el octavo pa\u00eds con m\u00e1s seguidores de los deportes electr\u00f3nicos.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La penetraci\u00f3n de Internet en los hogares espa\u00f1oles ha tra\u00eddo consigo no s\u00f3lo que \u00e9stos tengan acceso a m\u00e1s informaci\u00f3n.<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2154,2148,248],"class_list":["post-84714","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-ecommerce","tag-esports","tag-internet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El usuario, con 24 horas m\u00e1s de tiempo libre gracias a Internet<\/title>\n<meta name=\"description\" content=\"Seg\u00fan un estudio de la Asociaci\u00f3n Espa\u00f1ola para la Digitalizaci\u00f3n (DigitalEs), los usuarios espa\u00f1oles obtienen 24 horas m\u00e1s al mes para el tiempo libre\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=84714\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El usuario, con 24 horas m\u00e1s de tiempo libre gracias a Internet\" \/>\n<meta property=\"og:description\" content=\"Seg\u00fan un estudio de la Asociaci\u00f3n Espa\u00f1ola para la Digitalizaci\u00f3n (DigitalEs), los usuarios espa\u00f1oles obtienen 24 horas m\u00e1s al mes para el tiempo libre\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=84714\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-04T08:10:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/tiempo-lbire.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=84714#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=84714\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"El usuario, con 24 horas m\u00e1s de tiempo libre gracias a Internet\",\"datePublished\":\"2019-09-04T08:10:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=84714\"},\"wordCount\":427,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=84714#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/tiempo-lbire.jpg\",\"keywords\":[\"ecommerce\",\"esports\",\"Internet\"],\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=84714\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=84714\",\"name\":\"El usuario, con 24 horas m\u00e1s de tiempo libre gracias a Internet\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=84714#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=84714#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/tiempo-lbire.jpg\",\"datePublished\":\"2019-09-04T08:10:29+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"Seg\u00fan un estudio de la Asociaci\u00f3n Espa\u00f1ola para la Digitalizaci\u00f3n (DigitalEs), los usuarios espa\u00f1oles obtienen 24 horas m\u00e1s al mes para el tiempo libre\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=84714#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=84714\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=84714#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=84714#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El usuario, con 24 horas m\u00e1s de tiempo libre gracias a Internet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El usuario, con 24 horas m\u00e1s de tiempo libre gracias a Internet","description":"Seg\u00fan un estudio de la Asociaci\u00f3n Espa\u00f1ola para la Digitalizaci\u00f3n (DigitalEs), los usuarios espa\u00f1oles obtienen 24 horas m\u00e1s al mes para el tiempo libre","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=84714","og_locale":"es_ES","og_type":"article","og_title":"El usuario, con 24 horas m\u00e1s de tiempo libre gracias a Internet","og_description":"Seg\u00fan un estudio de la Asociaci\u00f3n Espa\u00f1ola para la Digitalizaci\u00f3n (DigitalEs), los usuarios espa\u00f1oles obtienen 24 horas m\u00e1s al mes para el tiempo libre","og_url":"https:\/\/ipmark.com\/?p=84714","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2019-09-04T08:10:29+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/tiempo-lbire.jpg","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=84714#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=84714"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"El usuario, con 24 horas m\u00e1s de tiempo libre gracias a Internet","datePublished":"2019-09-04T08:10:29+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=84714"},"wordCount":427,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=84714#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/tiempo-lbire.jpg","keywords":["ecommerce","esports","Internet"],"articleSection":["Marketing Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=84714","url":"https:\/\/ipmark.com\/?p=84714","name":"El usuario, con 24 horas m\u00e1s de tiempo libre gracias a Internet","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=84714#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=84714#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/tiempo-lbire.jpg","datePublished":"2019-09-04T08:10:29+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"Seg\u00fan un estudio de la Asociaci\u00f3n Espa\u00f1ola para la Digitalizaci\u00f3n (DigitalEs), los usuarios espa\u00f1oles obtienen 24 horas m\u00e1s al mes para el tiempo libre","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=84714#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=84714"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=84714#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=84714#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"El usuario, con 24 horas m\u00e1s de tiempo libre gracias a Internet"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/84714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=84714"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/84714\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=84714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=84714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=84714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}