{"id":84610,"date":"2019-09-02T13:44:09","date_gmt":"2019-09-02T11:44:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=84610"},"modified":"2019-09-02T13:44:09","modified_gmt":"2019-09-02T11:44:09","slug":"ralph-lauren-lanza-la-primera-campana-tik-tok","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=84610","title":{"rendered":"Ralph Lauren lanza en EEUU la primera campa\u00f1a en Tik Tok"},"content":{"rendered":"<figure id=\"attachment_84611\" aria-describedby=\"caption-attachment-84611\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-84611\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/ralph-lauren-campa\u00f1a-digital-tik-tok2.jpg\" alt=\"La campa\u00f1a est\u00e1 protagonizada por la actriz norteamericana Diana Silvers.\" width=\"690\" height=\"480\" \/><figcaption id=\"caption-attachment-84611\" class=\"wp-caption-text\">La campa\u00f1a est\u00e1 protagonizada por la actriz norteamericana Diana Silvers.<\/figcaption><\/figure>\n<p><strong>La marca de lujo Ralph Lauren se reinventa y lanza la primera <a href=\"https:\/\/ipmark.com\/digital\/\">campa\u00f1a digital<\/a> en Estados Unidos, vinculada a un evento deportivo (US Open 2019), a trav\u00e9s de la <a href=\"https:\/\/www.tiktok.com\/@ralphlauren\">aplicaci\u00f3n Tik Tok.<\/a> La acci\u00f3n estar\u00e1 activa hasta el 8 de septiembre. <\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-84612\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/09\/ralph-lauren-campa\u00f1a-digital-tik-tokjpg.jpg\" alt=\"ralph lauren campa\u00f1a digital tik tokjpg\" width=\"345\" height=\"349\" \/>La campa\u00f1a est\u00e1 protagonizada por la actriz norteamericana <strong>Diana Silvers<\/strong>, que reta en <strong>peque\u00f1os v\u00eddeos c\u00f3micos<\/strong> a participar y subir un triunfo conseguido, utilizando el <strong>hashtag \u00a0patrocinado #WinningRL. <\/strong>Adem\u00e1s, el\u00a0<strong>Polo Ralph Lauren ha sido el patrocinador oficial del US Open desde 2005, por lo que la marca oferta su colecci\u00f3n oficial en la app (hashtag Challenge Plus).<\/strong>.<\/p>\n<p>Junto a Diana Silvers,\u00a0la empresa est\u00e1 trabajando con <strong>otros influencers de Tik Tok, que disponen de al menos 11 millones de seguidores<\/strong>.<\/p>\n<p>El objetivo de Ralph Lauren es <strong>medir la tasa de participaci\u00f3n, el n\u00famero de visionados de los v\u00eddeos y la interacci\u00f3n<\/strong>, as\u00ed como tambi\u00e9n conocer el tipo de perfil que est\u00e1 agregando un producto al <strong>carrito<\/strong> y saber qui\u00e9n completa la conversi\u00f3n.<\/p>\n<p>Por otra parte, esta aplicaci\u00f3n permite al <strong>usuario crear, editar y subir v\u00eddeos musicales <\/strong>de unos 12 segundos, posibilitando una nueva forma m\u00e1s creativa de comunicar, que tambi\u00e9n cuenta con retos diarios. Los usuarios m\u00e1s activos rondan la edad de <strong>entre los 13 y 18 a\u00f1os.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca de lujo Ralph Lauren se reinventa y lanza la primera campa\u00f1a digital en Estados Unidos, vinculada a un<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,5895],"tags":[4153],"class_list":["post-84610","post","type-post","status-publish","format-standard","hentry","category-marcas","category-marketing-digital","tag-tik-tok"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ralph Lauren lanza en EEUU la primera campa\u00f1a digital en Tik Tok<\/title>\n<meta name=\"description\" content=\"Ralph Lauren lanza para el US Open 2019 la primera campa\u00f1a digital en la 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