{"id":84577,"date":"2019-08-30T14:01:08","date_gmt":"2019-08-30T12:01:08","guid":{"rendered":"https:\/\/ipmark.com\/?p=84577"},"modified":"2019-08-30T14:01:08","modified_gmt":"2019-08-30T12:01:08","slug":"vmlyr-modelo-agencia-marcas-conectadas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=84577","title":{"rendered":"VMLY&R Espa\u00f1a, hacia la creaci\u00f3n de marcas conectadas"},"content":{"rendered":"
\"Fina
Fina Sol\u00e1 y Francisco Grande, directores generales de las oficinas de Barcelona y Madrid, respectivamente, son los\u00a0l\u00edderes.<\/figcaption><\/figure>\n

La agencia VMLY&R<\/a>\u00a0arranca en Espa\u00f1a un nuevo modelo de negocio \u2018brand experience\u2019 que combinar\u00e1 creatividad, tecnolog\u00eda y datos para crear marcas conectadas con la sociedad actual.<\/strong><\/p>\n

Fina Sol\u00e1 y Francisco Grande, directores generales de las oficinas de Barcelona y Madrid,<\/strong> respectivamente, son los encargados de liderar el proyecto<\/strong> de la agencia global<\/a> en nuestro pa\u00eds. Ambos destacan que se lanzar\u00e1n a nuevos sectores. \u201cHay que cambiar el modelo de negocio de las compa\u00f1\u00edas y centrarlo en el nuevo consumidor, impactando de forma distinta. El usuario se identifica con las marcas que representan valores,<\/strong> como son la cercan\u00eda, la igualdad de g\u00e9nero o la ecolog\u00eda\u201d, han confirmado. Adem\u00e1s, Fina y Francisco aprovechar\u00e1n la red de 20 oficinas abiertas actualmente en Europa.<\/strong><\/p>\n

Con el fin de lograr marcas conectas con el usuario y mejorar\u00a0la user experience<\/strong>, la agencia se va a centrar en aquellos sectores con m\u00e1s impacto en digitalizaci\u00f3n, <\/strong>como las Telecomunicaciones, la Banca, la Automoci\u00f3n, el Transporte, la Energ\u00eda o los Seguros.<\/strong><\/p>\n

Por su parte, el CEO mundial de VMLY&R, Jon Cook,<\/strong>\u00a0ha destacado que el nuevo modelo busca unir la experiencia de marca y la publicidad de marca<\/strong>. \u201cNuestra especialidad es crear marcas conectadas con la sociedad,<\/strong> que ayuden a crecer a nuestros clientes en todo el mundo, a partir de la creatividad, la tecnolog\u00eda y los datos<\/strong>\u201d.<\/p>\n

Nuevos talentos<\/strong><\/h2>\n

Ante la transformaci\u00f3n de la agencia, se ha contratado a nuevos talentos creativos y especialistas en tecnolog\u00eda <\/strong>para hacer frente a los nuevos cambios. \u00a0Para la oficina de Barcelona<\/strong>, se ha elegido a Ignacio de Juan-Creix Umbert<\/strong> (estrategia de negocio, innovaci\u00f3n y creatividad), Asier Garc\u00eda<\/strong> (marketing digital), Josep Llop <\/strong>(estrategia de medios), Alfredo Iturriaga<\/strong> (planificaci\u00f3n), y\u00a0para Madrid, a Cristina Saiz<\/strong> (social media) y Pamela Baltazar<\/strong> (estrategia digital).<\/p>\n

VMLY&R Espa\u00f1a<\/strong>, que naci\u00f3 a principio de a\u00f1o, propiedad del grupo publicitario WWP<\/strong><\/a>, es el resultado de la integraci\u00f3n de Y&R y Labstore,<\/strong>\u00a0poco despu\u00e9s de la creaci\u00f3n de la misma agencia a nivel mundial.<\/p>\n","protected":false},"excerpt":{"rendered":"

La agencia VMLY&R\u00a0arranca en Espa\u00f1a un nuevo modelo de negocio \u2018brand experience\u2019 que combinar\u00e1 creatividad, tecnolog\u00eda y datos para crear<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-84577","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"\nVMLY&R inicia un modelo de agencia para crear marcas conectadas<\/title>\n<meta name=\"description\" content=\"VMLY&R arranca en Espa\u00f1a un nuevo modelo de negocio \u2018brand experience\u2019 para crear marcas m\u00e1s conectadas con la sociedad actual.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=84577\" \/>\n<meta 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