{"id":84525,"date":"2019-08-30T11:41:11","date_gmt":"2019-08-30T09:41:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=84525"},"modified":"2019-08-30T11:41:11","modified_gmt":"2019-08-30T09:41:11","slug":"reparto-del-catalogo-ikea-mas-inteligente","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=84525","title":{"rendered":"El reparto del cat\u00e1logo de IKEA, m\u00e1s inteligente que nunca"},"content":{"rendered":"<figure id=\"attachment_84526\" aria-describedby=\"caption-attachment-84526\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-84526\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/08\/catalogo-ikea-buzoneo-inteligente.jpg\" alt=\"Despu\u00e9s 20 a\u00f1os colaborando juntos, 2019 llega con el \u2018buzoneo inteligente\u2019 para optimizar el reparto del cat\u00e1logo.\" width=\"690\" height=\"496\" \/><figcaption id=\"caption-attachment-84526\" class=\"wp-caption-text\">Despu\u00e9s 20 a\u00f1os colaborando juntos, 2019 llega con el \u2018buzoneo inteligente\u2019 para optimizar el reparto del cat\u00e1logo.<\/figcaption><\/figure>\n<p><strong>Un a\u00f1o m\u00e1s, <a href=\"https:\/\/ipmark.com\/geobuzon-reparte-catalogo-ikea\/\">Geobuz\u00f3n<\/a>, unidad de negocio de Mediaset, se encargar\u00e1 de la <a href=\"https:\/\/ipmark.com\/ikea-marketing-directo-catalogo\/\">distribuci\u00f3n del cat\u00e1logo de la empresa IKEA <\/a>en los hogares espa\u00f1oles. Como principal novedad de 2019, el reparto de la revista no se realizar\u00e1 al alzar, la campa\u00f1a ha contado con una planificaci\u00f3n previa, en la que se ha seleccionado las \u00e1reas geogr\u00e1ficas del p\u00fablico objetivo (gente joven con poder adquisitivo medio-alto), en lugar de c\u00f3digos postales, para conseguir una mayor rentabilidad. <\/strong><\/p>\n<p>Despu\u00e9s <strong>20 a\u00f1os colaborando juntos<\/strong>, 2019 llega con el \u2018<strong>buzoneo inteligente\u2019<\/strong> para optimizar el reparto del cat\u00e1logo durante la campa\u00f1a, que permanecer\u00e1 activa <strong>hasta el 19 de septiembre.<\/strong> Para ello, <strong>Geobuz\u00f3n<\/strong> ha llevado a cabo un trabajo de consultor\u00eda con <strong>cada una de las tiendas<\/strong> de la marca en Espa\u00f1a.<\/p>\n<p>Adem\u00e1s, desde 2018, los supervisores cuentan con una <strong>aplicaci\u00f3n m\u00f3vil<\/strong> para llevar un <strong>seguimiento de la distribuci\u00f3n<\/strong> <strong>con<\/strong> <strong>mayor precisi\u00f3n y en tiempo real.<\/strong> Poco a poco, las soluciones tecnol\u00f3gicas est\u00e1n permitiendo controlar el 100% del reparto. De hecho, el a\u00f1o pasado se consigui\u00f3 la mejor valoraci\u00f3n en la distribuci\u00f3n de los hogares.<\/p>\n<p>Entre otros cambios, el reparto <strong>se complementa con el de una postal<\/strong>\u00a0desde el a\u00f1o pasado que anima a los residentes en \u00e1reas en las que no se entrega a acudir a recogerlo en tienda, donde tambi\u00e9n est\u00e1n disponibles los <strong>cat\u00e1logos de secci\u00f3n<\/strong> y las <strong>ediciones en otras lenguas,<\/strong> excepto catal\u00e1n que s\u00ed se buzonea.<\/p>\n<h2><strong>Efectividad del 95%<\/strong><\/h2>\n<p>La efectividad del buzoneo de IKEA es alta, <strong>el 95% de los hogares espa\u00f1oles es receptivo<\/strong> a esta revista. De hecho, <strong>septiembre es el mes en el que la cuota de recuerdo de la marca es m\u00e1s alta,<\/strong> a pesar de contar con <strong>campa\u00f1as en radio y televisi\u00f3n<\/strong> a lo largo de todo el a\u00f1o, seg\u00fan el <strong>\u2018I Estudio de Publicidad Directa\u2019<\/strong>, realizado por <strong>Kantar TNS<\/strong> para Geobuz\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un a\u00f1o m\u00e1s, Geobuz\u00f3n, unidad de negocio de Mediaset, se encargar\u00e1 de la distribuci\u00f3n del cat\u00e1logo de la empresa IKEA<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[231],"class_list":["post-84525","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-ikea"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El reparto del cat\u00e1logo de IKEA, m\u00e1s inteligente que nunca<\/title>\n<meta name=\"description\" content=\"El reparto del cat\u00e1logo de IKEA se llevar\u00e1 a cabo en \u00e1reas geogr\u00e1ficas, seg\u00fan un p\u00fablico objetivo. 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