{"id":84459,"date":"2019-08-26T14:43:23","date_gmt":"2019-08-26T12:43:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=84459"},"modified":"2019-08-26T14:43:23","modified_gmt":"2019-08-26T12:43:23","slug":"nueva-campana-publicitaria-ddbl-volkswagen-golf","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=84459","title":{"rendered":"&#8216;Como un golf, no es un Golf&#8217;, la nueva campa\u00f1a de DDB para el Volkswagen Golf"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-84462\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/08\/Como_un_Golf_campana-de-publicidad-DDB-web.jpg\" alt=\"Como_un_Golf_campana-de-publicidad-DDB-web\" width=\"690\" height=\"278\" \/>DDB ha lanzado la nueva campa\u00f1a de\u00a0publicidad del Volkswagen Golf, uno de los coches con mayor nivel de popularidad a lo largo de la historia en el mercado espa\u00f1ol, y cuya s\u00e9ptima generaci\u00f3n ha cosechado importantes niveles de ventas en el mercado desde su lanzamiento en 2013, a\u00f1o en que fue nombrado Coche del a\u00f1o en Europa.<\/strong><\/p>\n<p>Bajo\u00a0el concepto \u201ccomo un Golf, no es un Golf\u201d, la campa\u00f1a pone el foco en el hecho de que el Volkswagen Golf ha sido, desde su aparici\u00f3n hasta nuestros d\u00edas, uno de los principales referentes en la categor\u00eda de veh\u00edculos compactos.<\/p>\n<p>Para comunicar el mensaje, la agencia ha querido explicarlo con una canci\u00f3n para ni\u00f1os. De esta forma, la pieza central de la campa\u00f1a hace una versi\u00f3n de la canci\u00f3n popular infantil anglosajona \u201cIf you\u2019re happy and you know it\u201d introduciendo el concepto en la letra. En la pieza, se observa a varios grupos de personas (familiares, compa\u00f1eros de trabajo, gente de la calle\u2026) cantando al un\u00edsono la canci\u00f3n, recordando a los potenciales compradores la originalidad del modelo y el hecho de que solo un Golf es realmente un Golf.<\/p>\n<p>De esta forma, Volkswagen\u00a0 destaca el car\u00e1cter \u00fanico y original del Golf, un modelo que, tanto hist\u00f3ricamente como en el momento actual,\u00a0 es uno de los pocos\u00a0 al que otros coches quieren parecerse.<\/p>\n<p>La campa\u00f1a,\u00a0 activa\u00a0desde el pasado 23 de agosto,\u00a0cuenta con una pieza principal en TV y se desplegar\u00e1 tambi\u00e9n a trav\u00e9s de diversos formatos en radio, prensa, exterior y medios digitales.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=wClQSItJiNs&#038;feature=youtu.be<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DDB ha lanzado la nueva campa\u00f1a de\u00a0publicidad del Volkswagen Golf, uno de los coches con mayor nivel de popularidad a<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-84459","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1a publicitaria de Volkswagen Golf-IPMARK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=84459\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1a publicitaria de Volkswagen Golf-IPMARK\" \/>\n<meta property=\"og:description\" content=\"DDB ha 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