{"id":84309,"date":"2019-07-30T13:19:05","date_gmt":"2019-07-30T11:19:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=84309"},"modified":"2019-07-30T13:19:05","modified_gmt":"2019-07-30T11:19:05","slug":"isaac-lopez-responsable-la-transformacion-digital-adesp","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=84309","title":{"rendered":"Isaac L\u00f3pez, nombrado responsable de marketing en ADESP"},"content":{"rendered":"<figure id=\"attachment_84311\" aria-describedby=\"caption-attachment-84311\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-84311\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/07\/isaac-lopez.jpg\" alt=\"Isaac L\u00f3pez ha sido nombrado responsable de marketing de la Asociaci\u00f3n del Deporte Espa\u00f1ol (ADESP)\" width=\"690\" height=\"445\" \/><figcaption id=\"caption-attachment-84311\" class=\"wp-caption-text\">Isaac L\u00f3pez ha sido nombrado responsable de marketing de la Asociaci\u00f3n del Deporte Espa\u00f1ol (ADESP)<\/figcaption><\/figure>\n<p><strong>Isaac L\u00f3pez, director de <a href=\"https:\/\/ipmark.com\/marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing <\/a>y comunicaci\u00f3n de Laboratorios Quinton, ha sido nombrado responsable del \u00e1rea de marketing de la Asociaci\u00f3n del Deporte Espa\u00f1ol (ADESP). Su principal funci\u00f3n ser\u00e1 la de apoyar y acompa\u00f1ar a las federaciones en su transformaci\u00f3n digital.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">En concreto, L\u00f3pez analizar\u00e1 las necesidades de la propia asociaci\u00f3n y de las federaciones y planificar\u00e1 su adaptaci\u00f3n al nuevo paradigma social.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Director t\u00e9cnico del Club Triatl\u00f3n Stadio, L\u00f3pez cuenta con <strong>estudios de marketing deportivo<\/strong> aplicado de la Universidad de Barcelona y el m\u00e1ster profesional en marketing digital y RR.SS, adem\u00e1s de disponer de un posgrado en anal\u00edtica digital. Es ex deportista profesional y ha sido vicepresidente de una federaci\u00f3n territorial, as\u00ed como director t\u00e9cnico de diferentes eventos deportivos a escala internacional.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cualidades que, de acuerdo con <strong>Jos\u00e9 Hidalgo<\/strong>, presidente de ADESP, le han valido para ofrecerle el puesto. \u201cEra necesario contar con un profesional que hablase el mismo idioma que los partners digitales y los departamentos de marketing de nuestros patrocinadores, que adem\u00e1s entendiera el mundo de la federaci\u00f3n y organizaci\u00f3n deportiva, y hemos encontrado en \u00e9l todos estos requisitos\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desde hace tres a\u00f1os, L\u00f3pez <strong>lidera el desarrollo de la estrategia de marketing y comunicaci\u00f3n de los laboratorios<\/strong>, junto con su transformaci\u00f3n digital, tarea que compaginar\u00e1 con el nuevo puesto.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Isaac L\u00f3pez, director de marketing y comunicaci\u00f3n de Laboratorios Quinton, ha sido nombrado responsable del \u00e1rea de marketing de la<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2227],"class_list":["post-84309","post","type-post","status-publish","format-standard","hentry","category-agencias","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Isaac L\u00f3pez, nombrado responsable de marketing en ADESP<\/title>\n<meta name=\"description\" content=\"Isaac L\u00f3pez, director de marketing y comunicaci\u00f3n de Laboratorios Quinton, ha sido elegido por la Asociaci\u00f3n del Deporte Espa\u00f1ol (ADESP) para 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