{"id":84190,"date":"2019-07-29T09:01:04","date_gmt":"2019-07-29T07:01:04","guid":{"rendered":"https:\/\/ipmark.com\/?p=84190"},"modified":"2019-07-29T09:01:04","modified_gmt":"2019-07-29T07:01:04","slug":"amazon-busca-anunciantes-probar-anuncios-audio","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=84190","title":{"rendered":"Amazon busca anunciantes para probar sus anuncios de audio"},"content":{"rendered":"
\"L'Oreal,
L’Oreal, Colgate y Lululemon ser\u00edan las primeras marcas en probar los anuncios de audio de Amazon para Alexa<\/figcaption><\/figure>\n

En vista al lanzamiento de un servicio de m\u00fasica en streaming, Amazon ha comenzado a contactar con grandes marcas<\/a> para probar con las mismas anuncios de audio para su asistente virtual Alexa. Colgate, L\u2019Or\u00e9al y Lululemon han sido las primeras en acogerse al programa piloto.\u00a0<\/strong><\/p>\n

As\u00ed lo ha informado el medio estadounidense Ad Age despu\u00e9s de haber accedido al informe que el marketplace ha destinado a los anunciantes. En \u00e9l se\u00f1ala que este tipo de anuncios puede alcanzar a un mill\u00f3n de usuarios<\/strong>, aunque no los suscritos a Amazon Prime o a Amazon Music Unlimited.\u00a0<\/span><\/p>\n

El formato permite la reproducci\u00f3n de un anuncio de audio de entre 15 y 30 segundos<\/strong> e incorpora una imagen para ser mostrada en los altavoces inteligentes con pantalla. Sin embargo, no permite la segmentaci\u00f3n por segmentos espec\u00edficos de compradores<\/strong> o elegir la m\u00fasica que indicar\u00e1 la activaci\u00f3n del anuncio en el servicio de m\u00fasica en streaming.\u00a0<\/span><\/p>\n

Seg\u00fan ha revelado un ejecutivo de la compa\u00f1\u00eda, de momento, Colgate, L\u2019Or\u00e9al y Lululemon<\/strong> se hallan probando este tipo de publicidad. Las pruebas se desarrollar\u00e1n a lo largo del a\u00f1o y prev\u00e9n su lanzamiento oficial a nivel global en el primer trimestre de 2020.\u00a0<\/span><\/p>\n

Anuncios de audio que conduzcan al ecommerce<\/h2>\n

La plataforma de m\u00fasica en streaming con publicidad de Amazon competir\u00eda as\u00ed con otras como Spotify<\/strong><\/a> o Pandora<\/strong>. Aunque, en el corto plazo, este tipo de publicidad podr\u00eda ser el primer paso para conducir a los usuarios que poseen un altavoz inteligente de la marca al marketplace.<\/span><\/p>\n

Pero quedar\u00edan unos cuantos aspectos a resolver, entre ellos, el hecho de que el anuncio de audio dirija a una p\u00e1gina de resultados y no a la ficha de producto del anuncio. Y la imposibilidad de saber si los oyentes se mueven hacia la compra o si realizan una acci\u00f3n despu\u00e9s de escuchar el anuncio, ya que la compa\u00f1\u00eda no compartir\u00e1 esa informaci\u00f3n, seg\u00fan se\u00f1ala el ejecutivo.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

En vista al lanzamiento de un servicio de m\u00fasica en streaming, Amazon ha comenzado a contactar con grandes marcas para<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2245,2223,2819],"class_list":["post-84190","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-alexa","tag-amazon","tag-anuncios"],"acf":[],"yoast_head":"\nAmazon busca anunciantes para probar sus anuncios de audio<\/title>\n<meta name=\"description\" content=\"Seg\u00fan informa el medio estadounidense Ad Age, Amazon se halla en la b\u00fasqueda de anunciantes para que prueben su pr\u00f3ximo formato de anuncios de audio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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