{"id":84066,"date":"2019-07-25T12:50:54","date_gmt":"2019-07-25T10:50:54","guid":{"rendered":"https:\/\/ipmark.com\/?p=84066"},"modified":"2019-07-25T12:50:54","modified_gmt":"2019-07-25T10:50:54","slug":"nissan-lanza-la-primera-campana-de-audio-dinamica-en-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=84066","title":{"rendered":"Nissan lanza la primera campa\u00f1a de audio din\u00e1mica en Espa\u00f1a"},"content":{"rendered":"<figure id=\"attachment_84067\" aria-describedby=\"caption-attachment-84067\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-84067\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/07\/nissan-audio-program\u00e1tica.jpg\" alt=\"El resultado de la campa\u00f1a ha sido un \u00e9xito, alcanzando de media un competion rate del 95% en cada uno de los tres canales de m\u00fasica.\" width=\"690\" height=\"535\" \/><figcaption id=\"caption-attachment-84067\" class=\"wp-caption-text\">El resultado de la campa\u00f1a ha sido un \u00e9xito, alcanzando de media un competion rate del 95% en cada uno de los tres canales.<\/figcaption><\/figure>\n<p><strong>La publicidad program\u00e1tica cada vez est\u00e1 m\u00e1s interiorizada entre los anunciantes y las agencias, que desarrollan m\u00e1s campa\u00f1as segmentadas por audiencias. El siguiente paso era aterrizar en el <a href=\"https:\/\/ipmark.com\/audio-branding-marcas-con-sonido\/\">mercado del audio.<\/a> La automovil\u00edstica <a href=\"https:\/\/ipmark.com\/nissan-iberia-christian-costaganna-ipmark-2017\/\">Nissan <\/a>lo inaugura con la primera campa\u00f1a de audio din\u00e1mica en Espa\u00f1a a trav\u00e9s de Spotify. <\/strong><\/p>\n<p>Con la colaboraci\u00f3n de la <strong>agencia de medios OMD y la empresa tecnol\u00f3gica <a href=\"https:\/\/ipmark.com\/spotify-compra-programatica\/\">The Trade Desk<\/a><\/strong>, Nissan ha sido capaz de combinar y adaptar con mayor precisi\u00f3n sus creatividades publicitarias en <strong>tres diferentes canales<\/strong> (latino, popo y rock), a trav\u00e9s de <strong>variables de momentos del d\u00eda<\/strong> (ma\u00f1ana, tarde y noche).<\/p>\n<p>Despu\u00e9s de menos de dos meses en funcionamiento, el <strong>resultado de la campa\u00f1a ha sido un \u00e9xito,\u00a0<\/strong>alcanzando de media un <strong>completion rate\u00a0 del 95%<\/strong> en cada uno de los tres canales de m\u00fasica.<\/p>\n<p>Gracias al audio din\u00e1mico \u201cconseguimos contextualizar el mensaje y generar una mayor empat\u00eda con <strong>nuestra audiencia<\/strong>, con el objetivo de <strong>incrementar el inter\u00e9s hacia la marca<\/strong>. Los resultados demuestran que, usando la tecnolog\u00eda adecuada, podemos conseguir ofrecer contenidos personalizados que mejoren la <strong>experiencia de usuario\u201d,<\/strong> ha puntualizad<strong>o Jos\u00e9 Manuel Muries, brand lead de OMD para Nissan Espa\u00f1a.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La publicidad program\u00e1tica cada vez est\u00e1 m\u00e1s interiorizada entre los anunciantes y las agencias, que desarrollan m\u00e1s campa\u00f1as segmentadas por<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44,5895],"tags":[2507,4041],"class_list":["post-84066","post","type-post","status-publish","format-standard","hentry","category-marketing","category-marketing-digital","tag-nissan","tag-spotify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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