{"id":84051,"date":"2019-07-25T12:52:25","date_gmt":"2019-07-25T10:52:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=84051"},"modified":"2019-07-25T12:52:25","modified_gmt":"2019-07-25T10:52:25","slug":"aliexpress-sera-de-pago-para-los-anunciantes-espanoles","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=84051","title":{"rendered":"AliExpress ser\u00e1 de pago para los anunciantes espa\u00f1oles"},"content":{"rendered":"<figure id=\"attachment_84052\" aria-describedby=\"caption-attachment-84052\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-84052\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/07\/logo-aliexpress-anunciantes.png\" alt=\"El modelo de negocio da un giro de 360\u00ba, pasando de una tarifa gratuita a un servicio de pago a las empresas que tengan m\u00e1s tr\u00e1fico.\" width=\"690\" height=\"229\" \/><figcaption id=\"caption-attachment-84052\" class=\"wp-caption-text\">El modelo de negocio da un giro de 360\u00ba, pasando de una tarifa gratuita a un servicio de pago a las empresas que tengan m\u00e1s tr\u00e1fico.<\/figcaption><\/figure>\n<p><strong>La estrategia de negocio de Amazon aterriza en la marketplace china <a href=\"https:\/\/ipmark.com\/pello-zuniga-aliexpress-espana-entrevista\/\">AliExpress<\/a>, propiedad del Grupo Alibaba. La filial espa\u00f1ola prev\u00e9 comenzar a cobrar a los anunciantes que quieran mejorar su posicionamiento en el buscador asi\u00e1tico. El modelo de negocio da un giro de 360\u00ba, pasando de una tarifa gratuita a un servicio de pago para las empresas\u00a0con m\u00e1s tr\u00e1fico. <\/strong><\/p>\n<p>El objetivo es mantener unos precios bajos pero comenzar<strong> a dar esta nueva opci\u00f3n \u201cde pago\u201d a los vendedores m\u00e1s propensos a desembolsar un extra<\/strong> para tener una mejor posici\u00f3n en la plataforma. Seg\u00fan declaraciones de la <strong>directora general de AliEexpress Espa\u00f1a, Estela Ye,<\/strong> publicadas en el diario elPeriodico, lo m\u00e1s importante para ellos es que haya mucha oferta de productos a la venta, puesto que \u201cno es un <strong>sector muy digitalizado<\/strong> comparado con otros y las empresas deben asumir el reto de probar y adaptarse a las necesidades del mercado internacional\u201d.<\/p>\n<p><strong>El actual tr\u00e1fico de <a href=\"https:\/\/ipmark.com\/e-commerce-2018-tendencias-europa\/\">visitas<\/a><\/strong> a las p\u00e1ginas del portal asi\u00e1tico en nuestro pa\u00eds es superior <strong>a 40 millones mensuales,<\/strong> siendo la segunda p\u00e1gina m\u00e1s visitada y tambi\u00e9n la segunda aplicaci\u00f3n con m\u00e1s uso y descargas. <strong>Espa\u00f1a es el tercer pa\u00eds m\u00e1s importante en ventas para la marketplace,<\/strong> despu\u00e9s de China y Estados Unidos.<\/p>\n<h2><strong>A por el comercio espa\u00f1ol<\/strong><\/h2>\n<p>Por otra parte, los comercios espa\u00f1oles tendr\u00e1n <strong>un nuevo espacio de venta en el portal AliEexpress a finales de julio<\/strong> para que inicien la venta de sus <strong>productos alimenticios no perecederos<\/strong> (vino o conservas) en el resto de <strong>Europa<\/strong>. De hecho, se estima que la comisi\u00f3n aplicada al vendedor ser\u00e1 del 8%, seg\u00fan a\u00f1adi\u00f3 el <strong>director de desarrollo de la empresa, Jorge Zugasti.<\/strong><\/p>\n<p>Adem\u00e1s, el siguiente paso es introducir el <strong>servicio de pago del grupo Alipay en Espa\u00f1a,<\/strong> lo que reducir\u00e1 las actuales <strong>barreras en los desembolsos internacionales <\/strong>entre vendedores de la zona euro y compradores de pa\u00edses que no tienen el mismo tipo de moneda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La estrategia de negocio de Amazon aterriza en la marketplace china AliExpress, propiedad del Grupo Alibaba. La filial espa\u00f1ola prev\u00e9<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44,5895],"tags":[3238,2341],"class_list":["post-84051","post","type-post","status-publish","format-standard","hentry","category-marketing","category-marketing-digital","tag-aliexpress","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AliExpress ser\u00e1 de pago para los anunciantes espa\u00f1oles<\/title>\n<meta name=\"description\" content=\"El modelo de negocio da un giro de 360\u00ba, pasando de una tarifa gratuita a un servicio de pago a las empresas que tengan m\u00e1s tr\u00e1fico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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