{"id":84010,"date":"2019-07-23T14:46:40","date_gmt":"2019-07-23T12:46:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=84010"},"modified":"2019-07-23T14:46:40","modified_gmt":"2019-07-23T12:46:40","slug":"adecec-renueva-el-codigo-etico-de-la-comunicacion-y-rrpp","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=84010","title":{"rendered":"Adecec renueva el c\u00f3digo \u00e9tico de la comunicaci\u00f3n y RRPP"},"content":{"rendered":"<figure id=\"attachment_84011\" aria-describedby=\"caption-attachment-84011\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-84011\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/07\/Grupo-Asamblea.jpg\" alt=\"Este nuevo c\u00f3digo, que ha sido avalado por las instituciones europeas e internacionales, ha sido renovado a lo largo del primer semestre de 2019.\" width=\"690\" height=\"280\" \/><figcaption id=\"caption-attachment-84011\" class=\"wp-caption-text\">El c\u00f3digo ha sido avalado por las instituciones europeas e internacionales. La presidente de Adecec, Almudena Alonso, en el centro.<\/figcaption><\/figure>\n<p><strong>La Asociaci\u00f3n de Empresas Consultoras en Relaciones P\u00fablicas y Comunicaci\u00f3n (Adecec) ha presentado, en su tradicional Asamblea General Ordinaria Anual, el renovado c\u00f3digo \u00e9tico, aprobado por unanimidad por todos los socios, en el que se establecen los nuevos est\u00e1ndares para guiar a los profesionales de la comunicaci\u00f3n y la relaciones p\u00fablicas.<\/strong><\/p>\n<p>Este nuevo c\u00f3digo, que ha sido avalado por las instituciones europeas e internacionales, ha sido renovado a lo largo del <strong>primer semestre de 2019<\/strong>.<\/p>\n<p>Con el objetivo de garantizar <strong>transparencia, buenas pr\u00e1cticas y responsabilidad<\/strong> en las consultoras de comunicaci\u00f3n, los integrantes de la Asociaci\u00f3n comenzaron la renovaci\u00f3n del nuevo c\u00f3digo, con \u201c<strong>la finalidad de impulsar una mayor autorregulaci\u00f3n<\/strong> que sirva como referente de pautas para el comportamiento del sector\u201d, ha puntualizado <strong>la presidenta de Adecec, <a href=\"https:\/\/ipmark.com\/almudena-alonso-nueva-vicepresidenta-de-adecec\/\">Almudena Alonso<\/a><\/strong>, en su intervenci\u00f3n.<\/p>\n<figure id=\"attachment_84012\" aria-describedby=\"caption-attachment-84012\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-84012\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/07\/Lobera-Asamblea.jpg\" alt=\"Jaime Lobera, exdirector de marketing en Campofr\u00edo, Mahou San Miguel y Kraft Foods.\" width=\"690\" height=\"326\" \/><figcaption id=\"caption-attachment-84012\" class=\"wp-caption-text\">Jaime Lobera, exdirector de marketing en Campofr\u00edo, Mahou San Miguel y Kraft Foods.<\/figcaption><\/figure>\n<p>A lo largo de la jornada, uno de sus asociados,<strong><a href=\"https:\/\/ipmark.com\/jaime-lobera-sigma-alimentos\/\"> Jaime Lobera<\/a>, exdirector de marketing en Campofr\u00edo, Mahou San Miguel y Kraft Foods<\/strong>, hizo una ponencia acerca de la convergencia entre la comunicaci\u00f3n y el marketing. \u201c<strong>Los comunicadores y equipos de relaciones p\u00fablicas deben formar parte del planteamiento de las campa\u00f1as desde el primer momento,<\/strong> ya que aportan un punto de vista global\u201d, insisti\u00f3 Lobera, y a\u00f1adi\u00f3 que \u201cdebemos <strong>dejar de ver las diferencias entre unos y otros departamentos<\/strong>, as\u00ed como no encasillar los trabajos, porque las ideas buenas vienen de un planteamiento exigente en el que ambos departamentos se unen para dar vida a <strong>un relato completo alineado con la marca y el ciudadano<\/strong>\u201d.<\/p>\n<p>Esta intervenci\u00f3n entra en el <strong>nuevo formato<\/strong> <strong>de la asamblea<\/strong> de <a href=\"https:\/\/ipmark.com\/adecec-presenta-su-nueva-imagen-corporativa-y-su-pagina-web\/\">Adecec<\/a> que quiere dar m\u00e1s <strong>protagonismo a sus socios<\/strong>. De hecho, el n\u00famero de asistentes aument\u00f3 frente a las ediciones anteriores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Asociaci\u00f3n de Empresas Consultoras en Relaciones P\u00fablicas y Comunicaci\u00f3n (Adecec) ha presentado, en su tradicional Asamblea General Ordinaria Anual,<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-84010","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adecec renueva el c\u00f3digo \u00e9tico de la comunicaci\u00f3n y RRPP<\/title>\n<meta name=\"description\" content=\"ha presentado, en su tradicional Asamblea General Ordinaria Anual, el renovado 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