{"id":84009,"date":"2019-07-23T14:45:49","date_gmt":"2019-07-23T12:45:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=84009"},"modified":"2019-07-23T14:45:49","modified_gmt":"2019-07-23T12:45:49","slug":"um-thrive-medios-nestle-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=84009","title":{"rendered":"UM Thrive se convierte en la nueva agencia de medios de Nestl\u00e9 Espa\u00f1a"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-84018\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/07\/nestle-zenith.jpg\" alt=\"nestl\u00e9\" width=\"690\" height=\"366\" \/><\/p>\n<p><strong>Despu\u00e9s de cinco meses de concurso, Nestl\u00e9 cuenta ya con una nueva agencia de medios. UM Thrive\u00a0ha sido la seleccionada de la convocatoria, a la que se presentaron\u00a0\u00a0WPP, Dentsu Aegis, y Zenith (Publicis Groupe), entre otras.<\/strong><\/p>\n<p>UM Thrive ser\u00e1 la encargada de<strong> gestionar la cuenta de nuestro pa\u00eds,<\/strong> la cual es una de las m\u00e1s fuertes en volumen de inversi\u00f3n publicitaria. Su elecci\u00f3n supone abrir una nueva etapa a partir del <strong>uno de enero del pr\u00f3ximo a\u00f1o<\/strong>, momento a partir del cual la anterior empresa de medios, <strong>Zenith<\/strong> dejar\u00e1 el testigo de la marca suiza de alimentos\u00a0 y bebidas.<\/p>\n<p>Nestl\u00e9 ha manifestado estar muy satisfechos, tanto de los resultados observados en todas las empresas durante el proceso de selecci\u00f3n, como por el servicio prestado por Zenith durante los doce a\u00f1os de relaci\u00f3n que ambas han mantenido. La marca dedic\u00f3 el\u00a0pasado a\u00f1o un volumen de <strong>31 millones de euros a presupuesto publicitario,<\/strong> del cual la mayor parte fue a parar a la televisi\u00f3n.<\/p>\n<p>Desde que la compa\u00f1\u00eda instalase su primera f\u00e1brica en Cantabria en el a\u00f1o 1905, se ha extendido hasta conseguir 10 centros de producci\u00f3n en la pen\u00ednsula. <strong>Su nivel de facturaci\u00f3n en la actualidad asciende a 1.930 millones de euros.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despu\u00e9s de cinco meses de concurso, Nestl\u00e9 cuenta ya con una nueva agencia de medios. UM Thrive\u00a0ha sido la seleccionada<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-84009","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM Thrive se une a Nestl\u00e9 como agencia de medios<\/title>\n<meta name=\"description\" content=\"UM Thrive ha sido la seleccionada de la convocatoria a nueva agencia de Nestle, a la que se presentaron WPP, Dentsu Aegis, y Zenith, entre otras.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=84009\" \/>\n<meta property=\"og:locale\" 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