{"id":83808,"date":"2019-07-18T14:45:58","date_gmt":"2019-07-18T12:45:58","guid":{"rendered":"https:\/\/ipmark.com\/?p=83808"},"modified":"2019-07-18T14:45:58","modified_gmt":"2019-07-18T12:45:58","slug":"jagermeister-y-proximity-barcelona-reciben-el-gran-premi-impacte-2019","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=83808","title":{"rendered":"J\u00e4germeister y Proximity Barcelona reciben el Gran Premi Impacte 2019"},"content":{"rendered":"<figure id=\"attachment_83809\" aria-describedby=\"caption-attachment-83809\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-83809\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/07\/NdP-Premis-Impacte-NdP-fotos-CAS-2.jpg\" alt=\"La gala tambi\u00e9n destaca la entrega del Premi de Honor, que el Col\u00b7legi entrega cada a\u00f1o, a los fundadores de Mediapro, Jaume Roures y Tatxo Benet. Foto: imagen de todos los ganadores.\" width=\"690\" height=\"477\" \/><figcaption id=\"caption-attachment-83809\" class=\"wp-caption-text\">La gala entreg\u00f3 el Premi de Honor a los fundadores de Mediapro, Jaume Roures y Tatxo Benet. Foto: imagen de los ganadores.<\/figcaption><\/figure>\n<p><b>La VI edici\u00f3n de los Premis Impacte, m\u00e1ximo reconocimiento del sector de la <a href=\"https:\/\/ipmark.com\/agencias\/creatividad\/\">comunicaci\u00f3n, publicidad, relaciones p\u00fablicas y marketing<\/a> en Catalu\u00f1a, ha cerrado sus puertas un a\u00f1o m\u00e1s, en el Museu del Disseny de Barcelona.<\/b><\/p>\n<p>El <strong>Gran Premi Impacte 2019<\/strong>\u00a0ha ca\u00eddo en manos del <strong>anunciante J\u00e4germeister<\/strong> y la agencia creativa <strong>Proximity Barceolona<\/strong> por la campa\u00f1a \u2018<strong>Be the Meiste<\/strong>r\u2019. El anuncio, que est\u00e1 dirigido a los m\u00e1s j\u00f3venes, mezcla dos videoclips de los artistas <strong>Rels B y Deva<\/strong> en una historia de superaci\u00f3n personal. La marca y la agencia tambi\u00e9n se han llevado el oro en la categor\u00eda de <strong>Branded Content,<\/strong> gracias a la misma acci\u00f3n publicitaria.<\/p>\n<p>Organizado por el <a href=\"http:\/\/www.colpublirp.com\/?lang=es\"><strong>Col\u00b7legi de Publicitaris i Relacions P\u00fabliques de Catalunya<\/strong><\/a>, se ha entregado diversos galardones de distintas categor\u00edas, destacando las campa\u00f1as con m\u00e1s impacto social como <strong>\u2018I am what i am&#8217;, de la agencia McCann para Violeta by Mango<\/strong> (Comercial), que empodera mujeres que desaf\u00edan los c\u00e1nones de belleza tradicional o \u2018<strong>The good print test\u2019 de VCCP para Worten <\/strong>(Innovaci\u00f3n). Por su parte, en la categor\u00eda de Redes Sociales, el oro ha ca\u00eddo en manos de la acci\u00f3n <strong>\u2018Peixos de pl\u00e0stic\u2019<\/strong> (Peces de pl\u00e1stico) desarrollada por\u00a0<strong>Piece of Cake para CREA \u2013 GRUP AGBAR- SUEZ.<\/strong><\/p>\n<p>La gala tambi\u00e9n entreg\u00f3 su tradicional\u00a0<strong>Premi de Honor, <\/strong>que este a\u00f1o ha sido otorgado a los <strong>fundadores de Mediapro,<\/strong> <strong>Jaume Roures y Tatxo Benet<\/strong>, por considerarse <strong>\u201cejemplo de emprendimiento, <\/strong>liderazgo, compromiso, atrevimiento e internacionalizaci\u00f3n\u201d, ha se\u00f1alado <strong>Rosa *Rom\u00e0, la decana del Col\u00b7legi<\/strong>.<\/p>\n<p>Por otra parte, la ceremonia de los Premis Impacte ha contado con un <strong>debate sobre la transformaci\u00f3n constate de los sectore<\/strong>s de la comunicaci\u00f3n, publicidad, relaciones p\u00fablicas y el marketing.<\/p>\n<p><strong>El palmar\u00e9s de los Premis Impacte 2019:<\/strong><\/p>\n<p><strong>-Categor\u00eda Innovaci\u00f3n<\/strong><\/p>\n<p>\u2018The Good Print Test\u2019 de VCCP para <strong>Worten<\/strong>.<\/p>\n<p><strong>-Categor\u00eda Social<\/strong><\/p>\n<p>\u2018Peixos de pl\u00e0stic\u2019 de Piece of Cake para <strong>CREA \u2013 GRUP AGBAR- SUEZ<\/strong>.<\/p>\n<p><strong>-Categor\u00eda Comercial <\/strong><\/p>\n<p>\u2018I am what i am\u2019 de McCann para <strong>Violeta by Mango.<\/strong><\/p>\n<p><strong>-Categor\u00eda Redes Sociales<\/strong><\/p>\n<p>\u2018Peixos de pl\u00e0stic\u2019 de Piece of Cake para <strong>CREA \u2013 GRUP AGBAR- SUEZ.<\/strong><\/p>\n<p><strong>-Categor\u00eda Craft<\/strong><\/p>\n<p>\u2018Level 7\u2019 de Snoop para <strong>Honda<\/strong>.<\/p>\n<p><strong>-Categor\u00eda Branded <\/strong><\/p>\n<p>\u2018Be the Meister\u2019 de Proximity Barcelona para<strong> Jaggermeister<\/strong>.<\/p>\n<p><strong>-Categor\u00eda Estrategia de Comunicaci\u00f3n<\/strong><\/p>\n<p>\u2018La banda sonora del Pirineu\u2019 de La Buena para <strong>Aigua de Ribes.<\/strong><\/p>\n<p><strong>-Categor\u00eda Mobile<\/strong><\/p>\n<p>\u2018Escape Library\u2019 de Double You para <strong>Kit Kat Nestl\u00e9.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"J\u00e4germeister | Be The Meister\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/dryEkr5lb50?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La VI edici\u00f3n de los Premis Impacte, m\u00e1ximo reconocimiento del sector de la comunicaci\u00f3n, publicidad, relaciones p\u00fablicas y marketing en<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[1593],"class_list":["post-83808","post","type-post","status-publish","format-standard","hentry","category-agencias","tag-cataluna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>J\u00e4germeister y Proximity Barcelona reciben el Gran Premi Impacte 2019<\/title>\n<meta name=\"description\" content=\"La VI edici\u00f3n de los Premis Impacte ha otorgado el m\u00e1ximo galard\u00f3n de la velada a la campa\u00f1a &#039;Be the Meister&#039; de J\u00e4germeister y Proximity Barcelona.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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