{"id":83741,"date":"2019-07-16T14:33:57","date_gmt":"2019-07-16T12:33:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=83741"},"modified":"2019-07-16T14:33:57","modified_gmt":"2019-07-16T12:33:57","slug":"digitales-summit-2019-espana-reto-digitalizacion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=83741","title":{"rendered":"DigitalES 2019. \u00bfEst\u00e1 cumpliendo Espa\u00f1a el reto de la digitalizaci\u00f3n?"},"content":{"rendered":"<figure id=\"attachment_83757\" aria-describedby=\"caption-attachment-83757\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-83757\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/07\/DigitalES_2019_Nadia_Calvino.jpg\" alt=\"La ministra Nadia Calvi\u00f1o en la apertura oficial de DigitalES Summit 2019. \" width=\"690\" height=\"421\" \/><figcaption id=\"caption-attachment-83757\" class=\"wp-caption-text\">La ministra Nadia Calvi\u00f1o en la apertura oficial de DigitalES Summit 2019.<\/figcaption><\/figure>\n<p><strong>Con esta pregunta se abr\u00eda una nueva edici\u00f3n de DigitalEs Summit, el encuentro anual organizado por la Asociaci\u00f3n Espa\u00f1ola para la Digitalizaci\u00f3n y que re\u00fane a las principales compa\u00f1\u00edas de Espa\u00f1a, as\u00ed como a directivos y representantes de la administraci\u00f3n. Eduardo Serra, presidente de la asociaci\u00f3n, advirti\u00f3 sobre el riesgo de que nuestro pa\u00eds pierda el tren una vez m\u00e1s, mientras que Nadia Calvi\u00f1o, ministra de Econom\u00eda y Empresa, trat\u00f3 de transmitir optimismo a los asistentes.\u00a0<\/strong><\/p>\n<p>Conectividad y talento son los dos activos sobre los que fundament\u00f3 su visi\u00f3n optimista Calvi\u00f1o, si bien reconoci\u00f3 que para alcanzar un grado \u00f3ptimo en la digitalizaci\u00f3n de la sociedad y la empresa espa\u00f1olas ser\u00e1 necesario incrementar la inversi\u00f3n en I+D, estancada en un 1,4% cuando el objetivo a alcanzar est\u00e1 en el 3%. Conseguir la <strong>plena transformaci\u00f3n digital de las pymes<\/strong> (el 95% del tejido empresarial espa\u00f1ol) y extender los beneficios de la revoluci\u00f3n tecnol\u00f3gica a todos los ciudadanos fueron los otros dos objetivos a los que se refiri\u00f3 la ministra.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-83759\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/07\/DigitalES_2019_Debate.jpg\" alt=\"Una de los debates celebrados en DigitalEs Summit 2019. \" width=\"690\" height=\"460\" \/><\/p>\n<p>Unos objetivos que tambi\u00e9n protagonizaron el debate posterior en el que participaron V\u00edctor del Pozo, consejero delegado de El Corte Ingl\u00e9s; Jos\u00e9 Antonio L\u00f3pez, presidente y CEO de Ericsson Espa\u00f1a; Marta Mart\u00ednez, presidenta de IBM para Espa\u00f1a, Portugal, Grecia e Israel; Ignacio Gallego, presidente de Nokia Espa\u00f1a, y Emilio Gayo, presidente de Telef\u00f3nica Espa\u00f1a.<\/p>\n<p>Coincidi\u00f3 Gayo con Calvi\u00f1o en diagnosticar una correcta evoluci\u00f3n espa\u00f1ola en lo que a digitalizaci\u00f3n se refiere, destacando nuestra avanzada posici\u00f3n en conectividad y se\u00f1alando como puntos de mejora\u00a0la escasa digitalizaci\u00f3n de las pymes, la necesidad de <strong>formar tanto a las nuevas generaciones de trabajadores como a las anteriores para no desperdiciar talento\u00a0<\/strong> (\u00absi el 20% de lo que gastamos en ERES para mandar a gente de 40 y 50 a\u00f1os a su casa lo emple\u00e1ramos en su reciclaje, nos ir\u00eda a todos mucho mejor en este pa\u00eds\u00bb, critic\u00f3), y las pol\u00edticas regulatorias.<\/p>\n<p>Algo m\u00e1s pesimista se mostr\u00f3 Marta Mart\u00ednez, presidenta de IBM para Espa\u00f1a, Portugal, Grecia e Israel, cuando record\u00f3 que <strong>solo el 20% de las empresas espa\u00f1olas ha llevado a t\u00e9rmino con \u00e9xito su transformaci\u00f3n digital<\/strong>.\u00a0 Sobre la Inteligencia Artificial, Mart\u00ednez advirti\u00f3 de que \u00abse entrena y hay que hacerlo dentro de los l\u00edmites de la transparencia y la seguridad porque es una tecnolog\u00eda con muchas v\u00edas de apertura a las malas pr\u00e1cticas\u00bb.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con esta pregunta se abr\u00eda una nueva edici\u00f3n de DigitalEs Summit, el encuentro anual organizado por la Asociaci\u00f3n Espa\u00f1ola para<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-83741","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DigitalES 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