{"id":83636,"date":"2019-07-15T11:10:13","date_gmt":"2019-07-15T09:10:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=83636"},"modified":"2019-07-15T11:10:13","modified_gmt":"2019-07-15T09:10:13","slug":"rtve-elige-a-telefonica-para-redisenar-su-plataforma-a-la-carta","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=83636","title":{"rendered":"RTVE elige a Telef\u00f3nica para redise\u00f1ar su plataforma \u2018A la carta\u2019"},"content":{"rendered":"<figure id=\"attachment_83638\" aria-describedby=\"caption-attachment-83638\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-83638\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/07\/rtve-telef\u00f3nica-a-la-carta.jpg\" alt=\"Telef\u00f3nica tiene un a\u00f1o para ejecutar el redise\u00f1o del portal de RTVE. Foto: pantallazo de la plataforma 'A la carta', d\u00eda 15 de julio de 2019.\" width=\"690\" height=\"294\" \/><figcaption id=\"caption-attachment-83638\" class=\"wp-caption-text\">Telef\u00f3nica tiene un a\u00f1o para ejecutar el redise\u00f1o. Foto: captura de la plataforma &#8216;A la carta&#8217;, el d\u00eda 15 de julio de 2019.<\/figcaption><\/figure>\n<p><strong>Los nuevos formatos de televisi\u00f3n conectada \u2018in streaming\u2019 est\u00e1n protagonizando el consumo de TV en\u00a0 muchos hogares espa\u00f1oles,<a href=\"https:\/\/ipmark.com\/la-tv-tradicional-pierde-consumidores-jovenes-frente-a-las-plataformas-en-streaming\/\"> aumentando su penetraci\u00f3n<\/a> gracias a la oferta de contenido diferencial y bajos costes. Netflix, HBO o Amazon Prime Video lideran, cada vez m\u00e1s, la cobertura online y en diferido.<\/strong><\/p>\n<p>Ante esta situaci\u00f3n, empresas espa\u00f1oles buscan alternativas o inician acciones para mejorar su programaci\u00f3n. Una de ellas es\u00a0<strong>Radio Televisi\u00f3n Espa\u00f1ola (RTVE)<\/strong>\u00a0que quiere <strong>redise\u00f1ar<\/strong> su servicio \u2018<strong><a href=\"http:\/\/www.rtve.es\/alacarta\/\">A la carta<\/a>\u2019 <\/strong>y mejorar la actual plataforma. Para ello, la empresa p\u00fablica ha elegido a <strong>Telef\u00f3nica<\/strong> para llevar a cabo la <strong>modificaci\u00f3n<\/strong>, que tendr\u00e1 un a\u00f1o para ejecutar el plan.<\/p>\n<p>La compa\u00f1\u00eda de telecomunicaciones, que ha sido seleccionada en un concurso, se ha impuesto a otras grandes entidades o consultoras del pa\u00eds, como <strong>El Corte Ingl\u00e9s o Deloitte.<\/strong> A pesar de que el contrato de RTVE estaba valorado en 300.000 euros, <strong>Telef\u00f3nica present\u00f3 una oferta de unos 235.200 euros, <\/strong>siendo la m\u00e1s econ\u00f3mica de todas, adem\u00e1s de obtener la <strong>m\u00e1xima puntuaci\u00f3n t\u00e9cnica, <\/strong>seg\u00fan informa el diario<strong> \u2018El Confidencial\u2019.<\/strong><\/p>\n<p>Adem\u00e1s, <a href=\"https:\/\/ipmark.com\/medios-de-comunciacion-rtve-atresmedia-mediaset-lovestv\/\">RTVE <\/a>quiere un an\u00e1lisis sobre la actuaci\u00f3n del resto de <strong>operadoras nacionales <\/strong>(Movistar +\u2026) e<strong> internacionales <\/strong>(HBO, Netflix\u2026), con el objetivo de dibujar <strong>un mapa <\/strong>con las <strong>fortalezas y debilidades<\/strong> de cada una de las plataformas de v\u00eddeo.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los nuevos formatos de televisi\u00f3n conectada \u2018in streaming\u2019 est\u00e1n protagonizando el consumo de TV en\u00a0 muchos hogares espa\u00f1oles, aumentando su<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[2896,1492,227],"class_list":["post-83636","post","type-post","status-publish","format-standard","hentry","category-media","tag-hbo","tag-netflix","tag-telefonica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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