{"id":83523,"date":"2019-07-11T13:10:29","date_gmt":"2019-07-11T11:10:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=83523"},"modified":"2019-07-11T13:10:29","modified_gmt":"2019-07-11T11:10:29","slug":"abc-es-encabeza-la-lista-de-publishers-en-junio","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=83523","title":{"rendered":"ABC.es, el ‘publisher’ con m\u00e1s inversi\u00f3n publicitaria"},"content":{"rendered":"
\"Orange
Orange, Volkswagen y Peugeot han sido los anunciantes que m\u00e1s han invertido. (Foto: pantallazo del d\u00eda 11 de julio de 2019).<\/figcaption><\/figure>\n

A pesar de que el ecosistema digital <\/a>cada vez recibe m\u00e1s inversiones por parte de las marcas, el mes pasado se detect\u00f3 una ca\u00edda en el n\u00famero de anunciantes activos en Internet,<\/a> pasando de los 5.383 a los 5.040 (-343), con respecto a los resultados de mayo. El diario ABC.es fue el publisher<\/em> que recibi\u00f3 mayor inversi\u00f3n durante el mes pasado.\u00a0<\/strong><\/p>\n

De acuerdo con los datos de Arce Media<\/a>, el n\u00famero de anunciantes se redujo pero su n\u00famero de creatividades<\/strong> aument\u00f3, con 337 inventarios publicitarios m\u00e1s,\u00a0<\/strong>hasta alcanzar los 37.314.<\/p>\n

\"Presentaci\u00f3n<\/strong><\/p>\n

Orange<\/strong> (4,90%), Volkswagen<\/strong> (4,81%) y Peugeot<\/strong> (3,81%) han sido los anunciantes que mayor inversi\u00f3n han registrado, tal y como se ha presentado en el informe de Arce Media,<\/strong> correspondiente al mes de junio. Frente a los resultados de mayo, Volkswagen cae del primer puesto y las financieras Santander y BBVA<\/strong> tambi\u00e9n abandonan el ranking de los tres primeros.<\/p>\n

\"Presentaci\u00f3n<\/p>\n

En cuanto a los publishers<\/strong> <\/a>que m\u00e1s inversi\u00f3n publicitaria han recibido, Marca<\/strong> (9,62%) cede el primer puesto a ABC<\/strong> (9,36%) y AS<\/strong> (5,51%), repite en el tercer lugar.<\/p>\n

El 22% <\/strong>del patrocinio detectado ha sido desde Google<\/strong>; el 1%, en AppNexus<\/strong> (plataforma publicitaria de Real Time Bidding \u2018RTB\u2019<\/strong>); y el 77%, en otros espacios especializados.<\/p>\n

Por sectores, Automoci\u00f3n<\/strong> ha liderado la inversi\u00f3n en Internet, representando el 18.9% sobre el 100% del SOI (Share of investment). Le sigue el de Finanzas y Seguros<\/strong>, con un 16.7%, y Cultura, Ense\u00f1anza y Medios<\/strong>, con un 13.2%.<\/p>\n","protected":false},"excerpt":{"rendered":"

A pesar de que el ecosistema digital cada vez recibe m\u00e1s inversiones por parte de las marcas, el mes pasado<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[257,1122,181],"class_list":["post-83523","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-orange","tag-peugeot","tag-volkswagen"],"acf":[],"yoast_head":"\nABC.es, encabeza la lista de publishers en junio - IPMARK<\/title>\n<meta name=\"description\" content=\"ABC lidera la lista de sitios webs que han recibido mayor inversi\u00f3n publicitaria en junio de 2019, provocando que Marca caiga al segundo lugar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=83523\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ABC.es, encabeza la lista de publishers en junio - IPMARK\" \/>\n<meta property=\"og:description\" content=\"ABC lidera la lista de sitios webs que han recibido mayor inversi\u00f3n publicitaria en junio de 2019, provocando que Marca caiga al segundo lugar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=83523\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-11T11:10:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/07\/abc-publishers.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=83523#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=83523\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"ABC.es, el ‘publisher’ con m\u00e1s inversi\u00f3n publicitaria\",\"datePublished\":\"2019-07-11T11:10:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=83523\"},\"wordCount\":277,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=83523#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/abc-publishers.jpg\",\"keywords\":[\"Orange\",\"Peugeot\",\"Volkswagen\"],\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=83523\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=83523\",\"name\":\"ABC.es, encabeza la lista de publishers en junio - IPMARK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=83523#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=83523#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/abc-publishers.jpg\",\"datePublished\":\"2019-07-11T11:10:29+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"ABC lidera la lista de sitios webs que han recibido mayor inversi\u00f3n publicitaria en junio de 2019, provocando que Marca caiga al segundo lugar.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=83523#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=83523\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=83523#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=83523#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ABC.es, el ‘publisher’ con m\u00e1s inversi\u00f3n publicitaria\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ABC.es, encabeza la lista de publishers en junio - IPMARK","description":"ABC lidera la lista de sitios webs que han recibido mayor inversi\u00f3n publicitaria en junio de 2019, provocando que Marca caiga al segundo lugar.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=83523","og_locale":"es_ES","og_type":"article","og_title":"ABC.es, encabeza la lista de publishers en junio - IPMARK","og_description":"ABC lidera la lista de sitios webs que han recibido mayor inversi\u00f3n publicitaria en junio de 2019, provocando que Marca caiga al segundo lugar.","og_url":"https:\/\/ipmark.com\/?p=83523","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2019-07-11T11:10:29+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/07\/abc-publishers.jpg","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=83523#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=83523"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"ABC.es, el ‘publisher’ con m\u00e1s inversi\u00f3n publicitaria","datePublished":"2019-07-11T11:10:29+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=83523"},"wordCount":277,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=83523#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/07\/abc-publishers.jpg","keywords":["Orange","Peugeot","Volkswagen"],"articleSection":["Marketing Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=83523","url":"https:\/\/ipmark.com\/?p=83523","name":"ABC.es, encabeza la lista de publishers en junio - IPMARK","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=83523#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=83523#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/07\/abc-publishers.jpg","datePublished":"2019-07-11T11:10:29+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"ABC lidera la lista de sitios webs que han recibido mayor inversi\u00f3n publicitaria en junio de 2019, provocando que Marca caiga al segundo lugar.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=83523#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=83523"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=83523#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=83523#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"ABC.es, el ‘publisher’ con m\u00e1s inversi\u00f3n publicitaria"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/83523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=83523"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/83523\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=83523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=83523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=83523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}