{"id":83453,"date":"2019-07-10T10:38:57","date_gmt":"2019-07-10T08:38:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=83453"},"modified":"2019-07-10T10:38:57","modified_gmt":"2019-07-10T08:38:57","slug":"campana-cruz-roja-familias-desaparecidos-america-latina","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=83453","title":{"rendered":"\u2018Detr\u00e1s\u2019, la campa\u00f1a de Cheil Spain que denuncia la realidad de los desaparecidos en Am\u00e9rica Latina"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-83456\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/07\/campana-cruz-roja-desaparecidos-America-Latina-Cheil-Spain.jpg\" alt=\"campana-cruz-roja-desaparecidos-America-Latina-Cheil-Spain\" width=\"690\" height=\"360\" \/>Bajo el claim \u201cNo est\u00e1n esperando, est\u00e1n buscando\u201d, la acci\u00f3n auspiciada por el\u00a0 CICR (Comit\u00e9 Internacional de la Cruz Roja) tiene como objetivo arrojar luz y desterrar falsas ideas sobre\u00a0el d\u00eda a d\u00eda de\u00a0las familias de los cientos de miles de\u00a0 desaparecidos en Am\u00e9rica Latina.<\/strong><\/p>\n<p>Como explica Mar\u00eda Emilia Cicoria, audiovisual producer del CICR, la idea de poner en marcha la acci\u00f3n \u201csurgi\u00f3 de la necesidad de <strong>dar visibilidad al esfuerzo incansable que hacen las familias que buscan a sus familiares desaparecidos<\/strong>. \u201cQuer\u00edamos un v\u00eddeo que tocara el coraz\u00f3n de la audiencia\u201d.<\/p>\n<p>El video creado por Cheil Spain es una pieza m\u00e1s de la\u00a0 campa\u00f1a que quiere, sobre todo, romper un prejuicio: se cree los familiares de desaparecidos solo esperan.\u201cNos basamos en historias reales, testimonios ver\u00eddicos, que cuentan <strong>todo lo que un familiar es capaz de hacer para obtener alguna pista<\/strong> que le permita saber qu\u00e9 pas\u00f3 con su ser querido. Los familiares hacen cosas incre\u00edbles que muchas veces superan la ficci\u00f3n. Pretendimos que se vieran reflejadas en la pieza. Realmente, m\u00e1s all\u00e1 de desear su aparici\u00f3n, no dejan de buscarlos. Nunca\u201d, comentan desde el equipo creativo de la agencia.<\/p>\n<p>La pel\u00edcula de 90 segundos y cuatro versiones de 30 segundos -realizadas junto a la productora Landia-, se estrena el 10 de julio ( a las 20:00 horas) \u00a0en los perfiles globales del CICR de Facebook, Instagram, Twitter y YouTube, adem\u00e1s de en sus webs oficiales.<\/p>\n<p><iframe loading=\"lazy\" title=\"&quot;Detr\u00e1s&quot;- Campa\u00f1a Comit\u00e9 Internacional Cruz Roja (CICR)- Desaparecidos Am\u00e9rica Latina- C\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/fbLsrmb3MKY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bajo el claim \u201cNo est\u00e1n esperando, est\u00e1n buscando\u201d, la acci\u00f3n auspiciada por el\u00a0 CICR (Comit\u00e9 Internacional de la Cruz Roja)<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-83453","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1a Cruz Roja Familias Desaparecidos Am\u00e9rica Latina-IPMARK<\/title>\n<meta name=\"description\" content=\"Cheil Spain ha creado la campa\u00f1a &quot;Detr\u00e1s&quot;, con la que Cruz Roja Internacional muestra la realidad de las familias de desaparecidos en Am\u00e9rica Latina.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=83453\" \/>\n<meta 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