{"id":83038,"date":"2019-07-01T10:07:53","date_gmt":"2019-07-01T08:07:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=83038"},"modified":"2019-07-01T10:07:53","modified_gmt":"2019-07-01T08:07:53","slug":"vela-bbva-iluminda-colores-bandera-lgtbi","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=83038","title":{"rendered":"La Vela de BBVA iluminada con los colores de la bandera LGTBI"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-83039 size-full aligncenter\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/06\/La-Vela-BBVA-e1561722605788.jpg\" alt=\"La Vela BBVA\" width=\"690\" height=\"460\" \/><\/p>\n<p><strong>BBVA reivindica los derechos del colectivo LGTBI iluminando por primera vez el edificio La Vela con los colores de su bandera. La diversidad es uno de los pilares en los que se fundamenta la gesti\u00f3n y formaci\u00f3n de su plantilla, y como tal, quieren representarlo con esta iniciativa.<\/strong><\/p>\n<p>El objetivo del banco espa\u00f1ol es <strong>asegurar un buen entorno de trabajo que apueste por la diversidad<\/strong>. Por ello, unido al encendido, la compa\u00f1\u00eda ha desarrollado una serie de iniciativas para fomentar la inclusi\u00f3n. Han elaborado un video en el que han participado empleados de BBVA que pertenecen a este colectivo. En \u00e9l relatan c\u00f3mo es el ambiente en el que trabajan y cu\u00e1les han sido los retos a los que se han tenido que enfrentar.<\/p>\n<h2><strong>Estrategia para fomentar un ambiente inclusivo y respetuoso<\/strong><\/h2>\n<p><a href=\"https:\/\/ipmark.com\/premios-nacionales-de-marketing-2019-gp-para-bbva\/\">BBVA<\/a> respalda las \u2018<strong>Normas de Conductas para las Empresas contra la discriminaci\u00f3n de personas LGTBI\u2019<\/strong> de Naciones Unidas elaborado por Institute for Human Right and Business y que est\u00e1n basadas en los Principios Rectores sobre las Empresas y los Derechos Humanos. Al adherirse a estos principios, la entidad <strong>garantiza un trato igualitario<\/strong> y pone en marchas medidas que detectan posibles discriminaciones relacionadas con la identidad u orientaci\u00f3n sexual de los trabajadores.<\/p>\n<p>La adhesi\u00f3n a la iniciativa de Naciones Unidas se incluye en la <strong>estrategia que fomenta la inclusi\u00f3n y el respeto entre los trabajadores.<\/strong> El compromiso de la compa\u00f1\u00eda le ha situado como un referente en este \u00e1mbito. Est\u00e1 incluido en el \u00edndice de <strong>\u2018Igualdad de G\u00e9nero de 2018\u2019<\/strong> que desarrolla Bloomberg GEI y forma parte de las 200 compa\u00f1\u00edas del mundo que forman el <strong>\u2018Gender Equality Global Report &amp; Ranking\u2019<\/strong> elaborado por Equileap.<\/p>\n<p><iframe loading=\"lazy\" title=\"Be Yourself: BBVA celebra la diversidad LGTBI\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/mXUkoRjzuYw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BBVA reivindica los derechos del colectivo LGTBI iluminando por primera vez el edificio La Vela con los colores de su<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[1076],"class_list":["post-83038","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-bbva"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Vela de BBVA iluminada con los colores de la bandera LGTBI<\/title>\n<meta name=\"description\" content=\"BBVA reivindica los derechos del colectivo LGTBI iluminando por primera vez el edificio La Vela con los colores de su bandera.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=83038\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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