{"id":82993,"date":"2019-06-28T13:43:02","date_gmt":"2019-06-28T11:43:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=82993"},"modified":"2019-06-28T13:43:02","modified_gmt":"2019-06-28T11:43:02","slug":"instagram-incorpora-publicidad-explore","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=82993","title":{"rendered":"Instagram incorpora publicidad en Explore"},"content":{"rendered":"<figure id=\"attachment_82995\" aria-describedby=\"caption-attachment-82995\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-82995\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/06\/ADS-FOR-EXPLORE-GIF.gif\" alt=\"Instagram permite a los anunciantes incorporar anuncios autom\u00e1ticos en Explorar\" width=\"300\" height=\"505\" \/><figcaption id=\"caption-attachment-82995\" class=\"wp-caption-text\">Instagram permite a los anunciantes incorporar anuncios autom\u00e1ticos en Explorar<\/figcaption><\/figure>\n<p><strong>Instagram ha informado sobre la incorporaci\u00f3n de <a href=\"https:\/\/ipmark.com\/agencias\/\" target=\"_blank\" rel=\"noopener noreferrer\">anuncios<\/a> en el espacio Explorar de la aplicaci\u00f3n. La colocaci\u00f3n de publicidad se producir\u00e1 en los pr\u00f3ximos meses y de forma gradual.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha se\u00f1alado la compa\u00f1\u00eda a trav\u00e9s de una publicaci\u00f3n en su blog, los anuncios se visualizar\u00e1n<strong> cuando el usuario pulse sobre una foto o v\u00eddeo<\/strong> que descubra en el espacio de la app, tal y como ya ocurre en el feed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para activar esta funci\u00f3n, bastar\u00e1 con<strong> pulsar sobre la opci\u00f3n Explore<\/strong> durante la publicaci\u00f3n de una campa\u00f1a. El anuncio se mostrar\u00e1 en este apartado de forma autom\u00e1tica. De acuerdo con los c\u00e1lculos de la compa\u00f1\u00eda, el 80% de los usuarios de<a href=\"https:\/\/ipmark.com\/instagram-la-red-social-menos-activa-sector-bancario\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Instagram <\/a>sigue a alguna marca. \u201cExplore puede ayudarles a encontrar la pr\u00f3xima empresa o producto que les pueda gustar\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La red social no ha confirmado una fecha exacta en la que aparecer\u00e1n dichos anuncios, pero s\u00ed ha anunciado que se incorporar\u00e1n de forma gradual y pausada en los pr\u00f3ximos meses.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram ha informado sobre la incorporaci\u00f3n de anuncios en el espacio Explorar de la aplicaci\u00f3n. La colocaci\u00f3n de publicidad se<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2819,727,2341],"class_list":["post-82993","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-anuncios","tag-instagram","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La publicidad en Instagram se ampl\u00eda y llega a Explore<\/title>\n<meta name=\"description\" content=\"La publicidad en Instagram se ampl\u00eda y llega a Explore, el espacio donde los usuarios descubren tendencias y el contenido de las marcas a las que siguen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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