{"id":82986,"date":"2019-06-28T10:18:08","date_gmt":"2019-06-28T08:18:08","guid":{"rendered":"https:\/\/ipmark.com\/?p=82986"},"modified":"2019-06-28T10:18:08","modified_gmt":"2019-06-28T08:18:08","slug":"premios-nacionales-de-marketing-2019-gp-para-bbva","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=82986","title":{"rendered":"Premios Nacionales de Marketing 2019: GP para BBVA"},"content":{"rendered":"
\"Los
Los ganadores de la XI edici\u00f3n de los Premios Nacionales de Marketing 2019.<\/figcaption><\/figure>\n

La Asociaci\u00f3n de Marketing de Espa\u00f1a ha celebrado un a\u00f1o m\u00e1s, la und\u00e9cima, la gala de entrega de los Premios Nacionales de Marketing<\/a>. Central Lechera Asturiana pasa el testigo a BBVA, galardonada con el Gran Premio de esta XI edici\u00f3n. Por otro lado, la noche tambi\u00e9n cont\u00f3 con el nombramiento del nuevo presidente de la Asociaci\u00f3n, Enrique Arribas,\u00a0 director de marketing corporativo y marca en Banco Santander.<\/strong><\/p>\n

Junto al GP otorgado a BBVA, la directora general de Vokswagen Espa\u00f1a y presidenta del jurado, Laura Ros<\/strong>, dio paso a la entrega de los galardones, puntualizando que \u201cson los \u00fanicos premios que reconocen la estrategia de una marca<\/strong>\u201d.<\/p>\n

Los ganadores<\/strong> de la XI edici\u00f3n de los Premios Nacionales de Marketing 2019<\/a> fueron distribuidos de la siguiente manera, en sus respectivas categor\u00edas:<\/p>\n

–Marca:<\/strong><\/p>\n

1\u00ba Calidad Pascual
\n2\u00ba Iberia LAE
\n3\u00ba Naturgy<\/p>\n

-Innovaci\u00f3n:<\/strong><\/p>\n

1\u00ba Procter & Gamble
\n2\u00ba NH Hotel Group
\n3\u00ba Evo Banco<\/p>\n

–Marketing Social:<\/strong><\/p>\n

1\u00ba Auara
\n2\u00ba Fundaci\u00f3n Vicente Ferrer
\n3\u00ba Women\u00b4Secret<\/p>\n

-Startups y Pymes<\/strong><\/p>\n

1\u00ba Premium Beers from Spain
\n2\u00ba Wetaca
\n3\u00ba The Hoff Brand<\/p>\n

-Internacionalizaci\u00f3n LATAM (empresas espa\u00f1olas en LATAM)<\/strong><\/p>\n

1\u00ba Adolfo Dom\u00ednguez
\n2\u00ba Acciona
\n3\u00ba Tous<\/p>\n

-Internacionalizaci\u00f3n LATAM (empresas latinoamericanas en LATAM)<\/strong><\/p>\n

1\u00ba Havaianas
\n2\u00ba Noblex
\n3\u00ba LATAM Airlines<\/p>\n

Adem\u00e1s de las categor\u00edas mencionadas, la gala otorg\u00f3 galardones al Mejor Profesional de Marketing<\/strong>, entregado a Santiago Alfonso Rodr\u00edguez,<\/strong> director de marketing en Cosentino, y al L\u00edder Empresarial Impulsor del Marketing<\/strong> para Paulo Soares<\/strong>, regional managing director en Campofr\u00edo.<\/p>\n

La XI edici\u00f3n, que fue presentada un a\u00f1o m\u00e1s por Andr\u00e9s Caparr\u00f3s<\/strong>, tuvo como eje central la predicci\u00f3n del comportamiento humano, la digitalizaci\u00f3n y el Big data<\/strong>. Junto a \u00e9l, David del Val, CEO en Telef\u00f3nica I+D<\/strong>, particip\u00f3 en la ceremonia y\u00a0 habl\u00f3 de que predecir el comportamiento humano no es algo del futuro sino del presente<\/strong>, \u201cel gran reto del marketing es apostar por la personificaci\u00f3n<\/strong> y, eso solo es posible hacerlo de forma masiva con las nuevas tecnolog\u00edas<\/strong>\u201d.<\/p>\n

Enrique Arribas, nuevo presidente de MKT<\/strong><\/h2>\n

La gala estuvo cargada de emociones. Previamente a la entrega de los premios de la XI edici\u00f3n, la Asamblea ha presentado al nuevo Consejo de Gobierno y al<\/strong> nuevo presidente de la Asociaci\u00f3n de Marketing de Espa\u00f1a<\/strong>, Enrique Arribas, director de marketing corporativo y marca en Banco Santander<\/strong>, que sustituye a Mar\u00eda S\u00e1nchez del Corral<\/a>, <\/strong>que pasa al puesto de vicepresidencia tercera. Durante su intervenci\u00f3n, Del Corral hizo un balance de los seis <\/strong>a\u00f1os que ha estado al frente de la Asociaci\u00f3n, donde expone que \u201chemos defendido y puesto en valor la profesi\u00f3n del marketing<\/strong>, hemos salido fuera de nuestras fronteras<\/strong> y establecidos lazos con Am\u00e9rica Latina\u201d<\/a>.<\/p>\n

El nuevo Consejo de Gobierno <\/strong>queda distribuido de la siguiente manera:<\/p>\n

-Presidente: Enrique Arribas<\/strong><\/p>\n

-Vicepresidente 1\u00ba: Carmen Garcia<\/strong>, directora de soluciones cognitivas en IBM<\/p>\n

-Vicepresidente 2\u00ba: Gemma Junc\u00e1<\/strong>, marketing & brand director en Iberia<\/p>\n

-Vicepresidente 3\u00ba: Mar\u00eda S\u00e1nchez del Corral<\/strong>, CEO en Sowhat team<\/p>\n

-Vicepresidente 4\u00ba: Alfonso Fern\u00e1ndez,<\/strong> marketing communications & public affairs director en Samsung<\/p>\n

-Tesorero: Eduardo Alcaraz<\/strong>, partner & development director en DeCV&Parttners<\/p>\n

-Vocal 1: Ignacio Pi<\/strong>, responsable global en Mediapost Group<\/p>\n

-Vocal 2: Emma Ru\u00edz de Azcarate<\/strong>, directora de marketing en Pelayo<\/p>\n

-Vocal 3: Jos\u00e9 Luis Pascual<\/strong>, director de marketing en El Corte Ingl\u00e9s<\/p>\n

-Vocal 4: Celia Ca\u00f1o,<\/strong> directora general en Equmedia<\/p>\n

-Vocal 5: Felipe Llano<\/strong>, director adjunto a la direcci\u00f3n general de ESIC Business & Marketing School<\/p>\n

-Vocal 6: Javier G\u00f3mez<\/strong>, director de marca y experiencia del cliente en GFK<\/p>\n

-Vocal 7: Jos\u00e9 Carlos Villalvilla<\/strong>, director de cervicio al cliente en Iberdrola<\/p>\n

-Vocal 8: Javier Mas<\/strong>, director de Marketing corporativo en Caixabank<\/p>\n

-Vocal 9: Fernando Rivero,<\/strong> CEO en Ditrendia<\/p>\n

-Vocal 10: David Torrej\u00f3n<\/strong>, secretario general de La FEDE<\/p>\n

-Vocal 11: Diego Fern\u00e1ndez de Pedro<\/strong>, consejero de MKT<\/p>\n

-Vocal 12: Julio Vidosa<\/strong>, consejero de MKT<\/p>\n

-Vocal 13: Carlos Cant\u00f3,<\/strong> CEO en SPSG Consulting<\/p>\n

-Vocal 14: \u00c1ngel Ru\u00edz<\/strong>, consejero de MKT<\/p>\n

-Vocal 15: Juan Carlos Alcaide<\/strong>, MDS marketing de Servicios<\/p>\n

-Director general: V\u00edctor Conde<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

La Asociaci\u00f3n de Marketing de Espa\u00f1a ha celebrado un a\u00f1o m\u00e1s, la und\u00e9cima, la gala de entrega de los Premios<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,44],"tags":[1076,295],"class_list":["post-82986","post","type-post","status-publish","format-standard","hentry","category-marcas","category-marketing","tag-bbva","tag-premios-nacionales-de-marketing"],"acf":[],"yoast_head":"\nPremios Nacionales de Marketing 2019: GP para BBVA<\/title>\n<meta name=\"description\" content=\"Central Lechera Asturiana pasa el testigo a BBVA, galardonada con el Gran Premio de esta XI edici\u00f3n de los Premios Nacionales de Marketing 2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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