{"id":82667,"date":"2019-06-24T13:12:09","date_gmt":"2019-06-24T11:12:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=82667"},"modified":"2019-06-24T13:12:09","modified_gmt":"2019-06-24T11:12:09","slug":"instagram-la-red-social-menos-activa-sector-bancario","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=82667","title":{"rendered":"Instagram, la red social menos activa en el sector bancario"},"content":{"rendered":"
\"Instagram,
Instagram, la red social con menor n\u00famero de seguidores e interacciones en el sector bancario<\/figcaption><\/figure>\n

Entre las plataformas elegidas por las entidades bancarias para establecer una relaci\u00f3n con sus usuarios, Instagram<\/a> se halla entre las menos empleadas. Con apenas un 3% de masa social, los seguidores de Bankia, Bankinter, BBVA, ING Direct, Kutxabank, laCaixa, Sabadell, Banco Santander y Unicaja Banco suman un total de 5.000 seguidores. <\/strong><\/p>\n

Facebook<\/strong>, por su parte, se alza como la plataforma donde los bancos cuentan con un mayor n\u00famero de seguidores e interacciones. La red social acapara el 65,8%<\/strong> de masa social (casi un mill\u00f3n de usuarios) y reuni\u00f3 un total de 122.000 interacciones<\/strong> en el primer cuatrimestre del a\u00f1o. <\/span><\/p>\n

ING<\/strong> se posiciona como la marca financiera con m\u00e1s seguidores en Facebook (261.000), mientras que es Banco Santander<\/strong> la entidad que m\u00e1s interacciones gener\u00f3 a principios de 2019. La raz\u00f3n principal, los proyectos que la marca patrocina y que comunica a trav\u00e9s de la red social<\/a>. Unicaja<\/strong> tiene por h\u00e1bito publicar sorteos y Bankia<\/strong> comparte v\u00eddeos y art\u00edculos de an\u00e1lisis procedentes de su blog. <\/span><\/p>\n

Por su funci\u00f3n como canal de atenci\u00f3n al cliente, Twitter<\/strong> resulta la segunda plataforma con mayor n\u00famero de seguidores (352.000) e interacciones<\/strong> del sector financiero. Aqu\u00ed, BBVA<\/strong> se alza con el t\u00edtulo de la marca con la mayor comunidad (m\u00e1s de 59.000 usuarios). Y Caixabank<\/strong>, aquella con las publicaciones que m\u00e1s interacciones generan. <\/span><\/p>\n

Youtube<\/strong>, por su parte, re\u00fane un 9%<\/strong> de masa social al superar los 14.000 seguidores. Durante el primer cuatrimestre del a\u00f1o las nueve entidades subieron un total de 386 v\u00eddeos<\/strong>. La cuenta m\u00e1s activa es la de Kutxabank<\/strong>, que produce v\u00eddeos explicativos sobre c\u00f3mo usar la banca m\u00f3vil. <\/span><\/p>\n

Los datos proceden del estudio realizado por la agencia de marketing digital datasocial, Informe Bancos Social 2019, entre el 1 de enero y el 30 de abril de 2019. Esta investigaci\u00f3n se ha llevado a cabo mediante el uso de t\u00e9cnicas de an\u00e1lisis de redes y social listening. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Entre las plataformas elegidas por las entidades bancarias para establecer una relaci\u00f3n con sus usuarios, Instagram se halla entre las<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[155,727,750,551],"class_list":["post-82667","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-facebook","tag-instagram","tag-twitter","tag-youtube"],"acf":[],"yoast_head":"\nInstagram, la red social menos activa en el sector bancario<\/title>\n<meta name=\"description\" content=\"Instagram se alza como la red social menos activa del sector bancario. 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