{"id":82633,"date":"2019-06-21T12:21:02","date_gmt":"2019-06-21T10:21:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=82633"},"modified":"2019-06-21T12:21:02","modified_gmt":"2019-06-21T10:21:02","slug":"marga-ollero-primera-mujer-ocupa-la-presidencia-la-junta-directiva-aimc","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=82633","title":{"rendered":"Marga Ollero se convierte en la primera presidenta de AIMC"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-82634 alignleft\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/06\/190620_NP_Marga_Ollero_nueva_presidenta_JD_AIMC.jpg\" alt=\"Marga_Ollero_nueva_presidenta AIMC\" width=\"300\" height=\"450\" \/><\/p>\n<p><strong>La Junta Directiva de la <a href=\"https:\/\/ipmark.com\/egm-aimc-notarios-medios-de-comunicacion\/\">Asociaci\u00f3n para la Investigaci\u00f3n de Medios de Comunicaci\u00f3n<\/a> (AIMC) ha elegido a Marga Ollero, directora general de Arena Madrid, como presidenta de la entidad. Es la primera vez que una mujer ocupa este cargo.<\/strong><\/p>\n<p>Marga Ollero, licenciada en Ciencias de la Informaci\u00f3n, rama de Publicidad y Relaciones P\u00fablicas por la Universidad Complutense de Madrid, comenz\u00f3 su carrera profesional en <strong>Kantar Media<\/strong> como ejecutiva de servicio al cliente. Ha trabajado en agencias de medios como Mindshare y Zenith Media como responsable, en ambos casos, del \u00e1rea de Investigaci\u00f3n.<\/p>\n<p>La carrera profesional de Marga est\u00e1 muy vinculada y <strong>comprometida con el sector de la investigaci\u00f3n de medios y audiencias.<\/strong> Antes de asumir su cargo actual en la AIMC, ha formado parte de distintos \u00f3rganos de la asociaci\u00f3n como son la Comisi\u00f3n T\u00e9cnica y el grupo de trabajo responsable de AIMC Marcas. Tambi\u00e9n ha formado parte de <strong>organismos copatrocinados por AIMC<\/strong>: Mesa de Contrataci\u00f3n (responsable del primer concurso de este mercado para la medici\u00f3n digital), la Comisi\u00f3n de Seguimiento que se form\u00f3 tras la resoluci\u00f3n del concurso o, con anterioridad, fue miembro del Consejo de Mediciones Digitales. Tambi\u00e9n ha participado tambi\u00e9n en los comit\u00e9s de clientes de Kantar Media y comScore.<\/p>\n<p>Actualmente, <strong>es vicepresidenta de la BCMA<\/strong> (Branded Content Marketing Association) en el \u00e1rea de Investigaci\u00f3n y Medici\u00f3n, forma parte de la<strong> Junta Directiva de la AM<\/strong> (Asociaci\u00f3n de Agencias de Medios), y ha ejercido de ponente en varias ocasiones en los seminarios de AEDEMO, IAB y la Asociaci\u00f3n de Marketing de Espa\u00f1a.<\/p>\n<p>Durante la Asamblea se aprob\u00f3 la <strong>sustituci\u00f3n\u00a0 de Pablo Planas (TVE)<\/strong> por Jordi Catal\u00e1 (Televisi\u00f3 de Catalunya \u2013 CCMA). Tras este cambio <strong>la Junta Directiva ha quedado constituida de la siguiente forma:<\/strong><\/p>\n<p><strong>Marga Ollero<\/strong> (Arena Madrid), Presidenta.<\/p>\n<p><strong>Santiago P\u00e9rez Oter<\/strong>o (La Voz de Galicia), Vicepresidente<\/p>\n<p><strong>Marta San Pedro<\/strong> (Carat Espa\u00f1a), Vicepresidenta.<\/p>\n<p><strong>Virginia Vides<\/strong> (COPE), Secretaria.<\/p>\n<p><strong>Cristina Barranco<\/strong> (Initiative) Vocal<\/p>\n<p><strong>Jordi Catal\u00e1<\/strong> (Televisi\u00f3 de Catalunya), Vocal.<\/p>\n<p><strong>David Cerqueda<\/strong> (God\u00f3 Digital), Vocal.<\/p>\n<p><strong>Gerardo Mari\u00f1as<\/strong> (Group M), Vocal.<\/p>\n<p><strong>Sandra Prosperi<\/strong> (Hearst Espa\u00f1a), Vocal.<\/p>\n<p><strong>Fernando Rodr\u00edguez<\/strong> (Publicis Media), Vocal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Junta Directiva de la Asociaci\u00f3n para la Investigaci\u00f3n de Medios de Comunicaci\u00f3n (AIMC) ha elegido a Marga Ollero, directora<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-82633","post","type-post","status-publish","format-standard","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marga Ollero, primera mujer que ocupa la presidencia de la Junta Directiva de AIMC<\/title>\n<meta name=\"description\" content=\"La Junta Directiva de la Asociaci\u00f3n para la Investigaci\u00f3n de Medios de Comunicaci\u00f3n (AIMC) ha elegido a Marga Ollero, directora general de Arena Madrid,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=82633\" 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