{"id":82606,"date":"2019-06-20T11:54:54","date_gmt":"2019-06-20T09:54:54","guid":{"rendered":"https:\/\/ipmark.com\/?p=82606"},"modified":"2019-06-20T11:54:54","modified_gmt":"2019-06-20T09:54:54","slug":"kas-presenta-nueva-imagen-la-campana-te-gusta-te-gusta","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=82606","title":{"rendered":"KAS presenta nueva imagen bajo la campa\u00f1a \u201csi te gusta, te gusta\u201d"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-82607\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/06\/kas.jpg\" alt=\"kas\" width=\"674\" height=\"341\" \/><\/p>\n<p><strong>KAS lanza su campa\u00f1a \u2018si te gusta, te gusta\u2019 donde presentan su nueva imagen renovada. Buscan dirigirse a un p\u00fablico m\u00e1s adulto y exigente que sigue manteniendo su esp\u00edritu joven y actual.<\/strong><\/p>\n<p>La marca vitoriana de refrescos c\u00edtricos, propiedad de Pepsico desde 1992,\u00a0 invita a los consumidores a mostrarse aut\u00e9ntico frente a una sociedad que tienda a seguir al resto. El concepto, presenta a KAS como \u00abla mejor compa\u00f1\u00eda para quienes viven la etapa adulta y han decidido\u00a0 hacerlo que realmente les gusta porque est\u00e1n seguros de lo que quieren\u2019.<\/p>\n<p>La campa\u00f1a, con creatividad de &amp;Ros\u00e0s,\u00a0 estar\u00e1 activa todo el verano en canales de televis\u00f3n, digital as\u00ed como con visibilidad disruptiva en hosteler\u00eda y retail.<\/p>\n<p>Natalia Suazo, directora de la Categor\u00eda de Bebidas PepsiCo para el Suroeste de Europa, defiende que KAS busca convertirse en el refresco c\u00edtrico por excelencia para quienes se dejan llevar.<\/p>\n<p>Como parte de su estrategia de reposicionamiento, la marca renueva su imagen\u00a0 en su porfolio en el que incluyen sabor naranja, lim\u00f3n y Manzana en todos sus formatos. La nueva l\u00ednea gr\u00e1fica recupera la sencillez de sus or\u00edgenes y de su ic\u00f3nico logo. Presentan un dise\u00f1o m\u00e1s claro y legible que mantiene su car\u00e1cter haciendo \u00e9nfasis en su intenso sabor c\u00edtrico.<\/p>\n<p><iframe loading=\"lazy\" title=\"Kas - Si te gusta, te gusta\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/nal_QUcXiwY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KAS lanza su campa\u00f1a \u2018si te gusta, te gusta\u2019 donde presentan su nueva imagen renovada. Buscan dirigirse a un p\u00fablico<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-82606","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KAS presenta nueva imagen bajo la campa\u00f1a \u201csi te gusta, te gusta\u201d<\/title>\n<meta name=\"description\" content=\"KAS lanza su campa\u00f1a \u2018si te gusta, te gusta\u2019 donde presentan su nueva imagen renovada. 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