{"id":82299,"date":"2019-06-14T14:03:20","date_gmt":"2019-06-14T12:03:20","guid":{"rendered":"https:\/\/ipmark.com\/?p=82299"},"modified":"2019-06-14T14:03:20","modified_gmt":"2019-06-14T12:03:20","slug":"mitsubishi-electric-te-invita-a-desayunar-en-su-ultima-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=82299","title":{"rendered":"Mitsubishi Electric te invita a desayunar en su \u00faltima campa\u00f1a"},"content":{"rendered":"<figure id=\"attachment_82300\" aria-describedby=\"caption-attachment-82300\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-82300\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/06\/r32.jpg\" alt=\"Acci\u00f3n de marketing directo en el mismo punto de venta, con la instalaci\u00f3n de carritos de desayuno.\" width=\"345\" height=\"459\" \/><figcaption id=\"caption-attachment-82300\" class=\"wp-caption-text\">Acci\u00f3n de marketing directo en el mismo punto de venta, con la instalaci\u00f3n de carritos de desayuno.<\/figcaption><\/figure>\n<p><strong>La protecci\u00f3n del medio ambiente mediante la reducci\u00f3n de las emisiones de gases de efecto invernadero es una constante en el sector del aire acondicionado en Europa. Tras la aprobaci\u00f3n del Reglamento de Seguridad de las Instalaciones Frigor\u00edficas en Espa\u00f1a el a\u00f1o pasado, nuevos cambios comenzaron en numerosas empresas, como es el caso de la marca japonesa Mitsubishi Electric.<\/strong><\/p>\n<p>Ante este contexto,<a href=\"https:\/\/ipmark.com\/marketing\/marcas\/\"> la empresa ha implementad<\/a>o su nuevo <a href=\"https:\/\/www.mitsubishielectric.es\/aire-acondicionado\/tecnologias\/di-al-r32\"><strong>refrigerante R32<\/strong><\/a> en todos sus productos de aire acondicionado, arrancando en marzo una <strong>campa\u00f1a sectorial 360\u00ba<\/strong> de comunicaci\u00f3n y formaci\u00f3n para sus clientes, distribuidores, instaladores y consumidores. Con el nombre<a href=\"https:\/\/www.mitsubishielectric.es\/aire-acondicionado\/tecnologias\/di-al-r32\"><strong> \u2018Di S\u00ed al R32\u2019<\/strong><\/a>, la acci\u00f3n comenz\u00f3 en las <strong>redes sociales<\/strong> de la marca y contin\u00fao con un proyecto formativo en <strong>puntos de ventas<\/strong>, distribuidos por todo el territorio nacional. La iniciativa educativa, que finaliza la pr\u00f3xima semana en las oficinas de la marca en Barcelona, consist\u00eda en una serie de <strong>sesiones formativas entre especialistas y profesionales<\/strong> del sector, instaladores y distribuidores. <strong>Acci\u00f3n de marketing directo<\/strong> en el mismo punto de venta, con la instalaci\u00f3n de carritos de desayuno (\u2018<strong>Le damos una peque\u00f1a charlita\u2019<\/strong>), desde las 08:30 hasta las 11:30 horas.<\/p>\n<p>\u201c<strong>157 jornadas seguidas<\/strong>, concienciando a las personas, sobre todo, acerca del cambio que supone en el aire acondicionado\u201d, nos cont\u00f3 la <strong>directora de comunicaci\u00f3n de la entidad en Espa\u00f1a, <\/strong>Araceli de la Fuente, en un almuerzo privado para diferentes periodistas. Y a\u00f1adi\u00f3 que \u201c<strong>Espa\u00f1a no es ecologista<\/strong>\u201d, a\u00fan le falta camino por recorrer.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-82301\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/06\/r32_1-editada.jpg\" alt=\"r32_1 editada\" width=\"690\" height=\"449\" \/><\/p>\n<p>A falta de terminar este mes la campa\u00f1a, la <strong>acci\u00f3n continua activa en medios y en las redes sociales<\/strong>, dirigida a los consumidores, instaladores y personal interno. Sumaba a finales de mayo un <strong>alcance de 161.014 usuarios, m\u00e1s de 10.600 interacciones<\/strong> y un <strong>13,25% de engagement en sus plataformas sociales.\u00a0Para la acci\u00f3n 360\u00ba, la marca cuenta con la colaboraci\u00f3n de la agencia, <a href=\"https:\/\/ipmark.com\/nace-wkcommunication-la-agencia-especializada-soluciones-360o\/\">WKCommunication<\/a>.<\/strong><\/p>\n<p>Por otra parte, el exseleccionador<strong> Vicente del Bosque <\/strong>particip\u00f3 en la inauguraci\u00f3n del stand promocional de la entidad en la <strong>Feria de la Climatizaci\u00f3n y Refrigeraci\u00f3n<\/strong> celebrada en Ifema (Madrid), del 26 de febrero al 1 de marzo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La protecci\u00f3n del medio ambiente mediante la reducci\u00f3n de las emisiones de gases de efecto invernadero es una constante en<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-82299","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mitsubishi Electric te invita a desayunar en su \u00faltima campa\u00f1a<\/title>\n<meta name=\"description\" content=\"Mitsubishi Electric finaliza en junio su \u00faltima campa\u00f1a para dar a conocer su refrigerante R32, a trav\u00e9s de acciones en redes sociales y puntos de venta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=82299\" \/>\n<meta property=\"og:locale\" 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