{"id":82261,"date":"2019-06-17T12:18:55","date_gmt":"2019-06-17T10:18:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=82261"},"modified":"2019-06-17T12:18:55","modified_gmt":"2019-06-17T10:18:55","slug":"beatriz-medina-layuno-nueva-directora-general-freeda-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=82261","title":{"rendered":"Beatriz Medina Layuno, directora general de Freeda Espa\u00f1a"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-82263 size-full\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/06\/C45A9422.jpg\" alt=\"freeda\" width=\"690\" height=\"637\" \/><\/p>\n<p><strong>Freeda incorpora a Beatriz Medina como directora general de la oficina en Espa\u00f1a para liderar la expansi\u00f3n en el pa\u00eds, tras el primer a\u00f1o de actividad de la compa\u00f1\u00eda. El objetivo de este medio digital, que naci\u00f3 en Italia hace dos a\u00f1os,\u00a0 es promover los logros de las mujeres, inspirar su estilo personal y fomentar la sororidad.<\/strong><\/p>\n<p>Beatriz Medina, actual p<strong>residenta de la IAB Espa\u00f1a<\/strong>, era hasta la fecha directora comercial del del \u00e1rea digital de Atresmedia publicidad. Con su incorporaci\u00f3n en Freeda liderar\u00e1 el equipo espa\u00f1ol con el<strong> objetivo de desarrollar el negocio en Espa\u00f1<\/strong>a. Fortalecer\u00e1 significativamente las ventas en los pr\u00f3ximos meses con el objetivo de poder satisfacer plenamente las crecientes necesidades de las marcas.<\/p>\n<p>Medina, licenciada en Econ\u00f3micas y en Comunicaci\u00f3n Audiovisual y es Executive MBA por el IESE, ha desarrollado su <strong>carrera profesional en el grupo Atresmedia<\/strong>. Se incorpor\u00f3 con 20 a\u00f1os y desde entonces ha desarrollado distintas funciones en las \u00e1reas de Marketing, Operaciones y Ventas siempre vinculadas a la publicidad en televisi\u00f3n, radio y desde el a\u00f1o 2010 en el medio online.<\/p>\n<p>El equipo espa\u00f1ol que liderar\u00e1 Beatriz Medina est\u00e1 compuesto por m\u00e1s de <strong>35 profesionales\u00a0<\/strong>que se unen a los 130 de Mil\u00e1n. Con un representaci\u00f3n femenina del 75% cuentan con creativos, desarrolladores, insights analytics y comerciales.<\/p>\n<p>Freeda basa su modelo editorial y de distribuci\u00f3n en la <strong>difusi\u00f3n de contenidos nativos en las plataformas Facebook, Instagram, Youtube y LinkedIn<\/strong>. Desde el lanzamiento de sus primeros contenidos a principios de 2017, Freeda cuenta con m\u00e1s de 4,7 millones de seguidores entre Espa\u00f1a y Italia. En particular, en s\u00f3lo un a\u00f1o de actividad en Espa\u00f1a, Freeda ha alcanzado m\u00e1s de 1,6 millones de seguidores entre las plataformas de Facebook (+1M) e Instagram (+621k).<\/p>\n<p>Las publicaciones de <strong>Freeda a nivel global tienen un alcance mensual de 70 millones de personas,<\/strong> con 60 millones de visualizaciones de v\u00eddeos y casi 25 millones de interacciones sociales. El ratio de engagement de Freeda, concretamente el de conversaci\u00f3n generada por sus contenidos, se encuentra en primer lugar en la clasificaci\u00f3n a nivel mundial entre los medios digitales femeninos<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Freeda incorpora a Beatriz Medina como directora general de la oficina en Espa\u00f1a para liderar la expansi\u00f3n en el pa\u00eds,<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[435],"class_list":["post-82261","post","type-post","status-publish","format-standard","hentry","category-media","tag-espana"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beatriz Medina Layuno, nueva directora general de Freeda Espa\u00f1a<\/title>\n<meta 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