{"id":82214,"date":"2019-06-13T16:52:50","date_gmt":"2019-06-13T14:52:50","guid":{"rendered":"https:\/\/ipmark.com\/?p=82214"},"modified":"2019-06-13T16:52:50","modified_gmt":"2019-06-13T14:52:50","slug":"facebook-lanza-study-from-facebook-analizar-la-actividad-los-usuarios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=82214","title":{"rendered":"Facebook lanza \u2018Study from Facebook\u2019 para analizar la actividad de los usuarios"},"content":{"rendered":"<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-82218\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/06\/study-from-facebook.jpg\" alt=\"Facebook lanza Study from Facebook, una app para analizar las aplicaciones descargadas de los usuarios\" width=\"690\" height=\"335\" \/>\n<p><strong>Facebook ha anunciado el lanzamiento de <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.facebook.study\" target=\"_blank\" rel=\"noopener noreferrer\">Study from Facebook<\/a>, una app que, instalada en el smartphone de un usuario, permitir\u00e1 a la compa\u00f1\u00eda saber qu\u00e9 aplicaciones dispone en su tel\u00e9fono m\u00f3vil, el tiempo que pasa en ellas, as\u00ed como el pa\u00eds, el dispositivo y la red. El servicio, de momento, estar\u00e1 disponible en Estados Unidos e India y funcionar\u00e1 en la plataforma Android. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha anunciado la propia red social en un comunicado, esta aplicaci\u00f3n s\u00f3lo podr\u00e1 ser utilizada por aquellos usuarios que hayan recibido una invitaci\u00f3n. Para ello, la compa\u00f1\u00eda lanzar\u00e1 una serie de anuncios y evaluar\u00e1 el perfil de aquellos usuarios que hayan pinchado en alguna de las <a href=\"https:\/\/ipmark.com\/agencias\/creatividad\/\" target=\"_blank\" rel=\"noopener noreferrer\">creatividades<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una vez instalada en el terminal m\u00f3vil, la plataforma podr\u00e1 conocer<strong> qu\u00e9 aplicaciones se hallan en el smartphone del usuario<\/strong>, su nombre de<strong> actividad<\/strong> y el<strong> tiempo<\/strong> que pasa en ellas. Adem\u00e1s de la nacionalidad del participante, su dispositivo y el tipo de red al que se encuentra conectado. A cambio, la compa\u00f1\u00eda ofrecer\u00e1 al usuario una <strong>compensaci\u00f3n\u00a0econ\u00f3mica<\/strong>, aunque no han especificado la cuant\u00eda. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">La aplicaci\u00f3n es similar a <strong>Facebook Research<\/strong>, que comenz\u00f3 a operar en 2016 y acab\u00f3 siendo retirada de los dispositivos iOS el pasado mes de febrero. La raz\u00f3n, seg\u00fan revel\u00f3 TechCrunch, fue la presencia de usuarios adolescentes que se descargaban la aplicaci\u00f3n a cambio de recibir tarjetas regalo mensuales por valor de 20 d\u00f3lares. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y <strong>Onavo<\/strong>, otra aplicaci\u00f3n propiedad de Facebook, que permit\u00eda a la compa\u00f1\u00eda mantener un registro de las apps y servicios que disfrutaban los usuarios. Gracias a esta app, la red social descubri\u00f3 la existencia y el \u00e9xito de la app de videollamada Houseparty e introdujo esta caracter\u00edstica en su aplicaci\u00f3n de mensajer\u00eda, Facebook Messenger. Esta aplicaci\u00f3n tambi\u00e9n fue retirada de la tienda de aplicaciones de Apple. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tanto el registro como el servicio t\u00e9cnico correr\u00e1n a cargo de <strong>Facebook Applause<\/strong>, la divisi\u00f3n de la compa\u00f1\u00eda responsable de la investigaci\u00f3n de mercados. Desde la compa\u00f1\u00eda aseguran que no recopilar\u00e1n informaci\u00f3n sobre contrase\u00f1as o contenido de los perfiles, como las fotos o los mensajes, y se comprometen a no comercializar dicha informaci\u00f3n con terceros. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook ha anunciado el lanzamiento de Study from Facebook, una app que, instalada en el smartphone de un usuario, permitir\u00e1<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[155],"class_list":["post-82214","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-facebook"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook lanza \u2018Study from Facebook\u2019 para 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