{"id":81695,"date":"2019-06-03T16:51:39","date_gmt":"2019-06-03T14:51:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=81695"},"modified":"2019-06-03T16:51:39","modified_gmt":"2019-06-03T14:51:39","slug":"agencias-de-medios-initiative-um-ganan-cuentas-nueva-pescanova-y-legalitas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=81695","title":{"rendered":"Initiative y UM ganan la cuenta de Nueva Pescanova y L\u00e9galitas, respectivamente"},"content":{"rendered":"<figure id=\"attachment_81697\" aria-describedby=\"caption-attachment-81697\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-81697\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/06\/pescanova.jpg\" alt=\"Sergio Mart\u00ednez del Moral, director de servicios al cliente, y Cristina Barranco, managing drector, ambos de Initiative.\" width=\"690\" height=\"518\" \/><figcaption id=\"caption-attachment-81697\" class=\"wp-caption-text\">Sergio Mart\u00ednez del Moral, director de servicios al cliente de Initiative, y Cristina Barranco, managing director de Initiative.<\/figcaption><\/figure>\n<p><strong>El Grupo IPG Mediabrands est\u00e1 de enhorabuena en Espa\u00f1a. Dos de sus agencias de medios, Initiative y UM, han sido elegidas para desarrollar la estrategia de integral de medios de dos importantes marcas en nuestro pa\u00eds:\u00a0Nueva Pescanova y Leg\u00e1litas, respectivamente.<\/strong><\/p>\n<p><a href=\"https:\/\/ipmark.com\/initiative-la-nueva-agencia-promotour-turismo-canarias\/\">\u00a0Initiative<\/a> se encargar\u00e1 de reforzar las <strong>conexiones<\/strong> de Nueva Pesacanova con los <strong>consumidores<\/strong>, desde el planteamiento\u00a0 estrat\u00e9gico hasta la implementaci\u00f3n en medios.<\/p>\n<p>Para la agencia de medios el reto ser\u00e1 acompa\u00f1ar a la marca en este proceso, centrado en la <strong>creaci\u00f3n de contenidos y en la definici\u00f3n de estrategias 360\u00ba<\/strong> de medios propios, pagados y ganados. Ambas empresas trabajar\u00e1n en equipo en una estrategia de <strong>engagement<\/strong>, donde la innovaci\u00f3n y los contenidos ser\u00e1n los protagonistas.<\/p>\n<p>En palabras de <strong>Cristina Barranco, managing drector de Initiative<\/strong> \u201ces un orgullo que Nueva Pescanova haya confiado en nosotros como <strong>agencia innovadora, proactiva<\/strong> y adaptada a los tiempos que corren en comunicaci\u00f3n, donde el ecosistema es cada vez m\u00e1s complejo y exige de<strong> estructuras flexibles<\/strong> y modelos colaborativos como el nuestro\u201d.<\/p>\n<h2><strong>Leg\u00e1litas entra en la cartera de UM<\/strong><\/h2>\n<figure id=\"attachment_81698\" aria-describedby=\"caption-attachment-81698\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-81698\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/06\/legalitas.jpg\" alt=\"cuenta con una red de 277 despachos en toda Espa\u00f1a y gestiona m\u00e1s de un mill\u00f3n de consultas jur\u00eddicas al a\u00f1o.\" width=\"690\" height=\"370\" \/><figcaption id=\"caption-attachment-81698\" class=\"wp-caption-text\">Leg\u00e1litas cuenta con una red de 277 despachos en toda Espa\u00f1a y gestiona m\u00e1s de un mill\u00f3n de consultas jur\u00eddicas al a\u00f1o.<\/figcaption><\/figure>\n<p>Por otro lado, la compa\u00f1\u00eda nacional de seguros y servicios jur\u00eddicos seleccion\u00f3 a UM en un concurso para que desarrolle y gestione su <strong>inversi\u00f3n publicitaria en medios<\/strong>.<\/p>\n<p><a href=\"https:\/\/ipmark.com\/um-incorpora-marcos-tejeiro-client-service-director\/\">El <strong>managing director de UM, Rafael Calleja<\/strong>,<\/a> subray\u00f3 que est\u00e1n muy ilusionados con la adjudicaci\u00f3n de la cuenta en la <strong>gesti\u00f3n integral<\/strong> de medios con tecnolog\u00eda, enfocada a \u201cevolucionar el negocio, <strong>maximizando el ROI\u201d.<\/strong><\/p>\n<p>Leg\u00e1litas pone a m\u00e1s de 800 abogados a disposici\u00f3n de sus clientes, cuenta con una <strong>red de 277 despachos <\/strong>en toda Espa\u00f1a y gestiona m\u00e1s de un mill\u00f3n de consultas jur\u00eddicas al a\u00f1o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Grupo IPG Mediabrands est\u00e1 de enhorabuena en Espa\u00f1a. Dos de sus agencias de medios, Initiative y UM, han sido<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-81695","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agencias-de-medios-Initiative y UM ganan Nueva Pescanova y Legalitas<\/title>\n<meta name=\"description\" content=\"Las agencias de medios Initiative y UM han ganado las cuentas de Nueva Pescanova y Leg\u00e1litas, respectivamente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=81695\" \/>\n<meta property=\"og:locale\" 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