{"id":81625,"date":"2019-06-04T10:12:02","date_gmt":"2019-06-04T08:12:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=81625"},"modified":"2019-06-04T10:12:02","modified_gmt":"2019-06-04T08:12:02","slug":"influencers-europeos-autosuficientes-jovenes-concienciados","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=81625","title":{"rendered":"Reech presenta los resultados del 3\u00ba Estudio Europeo &#8216;Los influencers &#038; las marcas&#8217;"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-81732\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/06\/Reech-marketing-de-influencers.jpg\" alt=\"Reech-marketing-de-influencers\" width=\"345\" height=\"393\" \/>Reech <\/strong><strong>agencia de publicidad especializada en marketing de influencers, presenta en Madrid los resultados del 3\u00ba Estudio Europeo \u00abLos Influencers &amp; Las Marcas\u00bb.\u00a0En el estudio participaron m\u00e1s de 1.400 influencers de toda Europa con los que la agencia ha desarrollado alrededor de 600 campa\u00f1as.<\/strong><\/p>\n<p>Las conclusiones del estudio de <a href=\"https:\/\/www.reech.com\/es\/\">Reech<\/a>:\u00a0<em><strong>Los Influencers y las Marcas 2019<\/strong><\/em><em>\u00a0<\/em>revelan datos sorprendentes sobre las formas de colaboraci\u00f3n m\u00e1s demandadas por las marcas en los diferentes sectores y categor\u00edas, la media de ingresos que obtienen los influencers gracias a sus colaboraciones, o la forma en la que los propios influencers comunican estas colaboraciones a sus seguidores:<\/p>\n<p>La presentaci\u00f3n fue dirigida por Sara Vicioso y Ernesto Ibarra y junto al estudio, se present\u00f3 la gu\u00eda: <strong>Las\u00a0<em>12 mejores pr\u00e1cticas del Marketing de Influencers<\/em>.<\/strong><\/p>\n<p>Ambos documentos pueden ser descargados y consultados p\u00fablicamente y de forma gratuita a trav\u00e9s de la p\u00e1gina web de Reech:<\/p>\n<p><a href=\"https:\/\/www.slideshare.net\/ErnestoIbarra6\/presentacin-del-estudio-2019-sobre-marketing-de-influencers\">Estudio<\/a><\/p>\n<p><a href=\"https:\/\/es.reech.com\/whitepaper\/\">Whitepaper<\/a><\/p>\n<p>Seg\u00fan palabras de su CEO, Guillaume Doki-Thonon,\u00a0\u201c<strong>el prop\u00f3sito de Reech\u00a0<\/strong>con la presentaci\u00f3n y distribuci\u00f3n de este tipo de contenidos\u00a0<strong>es contribuir a la profesionalizaci\u00f3n del mercado<\/strong>\u00a0del Marketing de Influencia en Espa\u00f1a y ayudar a difundir los principios b\u00e1sicos del mismo entre anunciantes, agencias, representantes y cualquier otro player involucrado en el sector\u201d.<\/p>\n<p>Reech es pionera en la integraci\u00f3n de creatividad y tecnolog\u00eda en el mercado del Marketing de Influencers y gracias a su desarrollo tecnol\u00f3gico patentado, permite buscar entre m\u00e1s de 500.000 perfiles para localizar a los influencers m\u00e1s apropiados para cada campa\u00f1a. Adem\u00e1s cuenta con monitorizaci\u00f3n de resultados en tiempo real de todas sus acciones, detecci\u00f3n de fake followers y an\u00e1lisis exhaustivo de las comunidades de los influencers; lo que le ha permitido trabajar a nivel internacional para grandes marcas como Carrefour, Givenchy, Knorr, Fnac o Kellogg\u00b4s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reech agencia de publicidad especializada en marketing de influencers, presenta en Madrid los resultados del 3\u00ba Estudio Europeo \u00abLos Influencers<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[2227,925,2341,147],"class_list":["post-81625","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing","tag-marketing-de-influencers","tag-publicidad","tag-redes-sociales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3\u00ba Estudio Europeo de Los Influencers &amp; 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