{"id":81497,"date":"2019-05-29T17:45:43","date_gmt":"2019-05-29T15:45:43","guid":{"rendered":"https:\/\/ipmark.com\/?p=81497"},"modified":"2019-05-29T17:45:43","modified_gmt":"2019-05-29T15:45:43","slug":"campana-real-life-ikea-publicis-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=81497","title":{"rendered":"IKEA y Publicis Espa\u00f1a te transportan hasta los salones televisivos m\u00e1s emblem\u00e1ticos"},"content":{"rendered":"<p>&nbsp;<\/p>\n<figure id=\"attachment_81502\" aria-describedby=\"caption-attachment-81502\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-81502\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/05\/IKEA_Room-for-everyone.jpg\" alt=\"La campa\u00f1a de Publicis Espa\u00f1a \u2018Real Life de IKEA\u2019, que arranc\u00f3 en abril, recrea tres espacios f\u00e1ciles de reconocer y emblem\u00e1ticos de la televisi\u00f3n, como pueden ser Los Simpsons, Friends y Strange Things.\" width=\"690\" height=\"431\" \/><figcaption id=\"caption-attachment-81502\" class=\"wp-caption-text\">La campa\u00f1a de Publicis Espa\u00f1a \u2018Real Life de IKEA\u2019 recrea tres espacios f\u00e1ciles de reconocer, como es Stranger Things (foto).<\/figcaption><\/figure>\n<p><strong>\u00bfSe imagina comprar un mueble de una emblem\u00e1tica serie de televisi\u00f3n? <a href=\"https:\/\/ipmark.com\/agencias\/creatividad\/\">La agencia Publicis Espa\u00f1a<\/a>\u00a0ha desarrollado la \u00faltima campa\u00f1a de\u00a0\u00a0IKEA en los Emiratos \u00c1rabes Unidos, con el objetivo de llegar a todos los ciudadanos y a todas las culturas. <\/strong><\/p>\n<p><strong>La acci\u00f3n de Publicis Espa\u00f1a<a href=\"https:\/\/www.ikea.com\/ae\/en\/rooms\/ikea-real-life-series-pub0ffd1c71\"> \u2018Real Life de IKEA<\/a>\u2019<\/strong>, que arranc\u00f3 en abril, recrea tres espacios f\u00e1ciles de reconocer y m\u00edticos de la televisi\u00f3n, como pueden ser los salones principales de las series\u00a0<strong>Los Simpson, Friends y Stranger Things. <\/strong>El desarrollo de estos escenarios ficticios ha requerido un trabajo previo, que comenz\u00f3 con la selecci\u00f3n de los art\u00edculos id\u00f3neos para las salas de estar en<strong> todos los cat\u00e1logo<\/strong>s de la marca sueca y en su portal web.<\/p>\n<p>Despu\u00e9s de <strong>dos meses<\/strong> de b\u00fasquedas, los responsables eligieron los art\u00edculos finales, similares a los espacios de las series de TV. Posteriormente, los productos fueron enviados a un artista en <strong>impresi\u00f3n en 3D<\/strong>, responsable de <strong>integrar a la perfecci\u00f3n los muebles<\/strong> de la marca en las reconocibles salas de estar. Cada habitaci\u00f3n se convirti\u00f3 en <strong>un anuncio impreso y un p\u00f3ster de POS<\/strong>.<\/p>\n<figure id=\"attachment_81501\" aria-describedby=\"caption-attachment-81501\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-81501\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/05\/IKEA_Room-for-mates.jpg\" alt=\"Friends.\" width=\"690\" height=\"443\" \/><figcaption id=\"caption-attachment-81501\" class=\"wp-caption-text\">Friends.<\/figcaption><\/figure>\n<p>La serie \u2018Real Life de IKEA\u2019 se est\u00e1 ampliado m\u00e1s all\u00e1 de la gr\u00e1fica para llegar a crear <strong>experiencias digitales.<\/strong> De hecho, recientemente, se ha lanzado <strong>una p\u00e1gina web <\/strong>con m\u00e1s contenido y nuevas funciones, donde los internautas pueden encontrar los espacios de la campa\u00f1a. Adem\u00e1s, esta acci\u00f3n tendr\u00e1 reflejo en las <strong>redes sociales y en cat\u00e1logos<\/strong>, as\u00ed como en un <strong>evento<\/strong> en el que las <strong>tres salas <\/strong>se recrear\u00e1n en las tiendas de IKEA de <strong>Medio Oriente<\/strong>.<\/p>\n<p>La <strong>directora creativa de la campa\u00f1a, Jualiana Paracencio<\/strong>, se incorpor\u00f3 al equipo de <a href=\"http:\/\/www.publicis.es\/\"><strong>Publicis Espa\u00f1a<\/strong><\/a> en enero.\u00a0Ha trabajado en <strong>Dubai<\/strong> para la marca sueca desde 2015, en los <strong>Emiratos \u00c1rabes Unidos<\/strong> desde 2017 y, actualmente, contin\u00faa realizando proyectos para la empresa desde la filial espa\u00f1ola de la agencia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u00bfSe imagina comprar un mueble de una emblem\u00e1tica serie de televisi\u00f3n? La agencia Publicis Espa\u00f1a\u00a0ha desarrollado la \u00faltima campa\u00f1a<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,38],"tags":[231],"class_list":["post-81497","post","type-post","status-publish","format-standard","hentry","category-agencias","category-marcas","tag-ikea"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea y Publicis Espa\u00f1a te transportan hasta los salones televisivos m\u00e1s emblem\u00e1ticos<\/title>\n<meta name=\"description\" content=\"Publicis Espa\u00f1a ha desarrollado la campa\u00f1a te transportan hasta los salones televisivos m\u00e1s emblem\u00e1ticos, como los de Stranger Things o Friends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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