{"id":81053,"date":"2019-05-23T17:40:48","date_gmt":"2019-05-23T15:40:48","guid":{"rendered":"https:\/\/ipmark.com\/?p=81053"},"modified":"2019-05-23T17:40:48","modified_gmt":"2019-05-23T15:40:48","slug":"zenithbr-presenta-informe-audiencia-ambito-local-regional-autonomico-nacional","status":"publish","type":"post","link":"https:\/\/ipmark.com\/zenithbr-presenta-informe-audiencia-ambito-local-regional-autonomico-nacional\/","title":{"rendered":"Zenithbr presenta un informe de audiencia en el \u00e1mbito local, regional, auton\u00f3mico y nacional"},"content":{"rendered":"<figure id=\"attachment_81054\" aria-describedby=\"caption-attachment-81054\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"size-full wp-image-81054\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/05\/Jos\u00e9-Mar\u00eda-Rubert-CEO-Zenithbr-e1558427189417.jpg\" alt=\"Jos\u00e9 Mar\u00eda Rubert CEO Zenithbr\" width=\"345\" height=\"518\" \/><figcaption id=\"caption-attachment-81054\" class=\"wp-caption-text\">Jos\u00e9 Mar\u00eda Rubert CEO Zenithbr<\/figcaption><\/figure>\n<p><strong>El estudio presentado por Zenithbr recoge la \u00faltima oleada del EGM y datos de Kantar media. Con esta informaci\u00f3n ha creado un ensayo que ofrece herramientas que ayudan a las administraciones y organizaciones locales en sus campa\u00f1as publicitarias.<\/strong><\/p>\n<p>La planificaci\u00f3n de medios es uno de los factores claves que consiguen el \u00e9xito de las campa\u00f1as publicitarias. Por ello, la agencia Zenithbr ha <strong>recogido la audiencia de los medios locales regionales, auton\u00f3micos y nacionales<\/strong> con el objetivo de aportar valor a los ayuntamientos y su plan de comunicaci\u00f3n en medios .<\/p>\n<p>En este estudio han contado con la audiencia de los diferentes medios de comunicaci\u00f3n seg\u00fan la oleada del EGM (Estudio General de Medios) y datos de Kantarmedia, adem\u00e1s de otros soportes no auditados por estas fuentes como la audiencia en redes sociales. <strong>El informe ya se ha utilizado con \u00e9xito<\/strong> en la planificaci\u00f3n de medios de algunos ayuntamientos.<\/p>\n<p>Jos\u00e9 Mar\u00eda Rubert, CEO de Zenithbr, ha se\u00f1alado que el informe se presenta como <strong>una herramienta de gran ayuda para conocer la capacidad de influencia del entorno medi\u00e1tico<\/strong> m\u00e1s pr\u00f3ximo a administraciones y organizaciones locales.<\/p>\n<p>\u201cCada producto o servicio que se anuncia en un medio de difusi\u00f3n pagado debe optimizar la relaci\u00f3n entre su alcance y su coste para hacer eficiente la comunicaci\u00f3n de cualquier anunciante\u201d recalc\u00f3 Rubert recordando la <strong>importancia de disponer de informaci\u00f3n de calidad que permita una buena planificaci\u00f3n.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El estudio presentado por Zenithbr recoge la \u00faltima oleada del EGM y datos de Kantar media. Con esta informaci\u00f3n ha<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-81053","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zenithbr presenta un informe de audiencia en el \u00e1mbito local, regional, auton\u00f3mico y nacional<\/title>\n<meta name=\"description\" content=\"El estudio presentado por Zenithbr recoge la \u00faltima oleada del EGM y datos de Kantar media con informaci\u00f3n del \u00e1mbito local, regional, auton\u00f3mico y nacional\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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