{"id":80792,"date":"2019-05-21T13:01:33","date_gmt":"2019-05-21T11:01:33","guid":{"rendered":"https:\/\/ipmark.com\/?p=80792"},"modified":"2019-05-21T13:01:33","modified_gmt":"2019-05-21T11:01:33","slug":"los-usuarios-netflix-hbo-los-mas-propensos-la-segunda-pantalla","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=80792","title":{"rendered":"Los usuarios de Netflix o HBO, los m\u00e1s propensos a la segunda pantalla"},"content":{"rendered":"<figure id=\"attachment_80799\" aria-describedby=\"caption-attachment-80799\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-80799\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/05\/segunda-pantalla.jpg\" alt=\"segunda-pantalla\" width=\"690\" height=\"460\" \/><figcaption id=\"caption-attachment-80799\" class=\"wp-caption-text\">El 28,7% de los usuarios que ven contenido desde plataformas de contenido audiovisual online de pago utiliza un dispositivo electr\u00f3nico<\/figcaption><\/figure>\n<p><strong>Seg\u00fan datos del \u00faltimo estudio de indicadores de <a href=\"https:\/\/ipmark.com\/medios\/tv\/\" target=\"_blank\" rel=\"noopener noreferrer\">televisi\u00f3n<\/a> de la consultora CIMEC, el 20,4% de los usuarios que vieron en el d\u00eda de ayer contenido televisivo utilizaban al mismo tiempo un dispositivo electr\u00f3nico. Un porcentaje que se aproxima a aquellos que cenaban o realizaban una tarea dom\u00e9stica mientras ve\u00edan la televisi\u00f3n. Este es, un 22,8%. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El estudio, que analiza el consumo televisivo de los usuarios en el d\u00eda de ayer, muestra c\u00f3mo a\u00fan es alto el <strong>n\u00famero de espectadores que se dedican en exclusiva a ver la televisi\u00f3n<\/strong>. El <strong>54,6%<\/strong>. Y lo hacen, adem\u00e1s, <strong>en pareja o acompa\u00f1ados por otro miembro familiar (39,4%)<\/strong>. El <strong>32,7%<\/strong> de usuarios vio ayer la televisi\u00f3n <strong>solo<\/strong>, mientras que un <strong>27,2%<\/strong> lo hizo <strong>en grupo<\/strong> o acompa\u00f1ados por m\u00e1s de dos personas. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">No obstante, el patr\u00f3n de visionado var\u00eda dependiendo del modelo de televisi\u00f3n que se contemple. Las <strong>cadenas de pago como <a href=\"https:\/\/ipmark.com\/movistar-suma-netflix-paquetes-fusion\/\" target=\"_blank\" rel=\"noopener noreferrer\">Movistar +<\/a><\/strong> re\u00fanen el mayor n\u00famero de espectadores dedicados \u00fanicamente a consumir televisi\u00f3n &#8211; el <strong>56,3%<\/strong> frente al 54,6% a nivel general-. Le siguen las<strong> cadenas generalistas<\/strong>, con el <strong>53,2%<\/strong>, y sus <strong>plataformas de contenido a la carta<\/strong>, con el <strong>54,7%<\/strong>.<\/span><\/p>\n<figure id=\"attachment_80797\" aria-describedby=\"caption-attachment-80797\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-80797\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/05\/datos-informe-CIMEC.jpg\" alt=\"datos-informe-CIMEC\" width=\"690\" height=\"460\" \/><figcaption id=\"caption-attachment-80797\" class=\"wp-caption-text\">Actividad realizada mientras se visualizan contenidos audiovisuales. Fuente: CIMEC<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">El resultado m\u00e1s bajo se encuentra en las <strong>plataformas de contenidos audiovisuales online de pago (OTT)<\/strong>, como Netflix o HBO. Seg\u00fan el informe, el 46,2% de los espectadores que vieron alguna serie o pel\u00edcula en estos medios se dedicaron en exclusiva a ello. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">No obstante, son los usuarios de estas plataformas los que m\u00e1s emplean un dispositivo el\u00e9ctrico, como un smartphone o una tableta, mientras consumen el contenido ofertado. El <strong>28,7%<\/strong>, frente al 20,4% general. Le siguen las cadenas de pago, con el 25,5%. El porcentaje m\u00e1s bajo (17,7%) se halla en las cadenas de televisi\u00f3n en abierto y en sus plataformas de contenido online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por su parte, las <strong>cadenas en abierto<\/strong> concentran el mayor n\u00famero de usuarios que realizan otra actividad mientras ven la televisi\u00f3n. El<strong> 24,5%<\/strong> frente al 22,8% general. Las plataformas OTT re\u00fanen el 21,6%, seguido de las plataformas de televisi\u00f3n online de las generalistas, con el 21,4%. En las cadenas de pago dicho porcentaje se sit\u00faa en el 13,7%. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan datos del \u00faltimo estudio de indicadores de televisi\u00f3n de la consultora CIMEC, el 20,4% de los usuarios que vieron<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[2896,1758,1492],"class_list":["post-80792","post","type-post","status-publish","format-standard","hentry","category-media","tag-hbo","tag-movistar","tag-netflix"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los usuarios de Netflix o HBO, los m\u00e1s propensos a la segunda pantalla<\/title>\n<meta name=\"description\" content=\"Seg\u00fan datos del \u00faltimo estudio de indicadores de televisi\u00f3n 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