{"id":80517,"date":"2019-05-07T16:22:38","date_gmt":"2019-05-07T14:22:38","guid":{"rendered":"https:\/\/ipmark.com\/?p=80517"},"modified":"2019-05-07T16:22:38","modified_gmt":"2019-05-07T14:22:38","slug":"boston-medical-group-prejuicios-impotencia-masculina","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=80517","title":{"rendered":"As\u00ed vence Boston Medical Group los tab\u00fas sobre la impotencia masculina"},"content":{"rendered":"<figure id=\"attachment_80524\" aria-describedby=\"caption-attachment-80524\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-80524 size-full\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/05\/asistentes-boston-medical-group.jpg\" alt=\"asistentes-boston-medical-group\" width=\"690\" height=\"458\" \/><figcaption id=\"caption-attachment-80524\" class=\"wp-caption-text\">Asistentes al reservado al anunciante de Boston Medical Group organizado por la revista IPMARK<\/figcaption><\/figure>\n<p><b>La disfunci\u00f3n er\u00e9ctil resulta un problema que a una mayor\u00eda de usuarios le da verg\u00fcenza admitir que padece. La directora de <a href=\"https:\/\/ipmark.com\/marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing <\/a>y publicidad de Boston Medical Group, Marcela Talero, explica en el Reservado al Anunciante organizado por IPMARK las claves para alcanzar a un target masculino con una edad media de 65 a\u00f1os. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Desde que la red de cl\u00ednicas especializadas en salud sexual masculina iniciara su estrategia de contenido enfocada a la salud de los hombres hace cuatro a\u00f1os, las visitas a la web no han dejado de crecer. Seg\u00fan ha destacado Marcela Talero, marketing and advertising manager de la compa\u00f1\u00eda durante el Reservado al Anunciante organizado por IPMARK, si en 2016 el n\u00famero de visitantes se increment\u00f3 un 19,76%,<strong> en 2019<\/strong> dicho porcentaje se ha situado en el<strong> 52,27%<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un mayor n\u00famero de visitas al que le ha acompa\u00f1ado un mayor n\u00famero de registros en la web. Si en 2016, el 53% de los hombres ped\u00eda cita mediante este canal, hoy en d\u00eda lo hace <strong>el 75% de los usuarios<\/strong>. Tales datos contrastan con la edad del p\u00fablico objetivo de la marca: hombres mayores de 45 a\u00f1os, y el<strong>\u00a0core target, hombres de 65 a\u00f1os. <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de atraer visitas, los contenidos publicados sirven a la compa\u00f1\u00eda para educar a los potenciales consumidores. De acuerdo con<strong> Jos\u00e9 Ben\u00edtez<\/strong>, director m\u00e9dico de Boston Medical Group, \u201cllevamos<strong> muchos a\u00f1os trabajando para tumbar los prejuicios<\/strong>\u201d as\u00ed como los mitos y las informaciones err\u00f3neas. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para ello, la compa\u00f1\u00eda dedica parte de su tiempo a realizar investigaciones y publicar los avances en revistas cient\u00edficas, adem\u00e1s de participar en simposios. \u201cAqu\u00ed no solo buscamos que se nos conozca a nivel mundial, sino tambi\u00e9n que la informaci\u00f3n expuesta aparezca en revistas de urolog\u00eda\u201d.<\/span><\/p>\n<h2><b>Campa\u00f1a \u2018Hazte un Boston\u2019 <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Talero reconoce asimismo que parte del crecimiento experimentado en el tr\u00e1fico web se debe al \u00e9xito de la campa\u00f1a \u2018Hazte un Boston\u2019. Pensada y elaborada junto a la agencia <strong>Maybe Lemon<\/strong>, la red de cl\u00ednicas promociona sus servicios a trav\u00e9s de tacos de portada en<strong> prensa, cu\u00f1as de radio y spots de televisi\u00f3n<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>IPMARK<\/strong> publicar\u00e1 un reportaje extenso sobre este <strong>Reservado al Anunciante en su n\u00famero 860<\/strong>, correspondiente al mes de junio. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La disfunci\u00f3n er\u00e9ctil resulta un problema que a una mayor\u00eda de usuarios le da verg\u00fcenza admitir que padece. La directora<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[3445],"class_list":["post-80517","post","type-post","status-publish","format-standard","hentry","category-tendencias","tag-marketing-de-contenidos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>As\u00ed vence Boston Medical Group los prejuicios de la impotencia masculina<\/title>\n<meta name=\"description\" content=\"En el Reservado al Anunciante organizado por la revista IPMARK, Marcela Talero, directora de marketing de Boston Medical Group, explica c\u00f3mo derribar tab\u00faes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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