{"id":80484,"date":"2019-05-10T13:56:11","date_gmt":"2019-05-10T11:56:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=80484"},"modified":"2019-05-10T13:56:11","modified_gmt":"2019-05-10T11:56:11","slug":"cuanto-se-gastaron-los-partidos-politicos-facebook-e-instagram","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=80484","title":{"rendered":"\u00bfCu\u00e1nto se gastaron los partidos pol\u00edticos en Facebook e Instagram?"},"content":{"rendered":"<figure id=\"attachment_80486\" aria-describedby=\"caption-attachment-80486\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-80486 size-full\" title=\"Ciudadanos se alz\u00f3 como el partido que mayor inversi\u00f3n destin\u00f3 a Facebook e Instagram. PSOE, el que mayor ROI obtuvo\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/05\/gasto-partidos-politicos-en-facebook-instagram.jpg\" alt=\"gasto-partidos-politicos-en-facebook-instagram\" width=\"690\" height=\"518\" \/><figcaption id=\"caption-attachment-80486\" class=\"wp-caption-text\">Ciudadanos se alz\u00f3 como el partido que mayor inversi\u00f3n destin\u00f3 a Facebook e Instagram. PSOE, el que mayor ROI obtuvo<\/figcaption><\/figure>\n<p><strong>En las pasadas elecciones generales Ciudadanos se alz\u00f3 como el partido que mayor presupuesto destin\u00f3 para la publicaci\u00f3n de post promocionados en Facebook e Instagram. En concreto, el partido liderado por Albert Rivera invirti\u00f3 630.000 euros en un total de 6300 campa\u00f1as, de acuerdo con los \u00faltimos datos publicados por MPC Content. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Le sigui\u00f3 el <strong>Partido Popular<\/strong>. La formaci\u00f3n de Pablo Casado dedic\u00f3 a ambas <a href=\"https:\/\/ipmark.com\/digital\/social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">redes sociales<\/a> una partida de <strong>360.000 euros<\/strong> y realiz\u00f3 un total de<strong> 3.600 publicaciones<\/strong> <strong>promocionadas<\/strong>. En tercer lugar se sit\u00faa Podemos. Con un presupuesto de<strong> 44.000 euros<\/strong>, el partido de<strong> Pablo Iglesias<\/strong> public\u00f3 <strong>434 campa\u00f1as<\/strong>. El <strong>PSOE<\/strong>, por su parte, destin\u00f3 un presupuesto de <strong>34.000 euros<\/strong> y realiz\u00f3<strong> 340 publicaciones promocionadas<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre los partidos que menos presupuesto dedicaron a Facebook e Instagram, Junts Per Catalunya, con 4.000 euros de inversi\u00f3n y un total de 36 publicaciones; PNV, con 3.000 euros de presupuesto y 30 publicaciones; y VOX, partido que no realiz\u00f3 ninguna publicaci\u00f3n promocionada en ambas redes sociales. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">La agencia tambi\u00e9n ha analizado el ROI obtenido de cada partido, en vista de los resultados electorales. As\u00ed, <strong>PSOE se ha alzado como la formaci\u00f3n que mejor ha optimizado su inversi\u00f3n<\/strong>, tal y como indica su coste por esca\u00f1o, situado en los <strong>276 euros<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un dato que contrasta con el obtenido en <strong>Ciudadanos<\/strong>, el partido con el mayor coste por esca\u00f1o (<strong>11.053 euros<\/strong>). Aunque, de acuerdo con la agencia, la inversi\u00f3n publicitaria en Facebook e Instagram ha permitido al partido de Albert Rivera mejorar sus resultados un 78% con respecto a 2016. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">El coste que ha supuesto obtener un esca\u00f1o tambi\u00e9n ha resultado elevado para el Partido Popular, 5.455 euros por asiento. Mientras que el coste por esca\u00f1o de Podemos se ha situado en los 1.033 euros.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En las pasadas elecciones generales Ciudadanos se alz\u00f3 como el partido que mayor presupuesto destin\u00f3 para la publicaci\u00f3n de post<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[155,727,175,147],"class_list":["post-80484","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-facebook","tag-instagram","tag-inversion-publicitaria","tag-redes-sociales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfCu\u00e1nto se gastaron los partidos pol\u00edticos en Facebook e Instagram?<\/title>\n<meta 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