{"id":80349,"date":"2019-04-30T15:59:52","date_gmt":"2019-04-30T13:59:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=80349"},"modified":"2019-04-30T15:59:52","modified_gmt":"2019-04-30T13:59:52","slug":"marcos-de-quinto-presenta-notas-desde-la-trinchera-una-reflexion-empresarial","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=80349","title":{"rendered":"Marcos de Quinto presenta \u2018Notas desde la trinchera\u2019, una reflexi\u00f3n empresarial"},"content":{"rendered":"<figure id=\"attachment_80350\" aria-describedby=\"caption-attachment-80350\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-80350\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/04\/portada-notas-desde-la-trinchera.jpg\" alt=\"Marcos de Quinto, ha lanzado al mercado el libro \u2018Notas desde la trinchera\u2019, una obra que plasma su pensamiento empresarial.\" width=\"345\" height=\"522\" \/><figcaption id=\"caption-attachment-80350\" class=\"wp-caption-text\">Marcos de Quinto, ha lanzado al mercado el libro \u2018Notas desde la trinchera\u2019, una obra que plasma su pensamiento empresarial.<\/figcaption><\/figure>\n<p><strong>El exvicepresidente ejecutivo y director mundial de marketing de The Coca-Cola Company,<a href=\"https:\/\/ipmark.com\/marcos-quinto-deja-coca-cola\/\"> Marcos de Quinto,<\/a> ha lanzado al mercado\u00a0el libro <a href=\"https:\/\/www.planetadelibros.com\/libro-notas-desde-la-trinchera\/292868\">\u2018Notas desde la trinchera\u2019<\/a>, una obra que plasma su pensamiento empresarial.<\/strong><\/p>\n<p>El autor repasa su <strong>trayectoria <\/strong>en una de <a href=\"https:\/\/www.coca-colacompany.com\/\">las principales marcas del mundo<\/a> y expone <strong>ideas<\/strong> que le ayudaron en su aventura hasta la cumbre. Una obra que transmite en profundidad secretos de <strong>la publicidad y el marketing.<\/strong><\/p>\n<p>\u2018Notas desde la trinchera\u2019, de la editorial Deusto, es una <strong>reflexi\u00f3n<\/strong> m\u00e1s amplia sobre la vida, el trabajo en equipo, la confianza, la templanza, <strong>la convivencia y la aventura<\/strong>. \u201cEste libro no nace desde la nostalgia, sino desde la <strong>esperanza<\/strong>. Me gustar\u00eda verlo como el testigo que un corredor, en una carrera de relevos, pasa a su compa\u00f1ero para que la contin\u00fae con <strong>renovadas fuerzas<\/strong>\u201d, se\u00f1ala el autor.<\/p>\n<p>Con 23 a\u00f1os comenz\u00f3 su aventura laboral en<strong> Coca-Cola, <\/strong>cerca de <strong>36 a\u00f1os<\/strong> ha permanecido en la empresa de bebidas. Su labor se ha caracterizado por su huida constante de su <strong>zona de confort<\/strong> y la predisposici\u00f3n a dejar atr\u00e1s aquello que ya dominaba para adentrarse en lo desconocido. Seg\u00fan se\u00f1ala, la <strong>ortodoxia empobrece<\/strong> y los manuales no siempre ayudan. Esta convicci\u00f3n le guiado en su carrera profesional.<\/p>\n<p>En 2015, <a href=\"https:\/\/ipmark.com\/marcos-de-quinto-vicepresidente-ejecutivo-mundial-de-coca-cola\/\">De Quinto fue nombrado<\/a> vicepresidente y director general mundial de marketing en The Coca-Cola Company, donde ha trabajado en diferentes regiones de <strong>Europa<\/strong> y del sudeste y oeste de <strong>Asia<\/strong>. Adem\u00e1s, ayud\u00f3 al relanzamiento de la marca a trav\u00e9s de la <strong>One Brand Strategy<\/strong> y la campa\u00f1a <strong>Taste the Feeling.<\/strong><\/p>\n<p>El autor tambi\u00e9n es un apasionado de la <strong>cultura<\/strong> (m\u00fasica, poes\u00eda y teatro) y del <strong>Dakar africano<\/strong>, que ha sabido combinar en su d\u00eda a d\u00eda empresarial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El exvicepresidente ejecutivo y director mundial de marketing de The Coca-Cola Company, Marcos de Quinto, ha lanzado al mercado\u00a0el libro<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[143],"class_list":["post-80349","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-coca-cola"],"acf":[],"yoast_head":"<!-- This site is optimized with the 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