{"id":79774,"date":"2019-04-15T14:30:43","date_gmt":"2019-04-15T12:30:43","guid":{"rendered":"https:\/\/ipmark.com\/?p=79774"},"modified":"2019-04-15T14:30:43","modified_gmt":"2019-04-15T12:30:43","slug":"eduardo-garcia-nieto-director-marketing-citroen","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=79774","title":{"rendered":"Eduardo Garc\u00eda Nieto, director de marketing de Citro\u00ebn Espa\u00f1a y Portugal"},"content":{"rendered":"<figure id=\"attachment_79776\" aria-describedby=\"caption-attachment-79776\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-79776 size-full\" title=\"Nuevos nombres en el \u00e1rea de comunicaci\u00f3n y marketing de Groupe PSA Espa\u00f1a y Portugal\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/04\/nombramientos-groupe-psa.jpg\" alt=\"nnombramientos-groupe-psa\" width=\"690\" height=\"460\" \/><figcaption id=\"caption-attachment-79776\" class=\"wp-caption-text\">(De izq. a derecha) Eduardo Ajuria, Jose Mar\u00eda Bot\u00eda y Eduardo Garc\u00eda Nieto<\/figcaption><\/figure>\n<p><strong>Eduardo Garc\u00eda Nieto ha sido nombrado director de <a href=\"https:\/\/ipmark.com\/marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing<\/a> de Citro\u00ebn Espa\u00f1a y Portugal. Sustituye en el cargo a Antoine Burguiere, que ha asumido la direcci\u00f3n de la marca en Pa\u00edses Bajos. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A dicho nombramiento se han sumado el del nuevo director de comunicaci\u00f3n de Peugeot Espa\u00f1a, <strong>Eduardo Ajuria<\/strong>, y el nuevo director de comunicaci\u00f3n de Opel Espa\u00f1a, <strong>Jose Mar\u00eda Bot\u00eda. <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Licenciado en Ciencias Empresariales por la Universidad Europea de Madrid y la Universidad Complutense, el nuevo director de marketing de Citro\u00ebn se incorpor\u00f3 a Peugeot en 1999, donde ha ocupado diferentes puestos de responsabilidad en las \u00e1reas de marketing, ventas y V.O. Desde 2015, Garc\u00eda Nieto ha sido director de comunicaci\u00f3n de Peugeot Espa\u00f1a. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">El nuevo director de la marca de autom\u00f3viles<strong> estar\u00e1 bajo la supervisi\u00f3n de Pablo Puey<\/strong>, director de la marca para Espa\u00f1a y Portugal. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Precisamente, en ese cargo le sustituye<strong> Eduardo Ajuria<\/strong>. Licenciado en Ciencias Pol\u00edticas y Sociolog\u00eda por la Universidad Complutense de Madrid y un MBA por el IE, comenz\u00f3 a trabajar para la marca de autom\u00f3viles en 1992, y ha ocupado distintos puestos de responsabilidad en las \u00e1reas de desarrollo y gesti\u00f3n de red, marketing, B2B y V.O, tanto en la marca como en el grupo. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anjur\u00eda<strong> responder\u00e1 ante Jose Antonio Le\u00f3n Capit\u00e1n<\/strong>, director de comunicaci\u00f3n y relaciones institucionales de Groupe PSA para Espa\u00f1a y Portugal, <strong>y H\u00e9l\u00e8ne Bouteleau<\/strong>, directora de la marca Peugeot para la zona ib\u00e9rica. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por su parte, <strong>Jose Mar\u00eda Bot\u00eda<\/strong> toma la batuta de la direcci\u00f3n de comunicaci\u00f3n de Opel Espa\u00f1a. Licenciado en Ciencias Econ\u00f3micas y Empresariales por la Universidad Complutense de Madrid, comenz\u00f3 a trabajar en la marca Citro\u00ebn en 1989. Ha ocupado puestos de responsabilidad en las \u00e1reas de ventas, B2B, V.O y marketing. Desde 2016 ha sido responsable de formaci\u00f3n comercial de Peugeot, Citro\u00ebn y DS. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">El nuevo director de comunicaci\u00f3n de la r\u00fabrica de autom\u00f3viles <strong>estar\u00e1 bajo la responsabilidad jer\u00e1rquica de Jose Antonio Le\u00f3n Capit\u00e1n y funcional de Jorge Tom\u00e9<\/strong>, director de la marca para Espa\u00f1a y Portugal. Reemplaza en el puesto a Marieta de Jauregu\u00edzar, que contin\u00faa su carrera profesional en el exterior de Groupe PSA. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eduardo Garc\u00eda Nieto ha sido nombrado director de marketing de Citro\u00ebn Espa\u00f1a y Portugal. Sustituye en el cargo a Antoine<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2464,2227,3315,1122],"class_list":["post-79774","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-comunicacion","tag-marketing","tag-opel","tag-peugeot"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eduardo Garc\u00eda Nieto, director de marketing de Citro\u00ebn Espa\u00f1a y Portugal<\/title>\n<meta name=\"description\" content=\"Eduardo Garc\u00eda Nieto es el nuevo director de marketing de Citro\u00ebn Espa\u00f1a y Portugal, nombramiento al que se suman los de Eduardo Ajuria y Jose Mar\u00eda Bot\u00eda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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