{"id":79199,"date":"2019-03-29T13:30:55","date_gmt":"2019-03-29T11:30:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=79199"},"modified":"2019-03-29T13:30:55","modified_gmt":"2019-03-29T11:30:55","slug":"muere-gilbert-gross-fundador-de-carat-ipmark","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=79199","title":{"rendered":"Muere Gilbert Gross, fundador de Carat"},"content":{"rendered":"<figure id=\"attachment_79200\" aria-describedby=\"caption-attachment-79200\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-79200\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/03\/Gilbert-Gross.jpg\" alt=\"Gilbert Gross, fundador de Carat, ha fallecido a la edad de 87 a\u00f1os.\" width=\"690\" height=\"699\" \/><figcaption id=\"caption-attachment-79200\" class=\"wp-caption-text\">Gilbert Gross, fundador de Carat, ha fallecido a la edad de 87 a\u00f1os.<\/figcaption><\/figure>\n<p><strong>A la edad de 87 a\u00f1os, el fundador de la agencia de medios, <a href=\"https:\/\/www.carat.com\">Carat<\/a>, ha muerto en Neuilly sur Seine, una ciudad francesa del \u00e1rea metropolitana de Par\u00eds.<\/strong><\/p>\n<p>Gilbert Gross lanz\u00f3 la <strong>startup en 1969<\/strong> en la capital francesa cambiando, en ese momento, el sector de la comunicaci\u00f3n en el pa\u00eds vecino, antes de la expansi\u00f3n mundial del modelo.<\/p>\n<p>Su concepto<strong> visionario<\/strong> de las agencias de medios, le ha valido para darle forma a la industria de manera global, tanto para <strong>anunciantes<\/strong> como para <strong>medios<\/strong> y <strong>grupos de comunicac<\/strong>i\u00f3n. De hecho, en dos d\u00e9cadas, Gibert y su hermano Francis hicieron crecer la red de la agencia <strong>a 140<\/strong> <strong>pa\u00edses<\/strong>.<\/p>\n<p>No solo fue un emprendedor innovador, Gross fue un aventurero e inversos en medios audiovisuales en la d\u00e9cada de los ochenta. Tambi\u00e9n fue <strong>piloto de helic\u00f3ptero<\/strong> y <strong>oficial<\/strong> en la Legi\u00f3n de Honor, as\u00ed como el primer franc\u00e9s galardonado en un <strong>campeonato mundial de p\u00f3ker<\/strong> en Las Vegas en 1988.<\/p>\n<p><strong>La actual presidente global de Carat, Christine Removille<\/strong>, ha declarado unas palabras sobre el fundador: \u201cla pasi\u00f3n de Gilbert y su confianza en el poder de los medios condujeron a una revoluci\u00f3n en nuestra industria: primero en Francia y despu\u00e9s, alrededor del mundo. En Carat somos actualmente <strong>10.000 personas que tienen una gran deuda con \u00e9l, <\/strong>ya que su legado es una gran fuente de inspiraci\u00f3n porque miramos hacia la transformaci\u00f3n continua de los medios y nuestro negocio\u201d.<\/p>\n<p>La cuenta, que entr\u00f3 a formar parte de <strong>Aegis Media <\/strong>en 1988, <a href=\"https:\/\/ipmark.com\/carat-mejor-agencia-medios-para-trabajar\/\">actualmente es la mayor agencia de medios <\/a>del grupo japon\u00e9s <a href=\"https:\/\/www.dentsuaegisnetwork.com\/\"><strong>Dentsu Aegis Network<\/strong><\/a>, desde 2013.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A la edad de 87 a\u00f1os, el fundador de la agencia de medios, Carat, ha muerto en Neuilly sur Seine,<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-79199","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Muere Gilbert Gross, fundador de Carat - IPMARK<\/title>\n<meta name=\"description\" content=\"A la edad de 87 a\u00f1os, el fundador de la agencia de medios, Carat, ha muerto en Neuilly sur Seine. 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