{"id":78865,"date":"2019-03-20T17:36:26","date_gmt":"2019-03-20T15:36:26","guid":{"rendered":"https:\/\/ipmark.com\/?p=78865"},"modified":"2019-03-20T17:36:26","modified_gmt":"2019-03-20T15:36:26","slug":"instagram-impulsa-las-compras-sociales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=78865","title":{"rendered":"Instagram impulsa las compras sociales con &#8216;Checkout on Instagram&#8217;"},"content":{"rendered":"<figure id=\"attachment_78867\" aria-describedby=\"caption-attachment-78867\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-78867 size-full\" title=\"Instagram lanza la funci\u00f3n 'Checkout on Instagram' para impulsar las compras en la red social\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/03\/checkout-on-instagram.jpg\" alt=\"checkout-on-instagram\" width=\"690\" height=\"340\" \/><figcaption id=\"caption-attachment-78867\" class=\"wp-caption-text\">Instagram lanza la funci\u00f3n &#8216;Checkout on Instagram&#8217; para impulsar las compras en la red social<\/figcaption><\/figure>\n<p><strong>La red social Instagram ha lanzado una nueva funci\u00f3n que permite a los usuarios realizar una compra sin pasar por la tienda online de la marca. Titulado como \u2018Checkout on Instagram\u2019, la aplicaci\u00f3n se encuentra en fase de pruebas con m\u00e1s de 20 compa\u00f1\u00edas, entre ellas Zara, H&amp;M, Michael Kors y \u00d3scar de la Renta. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El funcionamiento es sencillo. Cuando una compa\u00f1\u00eda suba una fotograf\u00eda en la que aparece alguno de sus art\u00edculos se mostrar\u00e1 una etiqueta de producto con el modelo y el precio. Si el usuario pincha sobre la misma, aparecer\u00e1 el color y la talla y el bot\u00f3n \u2018Checkout on Instagram\u2019. Bastar\u00e1 con pulsar sobre \u00e9l para introducir los datos de pago y env\u00edo. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">La informaci\u00f3n que proporciona el usuario se guardar\u00e1 de forma autom\u00e1tica para futuras compras, y mediante notificaciones \u00e9l mismo podr\u00e1 <strong>monitorizar la situaci\u00f3n de su pedido<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">De acuerdo con <strong>Vishal Shah<\/strong>, jefe de producto de la<a href=\"https:\/\/ipmark.com\/digital\/social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\"> red social<\/a>, \u201cestamos construyendo una experiencia de compra completa\u201d. Una acci\u00f3n, comprar, que <strong>130 millones de usuarios<\/strong> ya realizaban en la plataforma. En 2017 la red social propiedad de Facebook introdujo las etiquetas de producto, una especie de bocadillos que informaban al usuario del modelo y el precio de los art\u00edculos que aparec\u00edan en la publicaci\u00f3n de un marca. Para realizar el pedido, el usuario deb\u00eda pinchar en tales etiquetas, ya que conten\u00edan el enlace a la ficha de producto de la tienda online de la compa\u00f1\u00eda. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">La nueva funcionalidad solo estar\u00e1 disponible en Estados Unidos para unos cuantos usuarios. <strong>En la fase beta se han suscrito un total de 23 marcas<\/strong> procedentes de los sectores de Moda y Cosm\u00e9tica. Entre ellas,<strong> Adidas Women, Burberry, Dior, H&amp;M, MAC Cosmetics, Michael Kors, Nike, \u00d3scar de la Renta, Uniqlo y Zara<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desde la red social aseguran que las compa\u00f1\u00edas que deseen adherirse a esta funcionalidad deber\u00e1n pagar una comisi\u00f3n, que asumir\u00e1 los costes de transacci\u00f3n y env\u00edo. Aunque no han especificado la cifra han confirmado que la misma no afectar\u00e1 al precio de los art\u00edculos. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La red social Instagram ha lanzado una nueva funci\u00f3n que permite a los usuarios realizar una compra sin pasar por<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[215,2154,727],"class_list":["post-78865","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-compra-online","tag-ecommerce","tag-instagram"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram impulsa las compras sociales con &#039;Checkout on Instagram&#039;<\/title>\n<meta name=\"description\" content=\"Instagram ha 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