{"id":78697,"date":"2019-03-15T09:56:11","date_gmt":"2019-03-15T07:56:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=78697"},"modified":"2019-03-15T09:56:11","modified_gmt":"2019-03-15T07:56:11","slug":"premios-genio-bbva-diageo-2019","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=78697","title":{"rendered":"BBVA y Diageo, GP a la innovaci\u00f3n en los Premios Genio"},"content":{"rendered":"<figure id=\"attachment_78699\" aria-describedby=\"caption-attachment-78699\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-78699\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/03\/Ram\u00f3n-Larramendi-ganador-del-premio-azul-Premios-Genio-k.jpg\" alt=\"El explorador polar Ram\u00f3n Larramendi recibi\u00f3 el premio Genio Azul por el dise\u00f1o de su trineo de viento.\" width=\"690\" height=\"460\" \/><figcaption id=\"caption-attachment-78699\" class=\"wp-caption-text\">El explorador polar Ram\u00f3n Larramendi recibi\u00f3 el premio Genio Azul por el dise\u00f1o de su trineo de viento.<\/figcaption><\/figure>\n<p><strong>BBVA y Diageo Tanqueray se han alzado con los dos GP de la XII edici\u00f3n de los Premios Genio, que se entregaron anoche en Gij\u00f3n como broche final a una jornada dedicada a la innovaci\u00f3n en el dise\u00f1o. Los galardones son convocados anualmente por CMVocento, con la asesor\u00eda estrat\u00e9gica de SCOPEN.\u00a0<\/strong><\/p>\n<p>La estrategia <em>Baby planner,\u00a0<\/em>desarrollada por las agencias DDB y Mindshare para BBVA, recibi\u00f3 el Gran Premio Innovaci\u00f3n en Dise\u00f1o de producto y servicio, mientras que la campa\u00f1a En busca del color especial de Sevilla, de PS21 y Carat para Diageo Tanqueray, fue la ganadora del Gran Premio Genio Innovaci\u00f3n en Marketing, comunicaci\u00f3n y uso de los medios.<\/p>\n<p>&nbsp;<\/p>\n<p>El resto de premiados en esta \u00faltima edici\u00f3n de los Premios Genio fueron:<\/p>\n<ul>\n<li><strong>Branded Content<\/strong><\/li>\n<\/ul>\n<p>BBVA<\/p>\n<p>Aprendemos juntos.<\/p>\n<p>WINK TTD<\/p>\n<ul>\n<li><strong>Innovaci\u00f3n Digital.<\/strong><\/li>\n<\/ul>\n<p>Pernord Ricard<\/p>\n<p><em>Ruavieja, Tenemos que vernos m\u00e1s<\/em><\/p>\n<p>Leo Burnett<\/p>\n<p>Mediacom<\/p>\n<ul>\n<li><strong>Innovaci\u00f3n medio exterior y activaci\u00f3n<\/strong><\/li>\n<\/ul>\n<p>Burger King<\/p>\n<p><em>Scary clown night<\/em><\/p>\n<p>LOLA\u00a0Mullenlowe<\/p>\n<p>Wink TTD<\/p>\n<ul>\n<li><strong>Innovaci\u00f3n en medios audiovisuales<\/strong><\/li>\n<\/ul>\n<p>Toyota<\/p>\n<p><strong>Conduce como piensas<\/strong><\/p>\n<p>The&amp;Parnertship\u00a0 y Oriol Villar<\/p>\n<ul>\n<li><strong>Innovaci\u00f3n en medios impresos<\/strong><\/li>\n<\/ul>\n<p>Aldi<\/p>\n<p><strong>Fresh Prints. Tomates, Moras<\/strong><\/p>\n<p>Mccan Barcelona<\/p>\n<ul>\n<li><strong>Innovaci\u00f3n en medios sociales<\/strong><\/li>\n<\/ul>\n<p>Ikea<\/p>\n<p><strong>Cat\u00e1logo Ikea 2018. Ikea vs Arcano<\/strong><\/p>\n<p>Ymedia<\/p>\n<ul>\n<li><strong>Innovaci\u00f3n en dise\u00f1o de producto<\/strong><\/li>\n<\/ul>\n<p>Caser seguros<\/p>\n<p>Caser remoto<\/p>\n<ul>\n<li><strong>Innovaci\u00f3n en dise\u00f1o de servicio<\/strong><\/li>\n<\/ul>\n<p>Edp<\/p>\n<p><em>Comparte tu energ\u00eda<\/em><\/p>\n<p>La Despensa<\/p>\n<p>As\u00ed mismo, el explorador polar Ram\u00f3n Larramendi obtuvo el Premio Azul 2019 por la creaci\u00f3n de su trineo de viento, hecho con materiales sencillos y que consigue transportar hasta 2.000 kg entre personal y materiales a una velocidad entre 10 y 50 km\/hora.<\/p>\n<h3><strong>Innovaci\u00f3n y dise\u00f1o<\/strong><\/h3>\n<p>Durante la jornada previa a la entrega de los premios, los asistentes pudieron escuchar a ponentes de la tallar de Luis Gonz\u00e1lez Lorenzo, director de innovaci\u00f3n del programa Hyperloop One; la arquitecta catalana N\u00faria Moliner y presentadora del programa &#8216;Escala humana&#8217; de la 2, y el neurocient\u00edfico cognitivo Manuel Mart\u00edn-Loeches, entre otros.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BBVA y Diageo Tanqueray se han alzado con los dos GP de la XII edici\u00f3n de los Premios Genio, que<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-78697","post","type-post","status-publish","format-standard","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Premios Genio 2019: GP a la innovaci\u00f3n para BBVA y Diageo-IPMARK<\/title>\n<meta name=\"description\" content=\"Diageo (Tanqueray) y BBVA han sido los anunciantes ganadores de los dos grandes premios de la \u00faltima edici\u00f3n 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