{"id":78481,"date":"2019-03-07T17:50:25","date_gmt":"2019-03-07T15:50:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=78481"},"modified":"2019-03-07T17:50:25","modified_gmt":"2019-03-07T15:50:25","slug":"my-game-my-name-acoso-esports","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=78481","title":{"rendered":"#MyGameMyName, DDB y Movistar, en contra del acoso en los eSports"},"content":{"rendered":"<figure id=\"attachment_78482\" aria-describedby=\"caption-attachment-78482\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-78482 size-full\" title=\"Clip de la campa\u00f1a #MyGameMyName\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/03\/my-game-my-name.jpg\" alt=\"my-game-my-name\" width=\"690\" height=\"370\" \/><figcaption id=\"caption-attachment-78482\" class=\"wp-caption-text\">Clip de la campa\u00f1a #MyGameMyName<\/figcaption><\/figure>\n<p><strong>La<a href=\"https:\/\/ipmark.com\/agencias\/\" target=\"_blank\" rel=\"noopener noreferrer\"> agencia <\/a>de comunicaci\u00f3n DDB ha firmado la campa\u00f1a #MyGameMyName de Movistar en la que mujeres gamers conocidas como Beatriz Alonso (Kaquka), Ainhoa Campos (Noa) o Mar\u00eda Soldado (Mery Soldier) narran los prejuicios e insultos que sufren cuando juegan. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La agencia ha importado el movimiento iniciado en Brasil por la agencia \u00c1frica y la organizaci\u00f3n mundial de apoyo a la mujer Wonder Women Tech, #MyGameMyName, y que persigue erradicar el acoso online que sufren las jugadoras. De acuerdo con el organismo, una amplia mayor\u00eda de \u2018gamers\u2019 reconocer haber empleado un nickname masculino para poder jugar en l\u00ednea sin sentir el rechazo de los jugadores masculinos. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el caso de la campa\u00f1a espa\u00f1ola, a trav\u00e9s de una serie de v\u00eddeos, jugadoras populares como Luna Dangelis, Karen Hern\u00e1ndez (Kbits), Sandra Cabeza (Lebiathan) o Aida Garc\u00eda (Aidy) cuentan los insultos y prejuicios a los que se han visto cuando han jugado, as\u00ed como el temor que a veces sienten cuando juegan online. A los mismos le acompa\u00f1an una pieza principal en la que se anima a los usuarios a \u201cluchar en el mundo real\u201d y les invita a compartir el v\u00eddeo, denunciar e involucrarse.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"MOVISTAR: Los problemas de las mujeres en el gaming - Presi\u00f3n extra. #MyGameMyName\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/xVHQ-_RqA4o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Los clips est\u00e1n presentes en la p\u00e1gina web My Game, My Name y en el portal Dialogando, la p\u00e1gina de Telef\u00f3nica especializada en contenidos de responsabilidad social corporativa (RSC). De igual modo ser\u00e1n difundidos a trav\u00e9s de redes sociales. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia de comunicaci\u00f3n DDB ha firmado la campa\u00f1a #MyGameMyName de Movistar en la que mujeres gamers conocidas como Beatriz<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2148,1758],"class_list":["post-78481","post","type-post","status-publish","format-standard","hentry","category-agencias","tag-esports","tag-movistar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#MyGameMyName, DDB y Movistar, en contra del acoso en los eSports<\/title>\n<meta name=\"description\" content=\"La agencia de comunicaci\u00f3n DDB ha firmado para Movistar la campa\u00f1a #MyGameMyName, 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