{"id":78398,"date":"2019-03-06T16:18:20","date_gmt":"2019-03-06T14:18:20","guid":{"rendered":"https:\/\/ipmark.com\/?p=78398"},"modified":"2019-03-06T16:18:20","modified_gmt":"2019-03-06T14:18:20","slug":"2019-ecommerce-sera-plataforma-indispensable-cualquier-retail","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=78398","title":{"rendered":"Ecommerce, plataforma indispensable para cualquier retail en 2019"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-78400\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/03\/ecommerce-2607114_1920-e1551878874796.jpg\" alt=\"eShow\" width=\"690\" height=\"460\" \/><\/p>\n<p><strong>EShow Barcelona celebrar\u00e1 el pr\u00f3ximo 12 marzo el congreso de <a href=\"https:\/\/ipmark.com\/digital\/ecommerce\/\">ecommerce<\/a> y marketing digital,\u00a0 en \u00e9l que se plantear\u00e1n las novedades a las que se enfrentan las pymes, y c\u00f3mo pueden afrontarlas y adaptarse a la digitalizaci\u00f3n.<\/strong><\/p>\n<p>El 19,7% de las peque\u00f1as empresas disponen de una plataforma de ecommerce seg\u00fan el estudio <em>An\u00e1lisis Estrat\u00e9gico para el Desarrollo de la Pyme en Espa\u00f1a<\/em>. Es un dato demasiado bajo si se tiene en cuenta lo importante que es contar con presencia en la web actualmente. Para 2019 se presentan novedades relacionadas con el marketing digital que las pymes deber\u00e1n conocer, y eShow ser\u00e1 una oportunidad para poder informarse. Este a\u00f1o se espera la asistencia de m\u00e1s de 12.100 profesionales, 350 ponentes y 130 expositores que abordar\u00e1n las novedades digitales de las pymes.<\/p>\n<p>Entre los temas que se tratar\u00e1n, se tendr\u00e1 en cuenta las expectativas para 2019 como el a\u00f1o del ecommerce. Los retailers deber\u00edan contar con una plataforma online en su empresa para poder ofrecer a sus clientes una mejor experiencia de compra. Lograr\u00edan <strong>personalizar la experiencia del cliente<\/strong> e unificar todos los canales, entre los que se incluir\u00eda el mobile.<\/p>\n<p>Las herramientas de estrategia de marketing ser\u00e1n otra cuesti\u00f3n destacada. Se mostrar\u00e1n innovaciones que pueden ayudar a las pymes, tanto a las compa\u00f1\u00edas m\u00e1s grandes como a los emprendedores y peque\u00f1as empresas.<\/p>\n<p>El <strong>supermercado online<\/strong> se presenta como la l\u00ednea de mayor crecimiento. Se plantear\u00e1 su evoluci\u00f3n, analizando como se ha convertido en uno de los sectores que m\u00e1s compras digitales produce y cu\u00e1les son las previsiones futuras.<\/p>\n<p>El <strong>Marketplace Circus<\/strong>, un cl\u00e1sico de eShow, tratar\u00e1 la <strong>estrategia omnicanal en los ecommerce<\/strong>. Estos planteamientos podr\u00e1n ayudar a las peque\u00f1as y medianas empresas para que se inicien en este mundo.<\/p>\n<p>Trusted Shops, sello de calidad l\u00edder para tiendas online en Europa, presentar\u00e1 los productos que pueden ayudar a las peque\u00f1as empresas cuando se inician en ecommerce. Las\u00a0 pymes, en muchas situaciones no se lanzan al mundo online por falta de conocimiento y poca confianza.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EShow Barcelona celebrar\u00e1 el pr\u00f3ximo 12 marzo el congreso de ecommerce y marketing digital,\u00a0 en \u00e9l que se plantear\u00e1n las<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,44],"tags":[1532,2154,1263],"class_list":["post-78398","post","type-post","status-publish","format-standard","hentry","category-eventos","category-marketing","tag-barcelona","tag-ecommerce","tag-eshow"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>En 2019 eCommerce ser\u00e1 la plataforma indispensable para cualquier retail<\/title>\n<meta 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