{"id":78185,"date":"2019-02-28T18:44:03","date_gmt":"2019-02-28T16:44:03","guid":{"rendered":"https:\/\/ipmark.com\/?p=78185"},"modified":"2019-02-28T18:44:03","modified_gmt":"2019-02-28T16:44:03","slug":"hybrid-ads-plataforma-adressable-tv-dmax","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=78185","title":{"rendered":"As\u00ed es Hybrid Ads, la plataforma de adressable TV del canal Dmax"},"content":{"rendered":"<figure id=\"attachment_78186\" aria-describedby=\"caption-attachment-78186\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-78186 size-full\" title=\"Discovery lanzar\u00e1 en marco Hybrid Ads, una plataforma de anuncios interactivos en Dmax\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/02\/hybrid-ads.jpg\" alt=\"hybrid-ads\" width=\"690\" height=\"388\" \/><figcaption id=\"caption-attachment-78186\" class=\"wp-caption-text\">Discovery lanzar\u00e1 en marco Hybrid Ads, una plataforma de anuncios interactivos en Dmax<\/figcaption><\/figure>\n<p><strong>La empresa televisiva Discovery ha anunciado la puesta en marcha de su sistema Hybrid Ads, una plataforma que permitir\u00e1 a los anunciantes situar publicidad interactiva en Dmax, el canal en abierto de la compa\u00f1\u00eda. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Basado en los fundamentos de la televisi\u00f3n dirigida (adressable TV), este sistema posibilita en concreto la creaci\u00f3n y publicaci\u00f3n de<strong> anuncios interactivos en las smart TV<\/strong>. As\u00ed, todos aquellos usuarios que dispongan de una televisi\u00f3n inteligente y vean el canal podr\u00e1n responder a las preguntas de un anuncio o escoger preferencias. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">De acuerdo con la compa\u00f1\u00eda, la <a href=\"https:\/\/ipmark.com\/digital\/tecnologia\/\" target=\"_blank\" rel=\"noopener noreferrer\">tecnolog\u00eda<\/a> cubre todas las necesidades de la publicidad h\u00edbrida. Estas son, la sincronizaci\u00f3n de la interactividad con el spot y el requerimiento de un \u2018ad server\u2019 que permita servir las peticiones de cada televisor <strong>en tiempo real y protegido por un gestor de privacidad<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">El sistema, desarrollado durante un a\u00f1o junto con otras dos compa\u00f1\u00edas, <strong>Konodrac<\/strong> y <strong>Pulsa<\/strong>, posibilitar\u00e1 a los anunciantes segmentar la audiencia de televisi\u00f3n en funci\u00f3n de distintos criterios (entre ellos, el de comportamiento). Desde la empresa de televisi\u00f3n se\u00f1alan que, gracias a ello, las marcas mejoran el rendimiento de sus inversiones. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En palabras de su directora comercial, Sof\u00eda Fern\u00e1ndez, \u201cofrecer\u00e1 a los anunciantes y a las agencias de medios un mercado m\u00e1s segmento que ayudar\u00e1 a incrementar su rentabilidad y a potenciar la efectividad de sus mensajes\u201d.\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">La plataforma estar\u00e1 disponible a partir del pr\u00f3ximo 15 de marzo. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La empresa televisiva Discovery ha anunciado la puesta en marcha de su sistema Hybrid Ads, una plataforma que permitir\u00e1 a<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-78185","post","type-post","status-publish","format-standard","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>As\u00ed es Hybrid Ads, la plataforma de adressable TV del canal Dmax<\/title>\n<meta name=\"description\" content=\"Discovery ha anunciado el lanzamiento de Hybrid Ads, una plataforma de televisi\u00f3n dirigida que permitir\u00e1 situar anuncios interactivos en smart TV.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=78185\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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