{"id":78003,"date":"2019-02-22T15:28:23","date_gmt":"2019-02-22T13:28:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=78003"},"modified":"2019-02-22T15:28:23","modified_gmt":"2019-02-22T13:28:23","slug":"generacion-z-mas-predispuestos-social-cooling","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=78003","title":{"rendered":"La generaci\u00f3n Z, los m\u00e1s predispuestos a tener \u2018social cooling\u2019"},"content":{"rendered":"
\"social-cooling\"
Los usuarios de la generaci\u00f3n Z, los m\u00e1s propensos a tener social cooling<\/figcaption><\/figure>\n

Los nacidos entre 1995 y 2012, la llamada generaci\u00f3n Z, resultan el grupo de usuarios m\u00e1s propenso a padecer \u2018social cooling\u2019 (enfriamiento social, en espa\u00f1ol). Esto es, la tendencia a dejar de hablar o expresar opiniones en redes sociales por miedo a la falta de privacidad. <\/b><\/p>\n

De acuerdo con Enric Puig<\/strong>, fil\u00f3sofo y profesor de artes y humanidades de la Universitat Oberta de Catalunya, un usuario podr\u00eda sentir enfriamiento social al ser consciente de las consecuencias que tiene sobreexponerse en internet<\/strong>. Y entre aquellos grupos de edad que se muestran m\u00e1s recelosos de su privacidad se sit\u00faan los m\u00e1s j\u00f3venes. Seg\u00fan datos del Instituto de Internet de la Universidad de Oxford, el 95% de usuarios con una edad de entre 14 y 17 a\u00f1os revisa qu\u00e9 y con qui\u00e9n comparte su vida social<\/strong>. Una prevenci\u00f3n que, de acuerdo con Puig, es una caracter\u00edstica com\u00fan de su generaci\u00f3n. <\/span><\/p>\n

\u201cLas generaciones de los 80 y los 90 crecieron bajo la ideolog\u00eda de la cultura hacker. En cambio, la generaci\u00f3n de los 2000 (post-Google) lo ha hecho bajo la ideolog\u00eda del Big Data\u201d, se\u00f1ala. El profesor se refiere, en concreto, a la libertad que manten\u00edan los usuarios cuando comenz\u00f3 internet hace ya treinta a\u00f1os. Y una libertad de actuaci\u00f3n que continu\u00f3 con la llegada de las redes sociales. <\/span><\/p>\n

Es ahora, sin embargo, cuando los mismos empiezan a tomar conciencia de los posibles problemas de privacidad y, en consecuencia, act\u00faan con m\u00e1s prudencia en las redes sociales. <\/span><\/p>\n

De acuerdo con Ferr\u00e1n Lalueza<\/strong>, profesor de ciencias de la informaci\u00f3n y de la comunicaci\u00f3n de la universidad, el \u2018social cooling\u2019 pondr\u00eda en peligro aquellas plataformas sociales en las que compartir informaci\u00f3n supone un problema para los usuarios<\/strong>. As\u00ed, \u201csi los perjuicios superan a los beneficios, los usuarios podr\u00edan abandonarlas o ser usuarios m\u00e1s pasivos, lo que podr\u00eda poner en riesgo el modelo de negocio de las redes sociales\u201d. <\/span><\/p>\n

En el caso de la generaci\u00f3n Z, Lalueza se\u00f1ala que los esc\u00e1ndalos asociados a la falta de privacidad de plataformas sociales como Facebook<\/a> y el hecho de contar con m\u00e1s conocimientos y habilidades acerca de qu\u00e9 hacer para mantener su privacidad en la Red origina que resulten un p\u00fablico m\u00e1s \u201cdif\u00edcil de controlar por la web\u201d. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Los nacidos entre 1995 y 2012, la llamada generaci\u00f3n Z, resultan el grupo de usuarios m\u00e1s propenso a padecer \u2018social<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[155,147],"class_list":["post-78003","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-facebook","tag-redes-sociales"],"acf":[],"yoast_head":"\nLa generaci\u00f3n Z, los m\u00e1s predispuestos a tener \u2018social cooling\u2019<\/title>\n<meta name=\"description\" content=\"La generaci\u00f3n Z, los nacidos entre 1995 y 2012, son los usuarios m\u00e1s recelosos de su privacidad y, por tanto, los m\u00e1s propensos a tener social cooling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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