{"id":77925,"date":"2019-02-21T13:21:31","date_gmt":"2019-02-21T11:21:31","guid":{"rendered":"https:\/\/ipmark.com\/?p=77925"},"modified":"2019-02-21T13:21:31","modified_gmt":"2019-02-21T11:21:31","slug":"starcom-lanza-war-rooms-la-union-agencia-anunciante-partners","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=77925","title":{"rendered":"Starcom lanza \u201cWar Rooms\u201d la uni\u00f3n de agencia, anunciante y partners"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-77926\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/02\/NP-Starcom-War-Rooms-001-e1550747915338.jpg\" alt=\"Starcom-War-Rooms\" width=\"345\" height=\"341\" \/><\/p>\n<p><strong>Satrcom presenta una nueva manera de activar y optimizar las campa\u00f1as digitales con War Rooms. Profesionales de diferentes \u00e1mbitos se unir\u00e1n para acortar procesos y mejorar la eficacia de las campa\u00f1as.<\/strong><\/p>\n<p>War Rooms reunir\u00e1 durante varios d\u00edas a <strong>especialistas de la agencia y de las practices de Publicis Groupe, el propio anunciante y partners tecnol\u00f3gicos<\/strong>. Estar\u00e1n en Madrid en las oficinas de Starcom en Madrid<\/p>\n<p>El<strong> lanzamiento de la nueva gama Galaxy S10 de Samsung<\/strong> ha sido la causante de que se creara esta War Rooms. La marca coreana tambi\u00e9n estar\u00e1 presente y aportar\u00e1 informaci\u00f3n adicional y tomar\u00e1 decisiones a tiempo real seg\u00fan los resultados e insights obtenidos. Para completar el equipo, diferentes perfiles de Google, colaborador de ambas compa\u00f1\u00edas, participar\u00e1n aportando experiencia y herramientas de an\u00e1lisis.<\/p>\n<p>Rita Guti\u00e9rrez, CEO de Starcom reconoci\u00f3 que llevan tiempo intentado poner en marcha esta iniciativa pues quer\u00edan \u201c<strong>poder monitorizar en \u2018real time\u2019 la campa\u00f1a y tener juntos a todos los especialistas digitales<\/strong> que intervienen en la activaci\u00f3n, an\u00e1lisis y optimizaci\u00f3n ha mejorado much\u00edsimo los tiempos de reacci\u00f3n\u201d. Considera que antes objetivos tan ambiciosos \u201ces cr\u00edtico trabajar de una forma integrada para tomar decisiones lo m\u00e1s r\u00e1pido posible\u201d.<\/p>\n<p>En los pr\u00f3ximos meses, <strong>Starcom instalar\u00e1 nuevas \u201cWar Rooms\u201d adaptadas a las necesidades espec\u00edficas de otros anunciantes de la agencia<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Satrcom presenta una nueva manera de activar y optimizar las campa\u00f1as digitales con War Rooms. Profesionales de diferentes \u00e1mbitos se<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[992],"class_list":["post-77925","post","type-post","status-publish","format-standard","hentry","category-agencias","tag-samsung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starcom lanza \u201cWar Rooms\u201d la uni\u00f3n de agencia, anunciante y partners<\/title>\n<meta name=\"description\" content=\"Satrcom presenta War Rooms donde profesionales de diferentes \u00e1mbitos se unir\u00e1n para acortar procesos y mejorar la eficacia de las campa\u00f1as.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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