{"id":77914,"date":"2019-02-21T13:23:09","date_gmt":"2019-02-21T11:23:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=77914"},"modified":"2019-02-21T13:23:09","modified_gmt":"2019-02-21T11:23:09","slug":"10-anunciantes-favoritos-creativos-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=77914","title":{"rendered":"IKEA, el anunciante favorito de las agencias creativas"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-77927\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/02\/10-Mejores-Marcas-donde-Trabajar.jpg\" alt=\"Las agencias creativas han elegido las 10 marcas con las que m\u00e1s les gustar\u00eda trabajar. \" width=\"345\" height=\"360\" \/>IKEA ha resultado elegida como el &#8216;mejor anunciante&#8217; con el que una agencia creativa puede trabajar en la \u00faltima edici\u00f3n\u00a0del &#8216;BEST AGENCY TO WORK&#8217;, realizado por SCOPEN y en el que tambi\u00e9n se sondea a los profesionales de la creatividad sobre cu\u00e1les son, a su juicio, los mejores marketers\u00a0del momento. <\/strong><\/p>\n<p>Por detr\u00e1s de <a href=\"https:\/\/ipmark.com\/mejores-anunciantes-elegidos-por-agencias\/\">IKEA<\/a>, se sit\u00faan\u00a0Nike y <a href=\"https:\/\/ipmark.com\/fernando-machado-burger-king-ipmark\/\">Burger King<\/a>, este \u00faltimo protagonizando un gran ascenso, puesto que en la anterior edici\u00f3n (2017), ni siquiera lograba colocarse entre los 10 primeros.\u00a0\u00a0Audi tambi\u00e9n\u00a0gana dos posiciones respecto a la \u00faltima edici\u00f3n y se coloca en quinta plaza. Por su parte, <strong>Netflix<\/strong>\u00a0asciende tres puestos hasta la sexta posici\u00f3n. Adem\u00e1s, Campofr\u00edo reaparece en el Top 10, en la s\u00e9ptima posici\u00f3n, y Mahou aterriza en la novena.<\/p>\n<p>Destaca el hecho de que tres de las marcas elegidas por los profesionales creativos son espa\u00f1olas:\u00a0 <strong>Campofr\u00edo, Loter\u00edas y Apuestas del Estado y <a href=\"https:\/\/ipmark.com\/la-mejor-cana-sigue-siendo-la-mahou\/\">Mahou<\/a><\/strong>, lo que a juicio de \u00d3scar L\u00f3pez, research &amp; studies director de SCOPEN, refleja el gran momento que viven las marcas espa\u00f1olas.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IKEA ha resultado elegida como el &#8216;mejor anunciante&#8217; con el que una agencia creativa puede trabajar en la \u00faltima edici\u00f3n\u00a0del<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-77914","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los 10 anunciantes favoritos de las agencias creativas-IPMARK<\/title>\n<meta name=\"description\" content=\"Las agencias creativas han elegido a los 10 anunciantes con los que m\u00e1s les gustar\u00eda trabajar: IKEA, Nike y Burger King ocupan las tres primeras plazas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=77914\" \/>\n<meta property=\"og:locale\" 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