{"id":77909,"date":"2019-02-21T12:47:17","date_gmt":"2019-02-21T10:47:17","guid":{"rendered":"https:\/\/ipmark.com\/?p=77909"},"modified":"2019-02-21T12:47:17","modified_gmt":"2019-02-21T10:47:17","slug":"grupo-godo-outbrain-renuevan-alianza-exclusiva-2020","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=77909","title":{"rendered":"Grupo God\u00f3 y Outbrain renuevan su alianza exclusiva hasta 2020"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-77916\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/02\/Publicaci\u00f3n2.jpg\" alt=\"godo y outbrain\" width=\"690\" height=\"604\" \/><\/p>\n<p style=\"text-align: justify;\"><b>Grupo God\u00f3 comenz\u00f3 su colaboraci\u00f3n con <a href=\"https:\/\/www.outbrain.com\/es\/\">Outbrain<\/a> en 2014, y gracias a este acuerdo seguir\u00e1n trabajando juntos hasta 2020. Se establecer\u00e1 una estrategia\u00a0de\u00a0recomendaci\u00f3n de contenidos y cross-linking y controlar\u00e1 el dominio de las webs rac1.cat y yaencontre.com.<\/b><\/p>\n<p>Con este acuerdo, <strong>uno de los principales holding espa\u00f1oles de comunicaci\u00f3n y l\u00edder en Catalu\u00f1a,<\/strong> con cabeceras como La Vanguardia o El Mundo Deportivo, pondr\u00e1 en marcha <strong>una estrategia de recomendaci\u00f3n de contenidos y cross-limking<\/strong> en formato multimarca en ambos diarios.<\/p>\n<p><strong>Outbrain<\/strong> se ha consolidado como <strong>l\u00edder a nivel mundial de publicidad nativa<\/strong>, con un alcance de mil millones de usuarios \u00fanicos y genera m\u00e1s de 290.000 millones de recomendaciones. En esta alianza tambi\u00e9n se encargar\u00e1 del dominio web de su principal radio, rac1.cat, como para la de sus clasificados inmobiliarios, yaecontre.com.<\/p>\n<p>Desde el Grupo God\u00f3, el CDO del grupo, David Cerqueda, declar\u00f3 que est\u00e1n muy <strong>satisfechos con el trabajo de Outbrain<\/strong> porque se trata de una fuente de monetizaci\u00f3n estable y en constante crecimiento y eso se ve reflejado en los buenos resultados conseguidos en 2018 \u201c.<\/p>\n<p>Lutz Emmerich, Country Manager de Outbrain Espa\u00f1a, admiti\u00f3 el orgullo que supone para ellos mantener el acuerdo con el grupo y se comprometen \u201ca <strong>impulsar un crecimiento estrat\u00e9gico y sostenible<\/strong> y proporcionar la mejor experiencia nativa para el usuario, c<strong>onectando a las principales marcas con las audiencias m\u00e1s cualificadas,<\/strong> en un ambiente editorial altamente prestigioso y Brand Safe\u201d. Para ellos este renovaci\u00f3n \u201ces la prueba de nuestro <strong>compromiso hacia el desarrollo de las mejores soluciones y herramientas de monetizaci\u00f3n<\/strong> al servicio de nuestros partners premium\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grupo God\u00f3 comenz\u00f3 su colaboraci\u00f3n con Outbrain en 2014, y gracias a este acuerdo seguir\u00e1n trabajando juntos hasta 2020. Se<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-77909","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grupo God\u00f3 y Outbrain renuevan su alianza exclusiva hasta 2020<\/title>\n<meta name=\"description\" content=\"La colaboraci\u00f3n entre Grupo God\u00f3 y Outbrain que comenz\u00f3 en 2014 seguir\u00e1 activa hasta 2020 gracias a la nueva alianza que acaban de formalizar\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=77909\" \/>\n<meta property=\"og:locale\" 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