{"id":77818,"date":"2019-02-19T15:32:34","date_gmt":"2019-02-19T13:32:34","guid":{"rendered":"https:\/\/ipmark.com\/?p=77818"},"modified":"2019-02-19T15:32:34","modified_gmt":"2019-02-19T13:32:34","slug":"mondelez-international-nombra-ricardo-hernandez-director-comunicacion-asuntos-publicos-europa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=77818","title":{"rendered":"Mondel\u0113z International nombra a Ricardo Hern\u00e1ndez director de Comunicaci\u00f3n y Asuntos P\u00fablicos para Europa"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-77819 size-full\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/02\/Mondelez-Ricardo-Hern\u00e1ndez-e1550583013200.jpg\" alt=\"Mondel\u0113z-Ricardo Hern\u00e1ndez\" width=\"690\" height=\"518\" \/><\/p>\n<p><strong>Ricardo Hern\u00e1ndez, tras m\u00e1s de 15 a\u00f1os en la compa\u00f1\u00eda, ser\u00e1 el nuevo director de Comunicaci\u00f3n y Asuntos P\u00fablicos para Europa en Mondel\u0113z International. Dirigir\u00e1 desde la sede europea de Z\u00farich (Suiza) el equipo de comunicaci\u00f3n corporativa, comunicaci\u00f3n interna, asuntos p\u00fablicos, gesti\u00f3n de crisis y responsabilidad social corporativa para los 48 pa\u00edses de la regi\u00f3n.<\/strong><\/p>\n<p><strong>Licenciado en Periodismo por la Universidad de Navarra<\/strong>, Ricardo Hern\u00e1ndez adem\u00e1s cuenta con un Executive MBA del Instituto de Empresa. Asimismo, realiz\u00f3 una formaci\u00f3n complementaria en Comunicaci\u00f3n Internacional en la Universidad de Columbia (Nueva York).<\/p>\n<p>Durante su<strong> trayectoria de m\u00e1s de 15 a\u00f1os<\/strong> en la compa\u00f1\u00eda ha sido responsable de comunicaci\u00f3n de importante proyectos corporativos. Un ejemplo es la integraci\u00f3n de \u00a0United Biscuits SE, LU y Cadbury, y la puesta en marcha de Mondelez International tras el spin-off de Kraft Foods. <strong>En los \u00faltimos a\u00f1os, desde Par\u00eds, se ha encargado de la direcci\u00f3n de Comunicaci\u00f3n y Asuntos P\u00fablicos<\/strong> para el \u00e1rea de Europa Occidental de la compa\u00f1\u00eda (Espa\u00f1a, Francia, Holanda, B\u00e9lgica, Italia, Portugal y Grecia).<\/p>\n<p>Hern\u00e1ndez cuenta con otros cargos, ya que es <strong>miembro del Comit\u00e9 de Direcci\u00f3n de la compa\u00f1\u00eda en Europa y vocal de la Junta Directiva de Dircom<\/strong>. En su experiencia laboral no se desvincul\u00f3 del todo de la universidad. Destaca su labor como <strong>profesor<\/strong> del Master de Comunicaci\u00f3n Pol\u00edtica y Corporativa (MCPC) de la Universidad de Navarra y del programa en Direcci\u00f3n de Comunicaci\u00f3n Corporativa y Management de IE Business School. En el campo de la Consultor\u00eda de Comunicaci\u00f3n \u00a0tambi\u00e9n dispone de experiencia con firmas internacionales como como Burson-Marsteller y Weber Shandwick.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ricardo Hern\u00e1ndez, tras m\u00e1s de 15 a\u00f1os en la compa\u00f1\u00eda, ser\u00e1 el nuevo director de Comunicaci\u00f3n y Asuntos P\u00fablicos para<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-77818","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mondel\u0113z International nombra a Ricardo Hern\u00e1ndez director de Comunicaci\u00f3n y Asuntos P\u00fablicos para Europa<\/title>\n<meta name=\"description\" content=\"Ricardo Hern\u00e1ndez, ser\u00e1 el nuevo director de Comunicaci\u00f3n y Asuntos P\u00fablicos para Europa en Mondel\u0113z International. 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