{"id":77652,"date":"2019-02-14T17:54:05","date_gmt":"2019-02-14T15:54:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=77652"},"modified":"2019-02-14T17:54:05","modified_gmt":"2019-02-14T15:54:05","slug":"alberto-rayado-formara-parte-del-equipo-client-services-blue-449","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=77652","title":{"rendered":"Alberto Rayado formar\u00e1 parte del equipo de Client Services de Blue 449"},"content":{"rendered":"

\"Alberto_Rayado_Blue_449\"<\/p>\n

Blue 449<\/a>\u00a0incorpora a\u00a0Alberto Rayado como su nuevo account director, que formar\u00e1 parte del equipo de Clients Service de Blue 449, antigua Optimedia y agencia perteneciente al grupo Publicis Media. Se encargar\u00e1 de liderar la relaci\u00f3n entre los clientes, la agencia y todas sus unidades, as\u00ed como el desarrollo estrat\u00e9gico de los anunciantes.<\/strong><\/p>\n

Alberto Rayado, que cuenta con m\u00e1s de 14 a\u00f1os en el mundo de las agencias de medios<\/strong>, ha trabajado en los \u00faltimos a\u00f1os en cuentas del Grupo Dentsu en Auckland, Nueva Zelanda<\/strong>. En este tiempo se ha encargado de las expectativas en medios de clientes de diferentes sectores como son Shiseido, H&M, Huawei, Subaru y Red Bull<\/strong>, entre otras. En Espa\u00f1a, comenz\u00f3 su carrera profesional en Mindshare, muy vinculado a OMD<\/strong> donde se especializ\u00f3 en la creaci\u00f3n y desarrollo de recomendaciones estrat\u00e9gicas para Vodafone<\/strong>.<\/p>\n

Rayado ve esta oportunidad un nuevo reto profesional que le ilusiona sobre todo por volver al mercado espa\u00f1ol:\u201cBlue 449 es el lugar ideal para esta nueva etapa de mi vida, una agencia con una personalidad y un enfoque del negocio diferentes que me va a permitir crecer profesionalmente bajo el paraguas de un gran grupo de comunicaci\u00f3n\u201d<\/strong>.<\/p>\n

Desde Blue 499 consideran que contar con Alberto les aportar\u00e1 grandes beneficios debido a su gran trayectoria. En palabras de el client services director de Blue 449, Sergio Mar\u00edtinez: \u201cEstoy seguro de su capacidad para hacer crecer a\u00fan m\u00e1s nuestros a clientes, equipos y por extensi\u00f3n a toda la agencia\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Blue 449\u00a0incorpora a\u00a0Alberto Rayado como su nuevo account director, que formar\u00e1 parte del equipo de Clients Service de Blue 449,<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-77652","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"\nAlberto Rayado formar\u00e1 parte del equipo de Client Services de Blue 449<\/title>\n<meta name=\"description\" content=\"Blue 449 incorpora a Alberto Rayado como parte del equipo de Clients Service de Blue 449, antigua Optimedia y agencia perteneciente al grupo Publicis Media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=77652\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alberto Rayado formar\u00e1 parte del equipo de Client Services de Blue 449\" \/>\n<meta property=\"og:description\" content=\"Blue 449 incorpora a Alberto Rayado como parte del equipo de Clients Service de Blue 449, antigua Optimedia y agencia perteneciente al grupo Publicis Media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=77652\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-14T15:54:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/02\/Alberto_Rayado_Blue_449.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=77652#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=77652\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Alberto Rayado formar\u00e1 parte del equipo de Client Services de Blue 449\",\"datePublished\":\"2019-02-14T15:54:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=77652\"},\"wordCount\":267,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=77652#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/Alberto_Rayado_Blue_449.jpg\",\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=77652\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=77652\",\"name\":\"Alberto Rayado formar\u00e1 parte del equipo de Client Services de Blue 449\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=77652#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=77652#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/Alberto_Rayado_Blue_449.jpg\",\"datePublished\":\"2019-02-14T15:54:05+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"Blue 449 incorpora a Alberto Rayado como parte del equipo de Clients Service de Blue 449, antigua Optimedia y agencia perteneciente al grupo Publicis Media.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=77652#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=77652\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=77652#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=77652#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alberto Rayado formar\u00e1 parte del equipo de Client Services de Blue 449\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alberto Rayado formar\u00e1 parte del equipo de Client Services de Blue 449","description":"Blue 449 incorpora a Alberto Rayado como parte del equipo de Clients Service de Blue 449, antigua Optimedia y agencia perteneciente al grupo Publicis Media.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=77652","og_locale":"es_ES","og_type":"article","og_title":"Alberto Rayado formar\u00e1 parte del equipo de Client Services de Blue 449","og_description":"Blue 449 incorpora a Alberto Rayado como parte del equipo de Clients Service de Blue 449, antigua Optimedia y agencia perteneciente al grupo Publicis Media.","og_url":"https:\/\/ipmark.com\/?p=77652","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2019-02-14T15:54:05+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/02\/Alberto_Rayado_Blue_449.jpg","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=77652#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=77652"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Alberto Rayado formar\u00e1 parte del equipo de Client Services de Blue 449","datePublished":"2019-02-14T15:54:05+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=77652"},"wordCount":267,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=77652#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/02\/Alberto_Rayado_Blue_449.jpg","articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=77652","url":"https:\/\/ipmark.com\/?p=77652","name":"Alberto Rayado formar\u00e1 parte del equipo de Client Services de Blue 449","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=77652#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=77652#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/02\/Alberto_Rayado_Blue_449.jpg","datePublished":"2019-02-14T15:54:05+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"Blue 449 incorpora a Alberto Rayado como parte del equipo de Clients Service de Blue 449, antigua Optimedia y agencia perteneciente al grupo Publicis Media.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=77652#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=77652"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=77652#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=77652#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Alberto Rayado formar\u00e1 parte del equipo de Client Services de Blue 449"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/77652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=77652"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/77652\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=77652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=77652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=77652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}