{"id":77617,"date":"2019-02-14T18:04:07","date_gmt":"2019-02-14T16:04:07","guid":{"rendered":"https:\/\/ipmark.com\/?p=77617"},"modified":"2019-02-14T18:04:07","modified_gmt":"2019-02-14T16:04:07","slug":"twitter-la-segunda-plataforma-publicitaria-con-el-mayor-roi-en-movil","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=77617","title":{"rendered":"Twitter, la segunda plataforma publicitaria con el mayor ROI en m\u00f3vil"},"content":{"rendered":"<figure id=\"attachment_77623\" aria-describedby=\"caption-attachment-77623\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-77623 size-full\" title=\"Twitter, segunda plataforma de publicidad m\u00f3vil con mayor ROI\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/02\/twitter-segunda-plataforma-mayor-roi.jpg\" alt=\"twitter-segunda-plataforma-mayor-roi\" width=\"690\" height=\"340\" \/><figcaption id=\"caption-attachment-77623\" class=\"wp-caption-text\">Twitter, segunda plataforma de publicidad m\u00f3vil con mayor ROI.<\/figcaption><\/figure>\n<p><strong>A la hora de atraer a los usuarios desde una tableta o un tel\u00e9fono m\u00f3vil, la red social Twitter ha resultado el segundo canal m\u00e1s efectivo para llevar visitas a las webs de anunciantes desde un dispositivo iOS. Por delante se ha situado Facebook, vencedor tambi\u00e9n en la plataforma de Android, de acuerdo con el ranking Singular ROI Index. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Google Ads<\/strong>, por su parte, se ha posicionado<strong> s\u00e9ptimo<\/strong> en la lista de redes publicitarias que m\u00e1s retienen usuarios en el canal <a href=\"https:\/\/ipmark.com\/digital\/mobile\/\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00f3vil<\/a>. Por delante se han situado <strong>Unity<\/strong>, la plataforma publicitaria para los juegos m\u00f3viles, y <strong>Search Ads<\/strong>, de Apple. No obstante, la compa\u00f1\u00eda de Mountain View ha resultado la<strong> segunda mejor opci\u00f3n para conseguir llamar la atenci\u00f3n de los usuarios de Android<\/strong>, de acuerdo con los expertos de marketing consultados en el informe.<\/span><\/p>\n<figure id=\"attachment_77618\" aria-describedby=\"caption-attachment-77618\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-77618 size-full\" title=\"Top 10 de plataformas de publicidad m\u00f3viles con mayor retenci\u00f3n de usuarios\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/02\/retencion-usuarios-moviles.jpg\" alt=\"retencion-usuarios-moviles\" width=\"690\" height=\"285\" \/><figcaption id=\"caption-attachment-77618\" class=\"wp-caption-text\">Top 10 de plataformas de publicidad m\u00f3viles con mayor retenci\u00f3n de usuarios<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">En cuanto al retorno de la inversi\u00f3n percibida por los encuestados, precisamente la divisi\u00f3n de Alphabet se ha posicionado segunda en las listas de iOS y Android, tan solo un puesto por detr\u00e1s de Facebook, que lidera en ambas categor\u00edas. El servicio publicitario de Apple, Search Ads, se ha situado como la tercera mejor opci\u00f3n en cuanto a la recuperaci\u00f3n de la inversi\u00f3n. Mientras que en el caso del robot verde, la posici\u00f3n ha ca\u00eddo en Unity.<\/span><\/p>\n<figure id=\"attachment_77619\" aria-describedby=\"caption-attachment-77619\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-77619 size-full\" title=\"Top 10 de plataformas publicitarias m\u00f3vil en Android y iOS a nivel global\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/02\/ranking-roi-android-ios.jpg\" alt=\"ranking-roi-android-ios\" width=\"690\" height=\"398\" \/><figcaption id=\"caption-attachment-77619\" class=\"wp-caption-text\">Top 10 de plataformas publicitarias m\u00f3vil en Android y iOS a nivel global<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">A pesar de no liderar los cinco primeros puestos, a nivel global <strong>Twitter<\/strong> se ha situado en la onceava y novena posici\u00f3n en Android y iOS, respectivamente. Por categor\u00edas, sexta en la primera y quinta en la segunda.<\/span><\/p>\n<h2>Snapchat, tercera<\/h2>\n<p><span style=\"font-weight: 400;\">Las marcas consultadas han informado de igual modo del ROI positivo obtenido en sus acciones publicitarias en<strong> Snapchat<\/strong>, lo que ha llevado a la red social de fotograf\u00eda alzarse como la<strong> tercera plataforma publicitaria en la que las marcas logran un mayor retorno de la inversi\u00f3n<\/strong>, tanto para aquellos anuncios mostrados en un dispositivo Android como en un iOS.<\/span><\/p>\n<figure id=\"attachment_77621\" aria-describedby=\"caption-attachment-77621\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-77621 size-full\" title=\"Top 10 plataformas de publicidad por categor\u00edas en iOS\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/02\/ranking-roi-gaming-ios.jpg\" alt=\"ranking-roi-gaming-ios\" width=\"690\" height=\"444\" \/><figcaption id=\"caption-attachment-77621\" class=\"wp-caption-text\">Top 10 plataformas de publicidad por categor\u00edas en iOS<\/figcaption><\/figure>\n<figure id=\"attachment_77620\" aria-describedby=\"caption-attachment-77620\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-77620 size-full\" title=\"Top 10 de plataformas de publicidad m\u00f3vil por categor\u00edas en Android\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/02\/ranking-roi-gaming-android.jpg\" alt=\"ranking-roi-gaming-android\" width=\"690\" height=\"450\" \/><figcaption id=\"caption-attachment-77620\" class=\"wp-caption-text\">Top 10 de plataformas de publicidad m\u00f3vil por categor\u00edas en Android<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Seg\u00fan datos de la consultora, en 2018 la<strong> inversi\u00f3n publicitaria en plataformas m\u00f3viles alcanz\u00f3 los 1.500 millones de d\u00f3lares<\/strong>, consiguiendo como contrapartida un total de<strong> 2.700 millones de d\u00f3lares<\/strong>. A diferencia del \u00edndice anterior, el ranking de este a\u00f1o ha dejado atr\u00e1s a 15 compa\u00f1\u00edas acusadas de mostrar altos niveles de fraude y ha premiado la transparencia de <strong>Aarki<\/strong> &#8211; cuarta plataforma con el mayor ROI en Android-. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A la hora de atraer a los usuarios desde una tableta o un tel\u00e9fono m\u00f3vil, la red social Twitter ha<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[155,147,2075,750],"class_list":["post-77617","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-facebook","tag-redes-sociales","tag-snapchat","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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