{"id":76918,"date":"2019-01-28T13:12:39","date_gmt":"2019-01-28T11:12:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=76918"},"modified":"2019-01-28T13:12:39","modified_gmt":"2019-01-28T11:12:39","slug":"hornimans-reconoce-iniciar-una-vida-saludable-no-facil","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=76918","title":{"rendered":"Hornimans reconoce que iniciar una vida saludable no es f\u00e1cil"},"content":{"rendered":"

\"Hornimans\"<\/p>\n

Hornimas ha presentado la nueva campa\u00f1a de televisi\u00f3n realizada por M&CSaatchi en la que animan a seguir una vida saludable reconociendo que no es una tarea f\u00e1cil.<\/strong><\/p>\n

Para M&CSaatchi supone la segunda vez que trabaja con Hornimans<\/strong><\/a> despu\u00e9s del lanzamiento que realiz\u00f3 en 2017 con el concepto \u2018Yoismo\u2019. En esta ocasi\u00f3n la campa\u00f1a busca animar a iniciar una vida saludable como prop\u00f3sito del a\u00f1o nuevo.<\/p>\n

En esta campa\u00f1a de televisi\u00f3n, lo que se quiere acentuar es que en ciertas ocasiones puede resultar complicado comenzar una vida sana<\/strong>. Para mantenerla, se ha planteado la idea de que son necesarios 21 d\u00edas para poder establecer una nueva rutina que as\u00ed se mantenga en nuestro d\u00eda a d\u00eda como algo habitual.<\/p>\n

En esta ocasi\u00f3n se han tenido en cuenta, las fechas en las que estamos, aprovechando los prop\u00f3sitos de inicio de a\u00f1o. La campa\u00f1a quiere animar a que esta vida sana sea parte de estas iniciativas del nuevo a\u00f1o.<\/p>\n

Para mostrar lo dif\u00edcil<\/strong> que puede ser comenzar con estas rutinas saludables<\/strong>, en la campa\u00f1a, de 20\u201d y 10\u2019\u2019, se han incluido situaciones que se pueden considerar cotidianas. Con un tono natural, positivo y amable se reflejan esos momentos en los que ir al gimnasio, o a la piscina no es tan agradable. Se busca conseguir la empat\u00eda de los consumidores y que se sientan identificados en estas situaciones. Con el inicio de las rutinas saludables se defiende que estos h\u00e1bitos unidos a los t\u00e9s Hornimans ayudar\u00e1n a mejorar el \u00e1nimo porque \u201cte sientes bien y se nota\u201d.<\/p>\n

https:\/\/www.youtube.com\/watch?v=XaeVEehCGtk<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Hornimas ha presentado la nueva campa\u00f1a de televisi\u00f3n realizada por M&CSaatchi en la que animan a seguir una vida saludable<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-76918","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"\nHornimans reconoce que iniciar una vida saludable no es f\u00e1cil<\/title>\n<meta name=\"description\" content=\"EN la nueva campa\u00f1a de publicidad de Hornimans se defiende comenzar una vida saludable pero reconocen que no es f\u00e1cil iniciar esa rutina.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=76918\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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