{"id":76667,"date":"2019-01-22T18:09:04","date_gmt":"2019-01-22T16:09:04","guid":{"rendered":"https:\/\/ipmark.com\/?p=76667"},"modified":"2019-01-22T18:09:04","modified_gmt":"2019-01-22T16:09:04","slug":"ocho-marcas-espanolas-las-500-mas-valiosas-del-mundo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=76667","title":{"rendered":"Ocho marcas espa\u00f1olas, entre las 500 m\u00e1s valiosas del mundo"},"content":{"rendered":"<figure id=\"attachment_76669\" aria-describedby=\"caption-attachment-76669\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-76669\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2019\/01\/Zara_Bruselas-editada.jpg\" alt=\"Zara, perteneciente al Grupo Inditex, se mantiene como la primera marca nacional m\u00e1s valiosa, ocupando el puesto 92 (Fachada de una tienda de Zara en Bruselas).\" width=\"690\" height=\"430\" \/><figcaption id=\"caption-attachment-76669\" class=\"wp-caption-text\">Zara se mantiene como la primera marca nacional m\u00e1s valiosa, ocupando el puesto 92 (Fachada de una tienda de Zara en Bruselas).<\/figcaption><\/figure>\n<p><strong>Un a\u00f1o m\u00e1s, la consultora Brand Finance presenta la lista de las 500 marcas m\u00e1s valiosas del mundo, en la que repiten siete compa\u00f1\u00edas espa\u00f1olas Zara, El Corte Ingl\u00e9s, Santander, BBVA, Movistar, Repsol e Iberdrola. La novedad de esta edici\u00f3n es la entrada de CaixaBank, que refuerza el sector financiero espa\u00f1ol en el ranking \u2018Global 500 2019\u2019.<\/strong><\/p>\n<p><strong>Las ocho ense\u00f1as nacionales suman un valor de unos 66.886 millones de euros<\/strong> (75.952 millones de d\u00f3lares), un 5% m\u00e1s que el a\u00f1o pasado.<\/p>\n<p><strong>Zara, perteneciente al Grupo Inditex, se mantiene como la primera marca nacional m\u00e1s valiosa del mundo, ocupando el puesto 92<\/strong> (en el Top 100), con un valor de 16.225 millones de euros (18.424 millones de d\u00f3lares), lo que supone <strong>un aumento del 5,6%,<\/strong> respecto al ejercicio precedente.<\/p>\n<p>Por su parte, <strong>El Corte<\/strong> <strong>Ingl\u00e9s<\/strong> presenta la subida m\u00e1s caracter\u00edstica de las empresas espa\u00f1olas en la lista de Brand Finance, <strong>coloc\u00e1ndose en el puesto 361 (+89 posiciones), lo que representa un crecimiento del 38%.<\/strong><\/p>\n<p>En el sector financiero, la noticia m\u00e1s importante viene de la mano de <strong>CaixaBank que entra en el ranking, acompa\u00f1ando a Santander y BBVA<\/strong>\u00a0que mantienen el valor de la marca despu\u00e9s de un a\u00f1o complicado para la banca, debido principalmente al Brexit.<\/p>\n<p>La parte energ\u00e9tica est\u00e1 protagonizada por <strong>Iberdrola y Repsol<\/strong>. La primera tambi\u00e9n est\u00e1 pendiente de las resoluciones del <strong>caso Brexit<\/strong> ya que la empresa ha realizado grandes inversiones en <strong>Reino Unido<\/strong>.<\/p>\n<p>Finalmente, <strong>Movistar es la cuarta empresa espa\u00f1ola<\/strong> m\u00e1s importante en el mundo seg\u00fan Brand Finance. La depreciaci\u00f3n de la libra desde el refer\u00e9ndum y el repunte en los resultados de O2 ha favorecido a la operadora.<\/p>\n<h2><strong>Amazon lidera el ranking<\/strong><\/h2>\n<p><strong>La marketplace norteamericana defiende el primer puesto despu\u00e9s de un crecimiento del 24,6% para alcanzar los 165.415 millones de euros<\/strong> (187.905 millones de d\u00f3lares<strong>). Apple y Google<\/strong> se colocan en el segundo (+5%) y tercer puesto (+18,1%), respectivamente.<\/p>\n<p>Por su parte, el cuarto y quinto lugar recaen en <strong>Microsoft y Samsung<\/strong>, destacando la subida de la primera que vuelve a surgir entre las cinco primeras gracias a un 47,4% de incremento en su valor de marca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un a\u00f1o m\u00e1s, la consultora Brand Finance presenta la lista de las 500 marcas m\u00e1s valiosas del mundo, en la<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[1076,524,1389,2226,1758,976],"class_list":["post-76667","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-bbva","tag-el-corte-ingles","tag-iberdrola","tag-marcas","tag-movistar","tag-repsol"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ocho marcas espa\u00f1olas, entre las 500 m\u00e1s valiosas del mundo<\/title>\n<meta name=\"description\" content=\"Siete compa\u00f1\u00edas Zara, Santander, BBVA, Movistar, Repsol e Iberdrola vuelven aparecer en la lista de las marcas m\u00e1s valiosas. 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