{"id":75702,"date":"2018-12-13T19:21:47","date_gmt":"2018-12-13T17:21:47","guid":{"rendered":"https:\/\/ipmark.com\/?p=75702"},"modified":"2018-12-13T19:21:47","modified_gmt":"2018-12-13T17:21:47","slug":"publicis-renueva-la-cupula-directiva-de-saatchi-saatchi-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=75702","title":{"rendered":"Publicis renueva la c\u00fapula directiva de Saatchi &#038; Saatchi Espa\u00f1a"},"content":{"rendered":"<figure id=\"attachment_75703\" aria-describedby=\"caption-attachment-75703\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-75703\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/12\/MariOscar-Saatchi.jpg\" alt=\"Mar\u00eda Rosa N\u00fa\u00f1ez y \u00d3scar Mart\u00ednes, CEO y Chief Creative Officer, respectivamente.\" width=\"690\" height=\"366\" \/><figcaption id=\"caption-attachment-75703\" class=\"wp-caption-text\">\u00d3scar Mart\u00ednez y Mar\u00eda Rosa N\u00fa\u00f1ez, Chief Creative Officer y CEO, respectivamente.<\/figcaption><\/figure>\n<p><strong><a href=\"http:\/\/www.saatchi.es\/\">La direcci\u00f3n de Saatchi &amp; Saatchi <\/a>cambia de l\u00edderes despu\u00e9s de que Alba Guzm\u00e1n, hasta ahora CEO de la agencia, abandonara la empresa. A partir del 1 de enero, Mar\u00eda Rosa N\u00fa\u00f1ez y \u00d3scar Mart\u00ednez, CEO y Chief Creative Officer, respectivamente, coordinaran la cuenta creativa de Publicis Group con sede en Barcelona, seg\u00fan anunciaron desde Publicis Communications Espa\u00f1a. <\/strong><\/p>\n<p>No es el primer movimiento del grupo, la filial espa\u00f1ola est\u00e1 reorganizando a todas sus agencias<strong>, con el objetivo de adecuarse a las nuevas necesidades del mercado<\/strong> y mejorar los resultados en creatividad.<\/p>\n<p>En palabra <strong>de Xabier Olazabal, country CEO de Publicis Communications Espa\u00f1a y m\u00e1ximo responsable de las operaciones creativas de Publicis Group Espa\u00f1a:<\/strong> \u201cla creatividad es una comprensi\u00f3n profunda del comportamiento humano que traducimos en soluciones transformadoras para nuestros clientes. Es lo que aportamos a cada problema empresarial. <strong>Por eso estamos transformando la estructura de todas nuestras agencias creativas para que la creatividad ocupe un espacio relevante desde la propia direcci\u00f3n de las agencias\u201d.<\/strong><\/p>\n<p><strong>Mar\u00eda Rosa<\/strong>, que entr\u00f3 en 2002, <strong>ocupaba el puesto de directora general de Clientes en la agencia desde 2017<\/strong>. Ha trabajado con diferentes industrias y clientes durante su carrera profesional, como belleza, nutrici\u00f3n, banca, nuevas tecnolog\u00edas o retail, entre otros.<\/p>\n<p>Por su parte, <strong>\u00d3scar Mart\u00ednez<\/strong> lleg\u00f3 en 2016 despu\u00e9s de nueve a\u00f1os trabajando en <strong>Pubicis Espa\u00f1a como director Creativo<\/strong>. Ha liderado campa\u00f1as y proyectos para marcas de distinto sector:<strong> Coca Cola, Carrfour, Renault, Cadena Ser, Bankia, Movistar, Grupo Calvo, La Primitiva<\/strong>, etc. Adem\u00e1s, su trabajo le permitido ganar diversos premios como <strong>Ondas 2010, Ondas mejor agencia 2015, Clio Awards, Premio a la Eficacia Publicitaria 2011<\/strong>, entre otros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La direcci\u00f3n de Saatchi &amp; Saatchi cambia de l\u00edderes despu\u00e9s de que Alba Guzm\u00e1n, hasta ahora CEO de la agencia,<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-75702","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicis renueva la c\u00fapula directiva de Saatchi &amp; 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